Numerary Member
Social Sciences: PhD in Economics and Marketing
Date of admission: March 11, 2021
Admission speech: «In Search of Commercial Excellence. Leading Teams in Times of Pandemic»
Reply speech: Hon. Dr. Pedro Nueno Iniesta, PhD in Business Administration from Harvard University
Outstanding career: Expert in relational marketing, customer loyalty, and commercial management. Founder of Barna Consulting Group, he has advised leading international companies and is the author of key works on commercial strategy and sales leadership.
Dr. COSIMO CHIESA DE NEGRI
UNIVERSITY DEGREE
- PhD in Economics and Marketing from the Luigi Bocconi University.
- Dottore Commercialista from the University of Pavia.
TEACHING AND PROFESSIONAL ACTIVITY
- Extensive professional experience in management and consultancy.
- Professor of Marketing at the IESE since 1978.
- He began his career at the Arthur Andersen office in Milan, which coordinated the Southern European region.
- He joined Star Food, Italy, as assistant to the president and head of subsidiaries.
- In 1970 he moved to Spain, where he held the position of Deputy Managing Director and Board Member of Starlux S.A..
- In 1978 he joined Martini & Rossi as Deputy Managing Director and Board Member for Spain and Portugal.
- He combined this position with serving as Vice President of Marqués de Monistrol and President of Martini & Rossi Morocco.
- In 1985 he founded Barna Consulting Group, a strategic consulting firm specializing in commercial distribution, sales management, customer loyalty and executive coaching, which he currently chairs.
- He has combined his professional career with teaching, reflected in the publication of nine books.
- He has provided consulting and training services for numerous companies, including:
Telefónica, Gas Natural, La Caixa, Repsol, Crèdit Andorrà, Schindler, Novartis, Cadbury, Dior, Swatch, Heineken, Nestlé, González Byass, Volkswagen-Audi Spain, Endesa, Pronovias and Allianz.
PUBLICATIONS
- Author of nine books on marketing, sales and customer loyalty.