{"id":184687,"date":"2026-05-08T17:18:07","date_gmt":"2026-05-08T17:18:07","guid":{"rendered":"https:\/\/raed.academy\/?p=184687"},"modified":"2026-05-08T17:18:07","modified_gmt":"2026-05-08T17:18:07","slug":"innovating-but-with-purpose","status":"publish","type":"post","link":"https:\/\/raed.academy\/en\/innovating-but-with-purpose\/","title":{"rendered":"Innovating, but with purpose"},"content":{"rendered":"<div id=\"attachment_184479\" style=\"width: 1110px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-184479\" class=\"wp-image-184479 size-full\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/Jaume-Llopis-i-Casellas-X-Congreso-Int-RAED-Alemania-rio-Rin-RAED-C-1.67.webp\" sizes=\"(max-width: 1100px) 100vw, 1100px\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/Jaume-Llopis-i-Casellas-X-Congreso-Int-RAED-Alemania-rio-Rin-RAED-C-1.67.webp 1100w, https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/Jaume-Llopis-i-Casellas-X-Congreso-Int-RAED-Alemania-rio-Rin-RAED-C-1.67-768x459.webp 768w, https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/Jaume-Llopis-i-Casellas-X-Congreso-Int-RAED-Alemania-rio-Rin-RAED-C-1.67-1080x646.webp 1080w, https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/Jaume-Llopis-i-Casellas-X-Congreso-Int-RAED-Alemania-rio-Rin-RAED-C-1.67-627x376.webp 627w, https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/Jaume-Llopis-i-Casellas-X-Congreso-Int-RAED-Alemania-rio-Rin-RAED-C-1.67-440x264.webp 440w\" alt=\"Jaume Llopis\" width=\"1100\" height=\"658\" aria-describedby=\"caption-attachment-184479\" \/><p id=\"caption-attachment-184479\" class=\"wp-caption-text\">Dr. Jaume Llopis<\/p><\/div>\n<p><a href=\"https:\/\/raed.academy\/academicos\/dr-jaume-llopis-casellas\/\"><em><strong><u>Jaume Llopis<\/u><\/strong><\/em><\/a>, Emeritus Professor at <strong>IESE Business School<\/strong> and Numerary Member and Vice-President of the <strong>Governing Board<\/strong> of the <strong>Royal European Academy of Doctors<\/strong> (READ), presented the lecture <strong>\u201cInnovation with purpose: beyond economic profit\u201d<\/strong> at the <strong>10th International Academic Meeting<\/strong> held by the Royal Academy between 15 and 20 March in several German cities under the general title <strong>\u201cThe Rhine as a current of knowledge: cross-border dialogues\u201d<\/strong>. In his lecture, he analysed the role of business as a social and ethical agent, capable of generating a positive impact beyond financial performance. For the expert, in an environment marked by uncertainty and the need for sustainable responses, organisations are called upon to assume an active responsibility towards their surroundings and to play a role in the transformation towards a new economic paradigm.<\/p>\n<p>In his address, the speaker urged 21st-century companies to evolve from being mere generators of profit, as they have traditionally been, into social and ethical agents with a real impact on society and the planet. In a world marked by the emergence of artificial intelligence, the climate crisis and inequality, companies, according to the academic, must adopt a triple-impact model \u2014 economic, social and environmental \u2014 that transcends the traditional logic of short-term profit. Starting from the premise that critical thinking has always driven human progress, Llopis argued that business organisations, as open systems interconnected with their environment, can no longer be assessed solely by their financial results. Paraphrasing the management theorist <strong>Peter Senge<\/strong>, he called on them to move from so-called static efficiency towards a new dynamic capacity to learn and transform, integrating social purpose, innovation and systemic awareness. \u201cToday we need a robust corporate purpose that combines ethical leadership and innovation in order to face complexity,\u201d he argued.