Pedro Nueno, academician elected of the RAED, leads the last meeting of the Harvard Group, which analyzed the future of Barcelona and Catalonia
Pedro Nueno, head of the Bertrán Foundation Chair of Business Initiative of the IESE Business School, president of the China-Europe International Business School and ful academician elected of the Royal European Academy of Doctors-Barcelona 1914 (RAED), has led the meeting held in Miami this July by the Harvard Group, which has discussed the similarities between the so-called Greater Miami and Catalonia and the possibilities of Barcelona to emulate the successes of the capital of Florida.
The event brought together leading figures from the Catalan economy and business such as Fernando Serrate, responsible partner of Catalonia and the Balearic Islands of the KPMG consultancy; José María Romances, president of Closa Investment Bankers; Ildefonso García Serena, CEO of GRM Audit; Eladio Valencia, director of Strategic Alliances of Infor; Gerard Duelo, president of the Association of Real Estate Agents of Barcelona; Gabriel Masfurroll Lacambra, president of the Social Council of the Autonomous University of Barcelona; Carles Martí, consultant for Aviation Pasiphae; Anna Birulés, president of the IESE Finaves new business platform; José María Montuenga, partner of Status Ema Partners; Santiago Tarín, vicepresident of the Association for the Search of Excellence; Gabriel Masfurroll Cortada, CEO of the Mi Tres Torres clinic, or Tommaso Lucca, vice president of Assiteca, in addition to Nueno himself.
For the participants in this event, the success of Miami demonstrates that the creation of an effective government of the metropolitan area in Barcelona and Catalonia by extension can boost growth and increase the influence of what is already a strategic region in the Mediterranean. In fact, Greater Miami has a population and strategic resources comparable to what might also be called Greater Barcelona, although its GDP is higher thanks to its political momentum. The participants in the meeting also agreed that Barcelona has some economic and cultural attractions that should know how to sell better.
Nueno, on the other hand, influenced the complete knowledge of languages in global business, and in particular of English language, in the article “Refraneando” (making sayings), published in “Dinero”, the economic supplement of “La Vanguardia”, last 21 July. “We have to learn good English and avoid sayings and quotes from our culture”, he said after explaining several anecdotes about the literal translations of some set phrases.