Dr. Juan Francisco Rivero

His Excellency Dr. Juan Francisco Rivero Domínguez, Doctor of Tourism, is admitted as a Numerary Member of the Royal European Academy of Doctors, with the lecture “La importancia de la comunicación en la promoción de los destinos turísticos” (The importance of communication in the promotion of tourist destinations).

Responds: His Excellency Dr Ignacio Buqueras y Bach, Doctor of Information Sciences

Assembly Hall of the Central University. Calle de San Bernardo, 49, Madrid

Thursday, 21 May 2026

18:00 h

Format: In person and streaming

Registration: Please confirm your attendance with the Secretariat: secretaria@raed.academy or by telephone at +34 93 667 40 54

The importance of communication in the promotion of tourist destinations

Communication is an essential element in promoting a tourist destination: press releases, direct advertising, radio and television programmes, as well as films and documentaries, are basic promotional activities for tourist destinations. For this reason, tourism companies and institutions must work with communication professionals, whether they be advertisers, journalists, influencers or digital media specialists, in order to raise awareness of and promote the tourist products of destinations, and thus influence citizens who may feel attracted by the beauty and services of tourist destinations

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