Dr. Jose Luis Nueno Iniesta

José L. Nueno (Barcelona, ​​1960) is Ordinary Professor of Commercial Management at IESE. Doctor of Business Administration (Marketing) from Harvard University, Master of Business Administration from IESE and Law Degree from the University of Barcelona.

Expert in distribution channels and relationships, manufacturer / distributor, business adviser, member of the board of directors of various national and multinational companies, listed and unlisted; He has participated as a speaker at prestigious national and international conferences, and has published articles in magazines.

Among his extensive publishing production are: The return of the consumer (2014), The decline of commercial streets and the birth of the omnicanal (2013), Purchase experience (2010), The senior market in Spain (2005), The keys of the innovation (2005), the nature of the expenditure (2004), communication to the fall of the 21st century (1999), why trade so little electronic commerce? (1999), Price management (1998) and The consumer at the end of the 21st century (1998)