{"id":182799,"date":"2026-04-02T14:23:54","date_gmt":"2026-04-02T14:23:54","guid":{"rendered":"https:\/\/raed.academy\/?p=182799"},"modified":"2026-04-02T14:23:54","modified_gmt":"2026-04-02T14:23:54","slug":"europe-can-and-must-be-competitive-in-the-21st-century","status":"publish","type":"post","link":"https:\/\/raed.academy\/en\/europe-can-and-must-be-competitive-in-the-21st-century\/","title":{"rendered":"Europe can and must be competitive in the 21st Century"},"content":{"rendered":"

\"\"<\/p>\n

Esther Subir\u00e1<\/u><\/strong><\/em><\/a>, Professor at the Faculty of Economics and Business of the University of Barcelona<\/strong>, member of the Board of Governors<\/strong> of the College of Economists of Catalonia<\/strong> and full member and member of the Board of Governors<\/strong> of the Royal European Academy of Doctors<\/strong> (READ), addressed the demographic challenges facing Europe the 10th International Academic Meeting<\/strong> held by the Royal Corporation between 15 and 20 March in various German cities under the general title \u201cThe Rhine as a Current of Knowledge: Cross-Border Dialogues.\u201d<\/strong> The academic presented the lecture \u201cTerritorial Ageism and European Reconfiguration: the Blue Banana and the Challenge of Irrelevance.\u201d<\/strong> Along these same lines, Subir\u00e1 had already spoken last October on this crucial issue in the Telematic Classroom<\/strong> of the Academy of Sciences, Engineering and Humanities of Lanzarote<\/strong>, of which she is a corresponding member, where she delivered the lecture \u201cFrom the Pyramid to the Cylinder: Longevity and Exclusion, the Paradox of Ageism.\u201d<\/strong><\/p>\n

\"Esther

Dr Esther Subir\u00e1<\/p><\/div>\n

Referring to the historic \u201cBlue Banana,\u201d<\/strong> the industrial corridor linking the Rhine and the Rh\u00f4ne from north-western England to northern Italy, and by extension to industrial Europe, the expert pointed out that the continent is facing a critical moment marked by demographic ageing, the loss of geoeconomic centrality and an accelerated technological transition, accompanied in turn by a new phenomenon she describes as territorial ageism. This is a view that considers regions with a long industrial history to be obsolete when it comes to leading the economy of the 21st century. This prejudice, she explained, unfairly penalises consolidated territories in favour of emerging areas, ignoring the fact that their accumulated experience, human capital and infrastructures can become a fundamental strategic advantage.<\/p>\n

The economist recalled how, before the Second World War, Europe\u2019s productive heart was not limited to the western axis. Regions such as Silesia, Bohemia, the Rhineland, Pomerania and northern Italy formed a highly integrated and connected industrial fabric. However, the division of the continent after the Yalta agreements and the Cold War caused the artificial marginalisation of large areas of central and Eastern Europe, consolidating the primacy of the western Blue Banana, which today shows clear signs of structural fatigue. At present, many of its regions exceed 30% in the so-called senior dependency rate, their productivity has been weakened, and their external technological dependence has increased. At the same time, she warned, Europe must face strong competition from the United States and China in key fields for the future such as artificial intelligence, advanced robotics and clean technologies.<\/p>\n

\"La

The Blue Banana, also known as the European Megalopolis or European Backbone<\/p><\/div>\n

Faced with this panorama, Subir\u00e0 rejected the idea of inevitable decline and proposed a resilience strategy based on three pillars. First, to promote large-scale industrial missions inspired by the approach of fellow economist Mariana Mazzucato<\/strong> in order to direct public and private investment towards specific goals such as technological autonomy, the energy transition and advanced manufacturing. Second, to encourage territorial reconnection by integrating the Blue Banana with other emerging corridors, such as the Mediterranean Golden Banana<\/strong>, which links Valencia with Genoa, and the Green Banana<\/strong>, the arc connecting the Adriatic with the Baltic through Vienna, Prague, Budapest and Warsaw. Lastly, to promote institutional renewal that would allow progress towards a more polycentric Europe, capable of reducing productivity gaps and strengthening cohesion between the western core and the peripheries. For the expert, European maturity is not equivalent to decline, but can instead become the foundation of a new sovereignty based on knowledge, institutional stability and integrative capacity.<\/p>\n

Subir\u00e0 is a recognised researcher in the fields of finance and marketing and has taught at various international universities and business schools. She is a member of the Board of Governors of the College of Economists of Catalonia<\/strong> and has been recognised by the General Council of Economists of Spain<\/strong> with the Medal for Service to the Spanish Economy<\/strong> for her distinguished practice of the profession of economist and her dedication to the professional institution and to society in general.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esther Esther Subir\u00e1 addresses the demographic challenges facing Europe within the framework of the 10th International Academic Meeting of the RAED, during her presentation “Edadismo territorial y reconfiguraci\u00f3n europea: la banana azul ante el desaf\u00edo de la irrelevancia” (Territorial Ageism and European Reconfiguration: The Blue Banana Facing the Challenge of Irrelevance)<\/p>\n","protected":false},"author":16,"featured_media":182715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[238,243,355,470,493],"tags":[],"class_list":["post-182799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-and-business","category-categ-history","category-information-and-communication-technologies","category-international-acts","category-scientific-meetings-and-congresses","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEurope can and must be competitive in the 21st Century - Royal European Academy of Doctors<\/title>\n<meta name=\"description\" content=\"Esther Subir\u00e1 addresses the demographic challenges facing Europe in "Territorial Ageism and European Reconfiguration: The Blue Banana Facing the 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