The Youtube channel of the Royal European Academy of Doctors-Barcelona 1914 (RAED) already has the video summary of the act of admission as full academician of José Luis Nueno, professor of IESE and recognized specialist in distribution channels and relations between manufacturer and distributor, which was held on 29 November. The recipient read the inaugural speech “Expectativas en la era de la escasez. ¿Puede el marketing salvar al mundo?” (Expectations in the era of scarcity. Can marketing save the world?). On behalf of the RAED responded the full academician Miguel Ángel Gallo.

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