Corresponding Academician
Social Sciences: PhD in Economic Sciences
Date of admission: May 21, 2019
Admission speech: «Quantum Marketing, a new marketing paradigm to take a leap forward in customer management»
Reply speech: Dr. Pedro Clarós, PhD in Medicine and Surgery, PhD in Pharmacy, and PhD in Basic and Applied Neuroscience
DR. JOSEP ALET VILAGINÉS
UNIVERSITY EDUCATION
- Degree in Economics and Business Studies from the University of Barcelona.
- PhD in Economic Sciences from the same university.
- MBA from IESE Business School.
TEACHING AND PROFESSIONAL ACTIVITY
- Pioneer of relationship marketing in Spain.
- Held executive management positions at the Damart Group and Lorente.
- Founder of the consulting agency Marketingcom, which he chaired for over twenty years.
- Co-founder and tenured professor at the Institute of Electronic Commerce and Direct Marketing with ESIC.
- Adjunct professor at EADA Business School and collaborator with other business schools and universities.
- Member of the Executive Committee of FECEMD and President of the Association of Direct and Interactive Marketing Agencies.
- Speaker at national and international conferences.
- Advisor to leading Spanish and multinational companies on Customer Vision® strategies.
PUBLICATIONS
- Author of six books on customer-focused marketing and strategy in digital media.
- Latest book: Customer Vision. Grow and Earn More WITH Your Customers (2015), where he develops an integrative model and key experiences in his field.
SUMMARY VIDEO
COMPLETE VIDEO