<\/p>\n<p>The Vice-President of the READ explained that this new approach to an economy with purpose is embodied in initiatives such as the <strong>B<\/strong> <strong>Corp movement<\/strong>, a global movement launched in 2006 that now has more than 9,800 certified companies in over 100 countries. These companies are rigorously assessed in areas such as governance, climate action, fair work, human rights, circularity, and equity, and exceed a minimum score of 80 points across 200 indicators. However, the expert also warned of the limitations and weaknesses of these initiatives, especially greenwashing, the practice of exaggerating or falsifying environmental commitments. In response, he praised the implementation of legal figures such as <strong>Public Benefit and Common Interest Companies<\/strong> in Spain, which require companies to include verifiable social and environmental commitments in their articles of association.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-184483\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/etica-empresarial-negocios-responsabilidad-corporativa-integridad-valores-ambientales-derechos-humanos-shutt-1.67.webp\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/etica-empresarial-negocios-responsabilidad-corporativa-integridad-valores-ambientales-derechos-humanos-shutt-1.67.webp 600w, https:\/\/raed.academy\/wp-content\/uploads\/2026\/05\/etica-empresarial-negocios-responsabilidad-corporativa-integridad-valores-ambientales-derechos-humanos-shutt-1.67-440x264.webp 440w\" alt=\"\" width=\"600\" height=\"360\" \/>In any case, the expert ruled out the continuity of an economic paradigm centred on unlimited growth and the accumulation of wealth. He referred to figures such as the late academic <a href=\"https:\/\/raed.academy\/academicos\/dr-aldo-olcese-santonja\/\"><em><strong><u>Aldo Olcese<\/u><\/strong><\/em><\/a> and the renowned French economist <strong>Thomas Piketty<\/strong> to point out, together with them, that economic growth does not always translate into greater well-being or reduce inequalities, and that it is urgent to move towards an economy for the common good, with companies and private capital as active protagonists of this transformation. Among the concrete measures for embarking on this path, Llopis proposed mechanisms such as progressive and global taxation, social impact investment, employee participation in profits, the circular economy and the democratisation of access to education, health and technology on a global scale. \u201cThe companies of the future will be those that understand that their own continuity depends on social and environmental stability. Innovation with purpose is not an ethical luxury, but a strategic necessity for building a new economic paradigm,\u201d he concluded.<\/p>\n<p>Llopis has developed a long and successful career in business management at companies such as <strong>Moulinex<\/strong>, <strong>Nestl\u00e9<\/strong>, <strong>La<\/strong> <strong>Uni\u00f3n<\/strong> <strong>y<\/strong> <strong>el<\/strong> <strong>F\u00e9nix<\/strong> <strong>Espa\u00f1ol,<\/strong> and <strong>Borges International Group<\/strong>. In his extensive academic career, his teaching at <strong>IESE<\/strong> has been complemented by courses as a visiting professor at business schools such as <strong>IPADE<\/strong> (Mexico), <strong>AESE<\/strong> (Portugal), <strong>IDE<\/strong> (Ecuador), <strong>INCAE<\/strong> (Nicaragua), <strong>IEEM<\/strong> (Uruguay), <strong>MDE<\/strong> (Ivory Coast), the <strong>Instituto San Telmo<\/strong> in Seville, and <strong>EADA<\/strong> in Barcelona. He is the author of reference works in business management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jaume Llopis analyzes the role of the company as a social and ethical agent, capable of generating a positive impact beyond financial performance, during the conference &#8220;Innovation with purpose: beyond economic profit&#8221;<\/p>\n","protected":false},"author":16,"featured_media":184485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[417,238,497,414,311,470,493],"tags":[],"class_list":["post-184687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-change","category-economic-and-business","category-education-ethics-and-values-en-2","category-energy-transition-and-renewable-energies","category-environment","category-international-acts","category-scientific-meetings-and-congresses","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovating, but with purpose - Royal European Academy of Doctors<\/title>\n<meta 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