Honorary Academician
Human Sciences: Emeritus Dean of the College of Marketing and Communication of Catalonia
Date of admission: November 30, 2023
Admission speech: «The Creative Engine: From Homo Sapiens to Artificial Intelligence»
Reply speech: Hon. Dr. Jaume Llopis Casellas, Doctor in Economics and Business Management
Outstanding career: Innovation consultant, founder of several agencies and creator of iconic campaigns such as “A Salary for Life”.
Dr. ILDEFONSO GARCÍA SERENA
UNIVERSITY EDUCATION
- Degree in Information Sciences.
- Master’s in European Communities.
- Certified Advertising Technician.
- Specialist in brand strategy, creativity, and product innovation.
TEACHING AND PROFESSIONAL ACTIVITY
- Dean Emeritus of the College of Marketing and Communication of Catalonia.
- Guest lecturer at universities and business schools.
- Member of the Social Council of the International University of Catalonia (UIC) since its foundation.
- Advisor to the Office for the Justification of Dissemination (OJD).
- Director of innovation committees in corporations such as CaixaBank and the Barcelona Chamber of Commerce.
- Founder of the communication group Grey Iberia, which became the third largest communication group in Spain with over 150 clients.
- Creator of corporate names such as Aceralia, International University of Catalonia (UIC), and Campo de las Naciones.
- Author of the longest-running advertising campaign in Europe: “A Salary for Life”.
- Promoter of the first European Ethical Code of Communication.
- Co-creator, together with Professor Nueno, of the Press and Communication Conferences at the IESE Business School.
- Chairman of the subcommittees of the Barcelona Metropolitan Strategic Plan 2000 for cultural industries (Press–Advertising–Film).
- Co-founder of Barcelona Global.
PUBLICATIONS
- Author of more than 200 articles, essays, costumbrist works, and novels.
AWARDS AND HONOURS
- Marketing Leader Award at the age of 29.
- European Effectiveness Award (EFI), 2006.
- Professional of the Year by the Marketing Club (2000).
- Master of Communication (Blanquerna University/URL and Catalan Advertising Association, 2022).
- Diploma from the Spanish Athenaeum of Mexico for his contribution to the republican memory of exile through his novel El Hijo del doctor (2022).
- Honorary Academician of the Royal European Academy of Doctors (RAED), 2023.
