Numerary Member
Social Sciences: PhD in Economics and Business Studies
Date of admission: December 17, 2020
Admission speech: «The Country Brand Image: Positioning or Repositioning of Nations on the Global Stage»
Response speech: Hon. Dr. Montserrat Casanovas Ramon, PhD in Economics and Business Studies
Outstanding career: Professor of Market Research and Techniques, and an expert in marketing and applied economics. She served as Director of the University School of Business Studies at the University of Barcelona and has developed an extensive teaching and research career in Spain and at universities across Europe, America, and Asia.
Dr. M. ESTHER SUBIRÁ LOBERA
UNIVERSITY DEGREES:
- Degree in Economics from the University of Barcelona.
- PhD in Economics and Business Studies from the same university.
TEACHING AND PROFESSIONAL ACTIVITY:
- Chartered Professor in Business Research and Marketing Techniques, Economist and Auditor.
- Numerary Member of the Royal European Academy of Doctors (RAED) and Corresponding Member for Catalonia of the Academy of Sciences, Engineering and Humanities of Lanzarote.
- Former Director of the School of Business Studies at the University of Barcelona (2005–2009), later integrated into the current Faculty of Economics and Business.
- She has developed her teaching career in the fields of Economics and Marketing, and has worked in companies and financial institutions.
- Visiting professor at the University of San Diego and San Diego State (USA); doctoral lecturer at the Université de Poitiers (France); master’s lecturer at the Universidade de Pernambuco (Recife) and Cândido Mendes (Vitória do Espírito Santo, Brazil); and postdoctoral fellow at University College Dublin (Ireland).
- She has lectured at the University of Salerno (Italy), the Tecnológico de Monterrey (Mexico), the Hoger Economisch en Administratief Onderwijs (Netherlands), the Technical University of Lodz (Poland), and the United States International University (San Diego, USA), among others.
- Coordinator of the PhD Programme in Business Studies and co-founder of the official Master’s in Marketing and Market Research at the University of Barcelona.
- In collaboration with the Universities of Bournemouth, Fachhoschule Kiel and Fulda, she directed and lectured in the international postgraduate programme “European Business Management”. She has also taught executive marketing training for the Cubanacan Group in Havana (Cuba).
- Author and co-author of books, book chapters and numerous academic and outreach articles, mainly in Marketing and Finance.
- Vice President of the Spanish Chapter of the Société Internationale pour l’Enseignement Commercial (SIEC) and member of the Academic Council of the Marketing Club of Barcelona.
- Chair of the Seniors Commission of the College of Economists of Catalonia, member of its Teaching and Research Commission, and member of the Scientific Committee of the Euro-Asia International Research Seminar.
- President of the 25th Congress of the Spanish Association of Academic and Professional Marketing (AEMARK).
AWARDS AND DISTINCTIONS
- Awarded the Medal of Merit in Service to the Economy by the General Council of Economists of Spain, upon the proposal of the College of Economists of Catalonia, in recognition of her professional career and contributions to the economic field.