Dr. Jaume Llopis
Jaume Llopis, Emeritus Professor at IESE Business School and full member and Vice-President of the Board of Governors of the Royal European Academy of Doctors (READ), shares with the academic community the article “Rosalía and Business Innovation,” in which he applies the Catalan singer’s ability to draw huge crowds and succeed in the global music market with an original and groundbreaking proposal to the world of business. Llopis has built a long and successful career in business management in companies such as Moulinex, Nestlé, La Unión y el Fénix Español and Borges International Group. Alongside his extensive academic career, his teaching at IESE is complemented by his courses as a visiting professor at the business schools IPADE (Mexico), AESE (Portugal), IDE (Ecuador), INCAE (Nicaragua), IEEM (Uruguay), MDE (Ivory Coast), the San Telmo Institute in Seville, and EADA in Barcelona. He is the author of leading reference books in business management.
Rosalía and Business Innovation
Rosalía
Rosalía and her concerts are a great sum of attitudes, virtues, flaws and innovation that can be applied to the business world. What Rosalía does is an integrated proposal of brand, execution and experience.
- Clear vision and strong identity.
Rosalía has a defined style, a clear strategy. In business, define who you are and who you are not. Build a coherent brand (product, communication, culture). It is a differentiation strategy. - Constant innovation and no fear of risk.
Each of her projects exceeds expectations. In business, innovation is not only about improvement but also about daring to change the rules. - A total experience, not just a product.
Her concerts combine music, aesthetics, narrative, and choreography… In business, this is called creating an experience. - Energy and impeccable execution.
The level of detail in her shows is extremely high. In business, ideas are worth nothing without execution, without implementing a strategy. That is a culture of excellence. - Narrative and storytelling.
Each stage of Rosalía’s career has a concept; they are not just isolated songs. In business, it is essential to tell a story: why does your company exist? What does it stand for? The brands that make an impact have a narrative; they are not just a catalogue. - Authenticity.
Rosalía creates loyal fans. In business, loyal customers are better than many indifferent ones. - Emotional connection with the audience.
Her concerts create a community, not just occasional spectators. In business, creating relationships, not just transactions, is key. You have to listen to the customer and make them feel involved. - Managing flaws and criticism.
Rosalía has been criticised… and even so, she continues to grow. In business, criticism is inevitable, and what matters is learning, adjusting and not losing your identity. - Multidisciplinarity.
She blends music, fashion, digital culture and visual aesthetics… In business, silos also need to be broken down and areas integrated: marketing, product, design, and technology.
As a conclusion, Rosalía, in business terms, would be:
- A strong brand.
- Bold innovation.
- Obsessive execution.
- A complete experience.
- Powerful storytelling.
- Radical authenticity.
