Numerary Member

Social Sciences: Doctor in Business Administration and Management

Date of admission: November 29, 2016

Admission speech: «Can Marketing Save the World? Expectations for the Age of Scarcity»

Reply speech: Dr. Miguel Ángel Gallo Laguna de Rins, Doctor in Industrial Engineering

Outstanding career: He has trained generations of business leaders around the world. Considered one of the world’s leading experts in consumer behaviour, distribution and business strategy, he has led more than 230 consulting projects and collaborated with over a hundred multinational companies across Europe, America and Asia.

Dr. JOSÉ LUIS NUENO INIESTA

UNIVERSITY QUALIFICATIONS

TEACHING AND PROFESSIONAL ACTIVITY

  • Full Professor of Marketing Management at IESE.
  • Expert in distribution channels and manufacturer/distributor relations, and business consultant –since 1986 he has carried out consulting work for more than 160 clients in over 230 projects.
  • Member of the board of directors of various national and multinational companies, both listed and unlisted.
  • He has led executive training sessions in more than 100 major corporations.
  • He has participated as a speaker in prestigious national and international conferences and has published articles in well-known newspapers and magazines.

PUBLICATIONS

Among his outstanding editorial work are:

  • “Why Does Electronic Commerce Trade So Little?” (1999)
  • “Price Management” (1998)
  • “The Consumer at the Turn of the 21st Century” (1998)
  • “Communication at the Turn of the 21st Century” (1999)
  • “The Nature of Spending” (2004)
  • “The Keys to Innovation” (2005)
  • “The Seniors Market in Spain” (2005)
  • “Shopping Experience” (2010)
  • “The Decline of Shopping Streets and the Birth of the New Multichannel Model” (2013)
  • “The Return of the Consumer” (2014)
  • “Expectations in the Age of Scarcity” (2015)

→ EXTENDED CURRICULUM VITAE

Video summary

Complete video