Numerary Member

Social Sciences: Doctor in Tourism

Date of admission: 21 May 2026

Admission speech: La importancia de la comunicación en la promoción de los destinos turísticos (The importance of communication in the promotion of tourist destinations)

Response by: His Excellency Dr Ignacio Buqueras y Bach, Doctor in Information Sciences

Outstanding career: Journalist and academic specialising in tourism, recognised for his contribution to tourism communication and for promoting, through an extensive professional and institutional career, tourism journalism and the cultural projection of destinations.

Juan Francisco Rivero Dominguez. (Hinojal. Cáceres 1953)

Doctor in Tourism from the Universidad Antonio de Nebrija, with his thesis: “Cultural tourism in the Luso-Extremaduran Raya”. Graduate in Information Sciences from the Universidad Complutense. Commander of the Order of the Camino de Santiago. President of Skal Spain 2024/2025. Honorary President of Skal Madrid. Founder of Skal Europe in Venice. Member of the Gastronomic Academy of Extremadura. Official Chronicler of Brozas and Hinojal (Cáceres). Member of the “Universidad Libre de Infantes”. Vice-President of the Hogar Extremeño de Madrid. Founder of the Association of Tourism Journalists of Extremadura and Vice-President of the Spanish Federation of Tourism Journalists and Writers. Founder of the European Academy of Tourism Journalism. Founder of the World Travel Media Guild (United States).

Knight of the Monastery of Yuste. Member of Amigos de la Boina. Member of Amigos de la Capa Española. Honorary member of the Glorioso Mester de Picardía Viajera.

Press Service of the Directorate General of Tourism of Spain. Consultant for the tourism study on the island of Hainan (China). Communications Director of the Summer Courses of the Universidad Complutense in Ronda. Communications Adviser to Rotary International 1988/1989. Co-founder of the Balearic Association of Tourism Journalists. Director of “Diario Extremeño”. Madrid. Founder of the Communications Department of Mallorca Airport. Communications Director of the airline company “Hispania”. Secretary General of the Balearic Press Association. Director of the agency “Mallorca Press”. Editor-in-chief of the newspaper “Baleares” and of the radio station Radio 80. Correspondent for “Cambio 16” in the Balearic Islands. He worked for the newspapers “Jaén” and “Hoy”, in Extremadura, and for Agencia EFE in Bilbao, and has made numerous contributions to the national and international press.

International “Armando Reverán” Award from the Valija Iberoamericana; “Skal Europe” Award in Venice; “Best Tourism Journalist” award from “Gente Viajera”, on Onda Cero. Medal of the Academy of Regional History of Texcoco (Mexico); Medal of the Sephardic Synagogues of Jerusalem; Lithuania Tourism Award and Yalta Tourism Award, granted by the Ministry of Tourism of the Republic of Crimea (Ukraine). He has travelled to some fifty countries in Europe, Asia, Africa and America.