{"id":35493,"date":"2017-09-29T10:01:51","date_gmt":"2017-09-29T10:01:51","guid":{"rendered":"http:\/\/raed.academy\/?p=35493"},"modified":"2017-10-10T15:24:34","modified_gmt":"2017-10-10T15:24:34","slug":"the-guide-of-the-good-patron","status":"publish","type":"post","link":"https:\/\/raed.academy\/en\/the-guide-of-the-good-patron\/","title":{"rendered":"The guide of the good patron"},"content":{"rendered":"

\"PortraitRosmarie Cammany<\/strong><\/a>, full academician and attached to the Presidency of the Royal European Academy of Doctors-Barcelona 1914<\/strong> (RAED), has donated to the Library of the institution the “Gu\u00eda pr\u00e1ctica del mecenazgo, el patrocinio y la esponsorizaci\u00f3n empresarial en Espa\u00f1a”<\/strong> (Practical guide to sponsorship and business sponsorship in Spain), coordinated by Francesc Xavier Altarriba<\/strong> and in which the academician has participated actively. The book aims to bring companies and patronage projects to the maximum by offering a methodological proposal for the management, planning and evaluation of patronage, sponsorship and sponsorship activities. It also offers the main legal texts on the subject, its taxation and techniques of so-called social marketing.<\/p>\n

“The current company, based on its social, economic and legal essence, has the entity and identity necessary to transcend itself and find a better collective perception through its patronage activity”, ensures in the introduction of the guide . The book concludes with a synthesis of the results of the quantitative and qualitative sociological research carried out on the subject in Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rosmarie Cammany, full academician and attached to the Presidency of the Royal European Academy of Doctors-Barcelona 1914 (RAED), has donated to the Library of the institution the “Gu\u00eda pr\u00e1ctica del mecenazgo, el patrocinio y la esponsorizaci\u00f3n empresarial en Espa\u00f1a” (Practical guide to sponsorship and business sponsorship in Spain), coordinated by Francesc Xavier Altarriba and in […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[67],"tags":[],"class_list":["post-35493","post","type-post","status-publish","format-standard","hentry","category-uncategorized-6","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nThe guide of the good patron - Royal European Academy of Doctors<\/title>\n<meta name=\"description\" content=\"Rosmarie Cammany has donated to the Library of the RAED "Practical guide to sponsorship and business sponsorship in Spain"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/en\/the-guide-of-the-good-patron\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The guide of the good patron - 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