José Antonio Segarra, Marketing professor of the IESE business school and full academician of the Royal European Academy of Doctors-Barcelona 1914 (RAED), died on May 8 in Barcelona at the age of 62, leaving a wake of desolation among his family members, colleagues and numerous students who these days haven’t hesitated to qualify him as their “best teacher”. The RAED also suffer a graet void and adds to the duel.
Doctor in Business Management and renowned specialist in business strategy and commercial transformation projects, Segarra joined the Academy in 2016 with the speech “La empresa social compitiendo en el mercado: principios de buen gobierno” (The social enterprise competing in the market: principles of good government). On behalf of RAED answered the full academician, president of the Senate of the Royal Academy and also IESE professor Miguel Ángel Gallo.
Graduated in industrial engineering from the Polytechnic University of Catalonia, Segarra joined IESE as a commercial management instructor in 1980, after having completed the MBA program. From 1982 he joined the faculty as a professor and has been visiting professor for several years in various European and Latin American universities.
Segarra’s academic interests included the transformation towards the commercial orientation of the organizations, the direction of sales teams, the processes of restructuring and refloating, corporate governance in family businesses, strategic business management and the export and internationalization of Spanish companies, especially SMEs, as says the note in which the prestigious business school expresses the pain of the loss of one of its greatest assets.
The academician participated in numerous projects of strategy and commercial transformation made for companies of the IBEX 35 in Spain, Europe and Latin America. He was a counselor for various family groups and collaborated in various consulting projects in industrial sectors and services. Segarra also had presence in patronages of various educational and welfare foundations.