The YouTube channel of the Royal European Academy of Doctors-Barcelona 1914 (RAED) already has the video summary of the act of admission as full academician of Carlo Maria Gallucci, doctor in Economic and Business Sciences, which was held in Barcelona on 13 February. The recipient read the admission speech “La función del marketing en la empresa y en la economía” (The role of marketing in the company and in the economy). Full academician Jaime Rodrigo de Larrucea answered on behalf of the RAED.
Professor and vice-chancellor of the Ramon Llull University and professor of the ESADE business school, Gallucci presented in his speech the main concepts of marketing understood as both a business philosophy and an action-oriented process that sets the pace of the economy and influences decisively in its development to the point that nowadays economics and marketing are inseparable.
The act of entrance was headed by the president of the RAED, Alfredo Rocafort, and the rectors of the Ramon Llull University, Josep Maria Garell; the University of Vic, Jordi Montaña; the Sant Pacià University Athenaeum, Armand Puig, and the International University of Catalonia, Javier Gil Mur, also academician of the RAED. The session was also attended, among other personalities, by the general consuls general of France, Japan, Hungary and the Czech Republic in Barcelona.