Jordi Martí Pidelaserra considers the social, emotional and intellectual capital they bring workers in any business project is as important and as necessary as the economic capital to get it going. “The company has it forge a idiosyncrasies based on trust, emotions and common feelings. For a fruitful project is necessary to interact their relational, intellectual, emotional and economic values. They are all there, but only adds value the economic aspect, and that is a serious error”.
Business valuation expert, Martí Pidelaserra made this reflection during his admission as full academician at the Royal European Academy of Doctors-Barcelona 1914 (RAED), which took place on July 7 in Barcelona. “The grafts will give the most productive and best fruit trees, any business, cultural or academic project should be understood as a graft worked”, he said.
The new academician read the inaugural speech “L’empresa més enllà de l’obra estètica” (The company beyond the aesthetic work). The academician José Luis Salido replied on behalf of the RAED. Pidelaserra Martí is a professor at the Faculty of Economics and Business at the University of Barcelona and Head of Accounting at the Business Department.