{"id":180609,"date":"2026-02-13T09:26:14","date_gmt":"2026-02-13T09:26:14","guid":{"rendered":"https:\/\/raed.academy\/?p=180609"},"modified":"2026-02-13T09:50:55","modified_gmt":"2026-02-13T09:50:55","slug":"david-lopez-researcher-at-boston-university","status":"publish","type":"post","link":"https:\/\/raed.academy\/en\/david-lopez-researcher-at-boston-university\/","title":{"rendered":"David L\u00f3pez, researcher at Boston University"},"content":{"rendered":"<div id=\"attachment_180467\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-180467\" class=\"wp-image-180467 size-full\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2026\/02\/Universidad-de-Boston-CC0-wikimedia.org-1.67.webp\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2026\/02\/Universidad-de-Boston-CC0-wikimedia.org-1.67.webp 600w, https:\/\/raed.academy\/wp-content\/uploads\/2026\/02\/Universidad-de-Boston-CC0-wikimedia.org-1.67-440x264.webp 440w\" alt=\"Universidad de Boston\" width=\"600\" height=\"360\" aria-describedby=\"caption-attachment-180467\" \/><p id=\"caption-attachment-180467\" class=\"wp-caption-text\">Boston University, by <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Boston_University_scene_-_DSC03050.JPG\">Daderot<\/a>, CC0, via Wikimedia Commons<\/p><\/div>\n<p><a href=\"https:\/\/raed.academy\/academicos\/dr-david-lopez-lopez\/\"><em><strong><u>David L\u00f3pez<\/u><\/strong><\/em><\/a>, Dean of the <strong>Full-Time MBA<\/strong> program at the <strong>Esade Business School<\/strong> and Full Member of the <strong>Royal European Academy of Doctors (READ)<\/strong>, has been appointed Visiting Researcher at <strong>Boston University<\/strong> in recognition of his scientific work in digital marketing, e-commerce, strategy, and digital transformation in business. During the previous academic year, the expert participated in the programs <strong>\u201cResilient Leadership and Business Leadership and Management\u201d<\/strong> at <strong>Harvard University<\/strong>, as well as <strong>\u201cUnlocking Creative Transformation During AI-Driven Change: Business Strategy\u201d<\/strong> at the <strong>MIT Sloan School of Management<\/strong> of the <strong>Massachusetts Institute of Technology (MIT)<\/strong>.<\/p>\n<div id=\"attachment_180464\" style=\"width: 240px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-180464\" class=\"wp-image-180464 size-full\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2026\/02\/David-Lopez-Lopez-0.73.webp\" alt=\"David L\u00f3pez\" width=\"230\" height=\"317\" aria-describedby=\"caption-attachment-180464\" \/><p id=\"caption-attachment-180464\" class=\"wp-caption-text\">Dr. David L\u00f3pez<\/p><\/div>\n<p>His academic background and professional experience in both technology and business have led him to actively participate in various multidisciplinary studies and initiatives, successfully addressing the intersection of technology, business strategy, innovation, and project management. \u201cThis ongoing collaboration is a source of both professional and personal growth, and a great opportunity to strengthen the bridge between two leading institutions in business education. I am excited to continue contributing to research that generates impact and academic excellence,\u201d the academic stated following this recognition.<\/p>\n<p>L\u00f3pez holds a PhD in Digital Strategy from the <strong>International University of Catalonia<\/strong>, is an engineer in Electronics and Telecommunications, and holds a Master\u2019s degree in Project Management. He also holds an MBA from Esade and <strong>The Fuqua School of Business<\/strong> at <strong>Duke University<\/strong> (United States). He has served as a visiting lecturer at the <strong>University of Chile<\/strong>, the <strong>Catholic University of C\u00f3rdoba<\/strong> (Argentina), and the <strong>University of S\u00e3o Paulo<\/strong> (Brazil). He joined the Academy last October with the inaugural address <a href=\"https:\/\/raed.academy\/wp-content\/uploads\/2024\/10\/La-Singularidad-Relativa-en-Marketing-Tecnologia-y-Humanidad-en-la-Era-de-la-IA-David-Lopez-Lopez.pdf\"><strong><u>\u201cRelative Singularity in Marketing: Technology and Humanity in the Age of Artificial Intelligence\u201d<\/u><\/strong><\/a>, in which he analyzes the concept of singularity and its evolution, as well as the applications of artificial intelligence in the field of marketing.<\/p>\n<p>In the business sphere, the academic has more than twenty years of professional experience in the field of information technologies. He has founded several start-ups and consulting firms and has served as a member of the <strong>Board of Directors<\/strong> of the <strong>Club Marketing Barcelona<\/strong>, a board member of <strong>GrausTIC<\/strong>, and Vice-President of the <strong>Barcelona Chapter<\/strong> of the <strong>Project Management Institute<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David L\u00f3pez has been appointed a visiting researcher at Boston University in recognition of his scientific work in digital marketing, e-commerce, strategy, and digital transformation in business.<\/p>\n","protected":false},"author":16,"featured_media":180469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[238,167,317],"tags":[],"class_list":["post-180609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-and-business","category-prizes-awards-and-appointments","category-teaching","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>David L\u00f3pez, researcher at Boston University - Royal European Academy of Doctors<\/title>\n<meta name=\"description\" content=\"David L\u00f3pez has been appointed a visiting researcher at Boston University in recognition of his scientific work in digital marketing, 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