Dra. M. Esther Subirá Lobera

Numerary Member

Social Sciences: Doctor in Economic and Business Sciences

Date of admittance: 17 december 2020

Speech: La imagen de marca de país. Posicionamiento o reposicionamiento de las naciones en el tablero mundial

Reply: Excma. Sra. Dra. Montserrat Casanovas Ramon


He is a Commercial Professor at the School of Higher Mercantile Studies in Barcelona, ​​has a degree in Economic and Commercial Sciences, and a PhD in Economic and Business Sciences from the University of Barcelona.

Professor at the University School of Marketing and Market Research, Economist and Auditor.

She has worked in the world of business and Financial Institutions and has taught at European and American universities, with postdoctoral stays at the University of San Diego and at University College Dublin. She has created the International Postgraduate Course “European Business Management”, with the Universities of Bournemoth and Poitiers and the Fachhochschules of Fulda and Kiel. She has coordinated the Master in Marketing at the UB and has unified the doctoral programs of the Faculty.

He has published books, book chapters, and scholarly articles. The topics have been mainly on Finance and Marketing.

She has participated in various Research Projects and has directed a large number of doctoral theses and Master’s theses.

At the UB she has been Secretary of the Division of Legal, Economic and Business Sciences, Coordinator of the doctorate in Business Studies and Director of Escola Universitària d’Estudis Empresarials.

It has organized the XXV National Marketing Congress (AEMARK Barcelona). She has been a member of the International Pedagogical Committee of SIEC/ISBE The International Society for Business Education, of the Scientific Committee of Euro-Asia International Research Seminar and of the Editorial Board of Invurnus Magazine.

She is a member of the Commission of Educational Economists and Researchers of the Col.legi d’Economistes de Catalunya and belongs to different National and International Scientific Associations.