{"id":16927,"date":"2016-11-30T14:02:41","date_gmt":"2016-11-30T14:02:41","guid":{"rendered":"http:\/\/raed.academy\/?p=16927"},"modified":"2017-05-09T14:11:52","modified_gmt":"2017-05-09T14:11:52","slug":"jose-luis-nueno-calls-for-responsible-marketing-that-avoids-consumer-behavior-or-thoughtless","status":"publish","type":"post","link":"https:\/\/raed.academy\/en\/jose-luis-nueno-calls-for-responsible-marketing-that-avoids-consumer-behavior-or-thoughtless\/","title":{"rendered":"Jos\u00e9 Luis Nueno calls for responsible marketing that avoids consumer behavior or thoughtless"},"content":{"rendered":"<h3><strong>Jos\u00e9 Luis Nueno<\/strong>, PhD in<span class=\"\" lang=\"en\"><span title=\"Jos\u00e9 Luis Nueno, doctor en Administraci\u00f3n de Empresas y profesor de IESE, considera que el marketing de la empresa y la administraci\u00f3n debe moderar su discurso tras d\u00e9cadas de excesos y tratar de acercarse al consumidor y al ciudadano desde la responsabilidad para ser cre\u00edble y eficaz y\"> Business Administration and professor at <\/span><\/span><a href=\"http:\/\/www.iese.edu\" target=\"_blank\"><strong>IESE<\/strong><\/a><span id=\"result_box\" class=\"\" lang=\"en\"><span title=\"Jos\u00e9 Luis Nueno, doctor en Administraci\u00f3n de Empresas y profesor de IESE, considera que el marketing de la empresa y la administraci\u00f3n debe moderar su discurso tras d\u00e9cadas de excesos y tratar de acercarse al consumidor y al ciudadano desde la responsabilidad para ser cre\u00edble y eficaz y\">, believes that the marketing of the company and the administration must moderate its discourse after decades of excesses and try to approach the consumer and the citizen from the responsibility to be credible and effective and a<\/span><span title=\"evitar a su vez comportamientos consumistas o irreflexivos. \">void consumer behavior or thoughtless.<\/h3>\n<p style=\"text-align: center;\"><a href=\"http:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4511.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16941\" src=\"http:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4511-300x200.jpg\" alt=\"img_4511\" width=\"300\" height=\"200\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4511-300x200.jpg 300w, https:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4511-768x512.jpg 768w, https:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4511.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3><span id=\"result_box\" class=\"\" lang=\"en\"><span title=\"&quot;El marketing no puede estar vendiendo hoy en d\u00eda expectativas extremas o de un consumo vac\u00eda ni populismos con un discurso f\u00e1cil. Tiene que moderar su discurso y ofrecer mensajes reflexivos desde la templanza y la conciencia, para que el receptor sepa por qu\u00e9 deber\u00eda actuar de\">&#8220;Marketing can&#8217;t be selling extreme expectations of empty consumption or populism with easy discourse today. It has to moderate its discourse and offer reflective messages from temperance and consciousness, so that the receiver knows why he should act a<\/span><span title=\"una determinada manera o adquirir un determinado producto&quot;. \"> certain way or acquire a particular product&#8221;.<\/h3>\n<p style=\"text-align: center;\"><a href=\"http:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4447.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16942\" src=\"http:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4447-300x200.jpg\" alt=\"img_4447\" width=\"300\" height=\"200\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4447-300x200.jpg 300w, https:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4447-768x512.jpg 768w, https:\/\/raed.academy\/wp-content\/uploads\/2016\/11\/IMG_4447.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3><span class=\"\" lang=\"en\"><span title=\"Nueno ha realizado estas reflexiones durante su ingreso como acad\u00e9mico de n\u00famero de la Real Academia Europea de Doctores-Barcelona 1914 (RAED), en una ceremonia celebrada en Barcelona el 29 de noviembre.\">Nueno has made these reflections during his admission as full academician of the <strong>Royal European Academy of Doctors-Barcelona 1914<\/strong> (RAED), in a ceremony celebrated in Barcelona the 29 of November. <\/span><span title=\"Nueno ha le\u00eddo el discurso de ingreso &quot;Expectativas en la era de la escasez. \u00bfPuede el marketing salvar al mundo?&quot;.\">Nueno has read the entry speech <\/span><\/span>&#8220;<strong>Expectativas en la era de la escasez. \u00bfPuede el marketing salvar al mundo?&#8221;<\/strong> (<span id=\"result_box\" class=\"\" lang=\"en\"><span title=\"Nueno ha le\u00eddo el discurso de ingreso &quot;Expectativas en la era de la escasez. \u00bfPuede el marketing salvar al mundo?&quot;.\">Expectations in the era of scarcity. Can marketing save the world?). <\/span><span title=\"En nombre de la RAED le ha respondido el acad\u00e9mico de n\u00famero Miguel \u00c1ngel Gallo.\">On behalf of the RAED has answered the full academician <a href=\"http:\/\/raed.academy\/en\/academicians\/dr-miguel-angel-gallo-laguna-de-rins\/\" target=\"_blank\"><strong>Miguel \u00c1ngel Gallo<\/strong><\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Luis Nueno, PhD in Business Administration and professor at IESE, believes that the marketing of the company and the administration must moderate its discourse after decades of excesses and try to approach the consumer and the citizen from the responsibility to be credible and effective and avoid consumer behavior or thoughtless. &#8220;Marketing can&#8217;t be [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[67],"tags":[],"class_list":["post-16927","post","type-post","status-publish","format-standard","hentry","category-uncategorized-6","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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