{"id":97620,"date":"2020-12-23T08:52:51","date_gmt":"2020-12-23T08:52:51","guid":{"rendered":"https:\/\/raed.academy\/?page_id=97620"},"modified":"2025-10-23T14:26:23","modified_gmt":"2025-10-23T14:26:23","slug":"dr-maria-esther-subira-lobera","status":"publish","type":"academico","link":"https:\/\/raed.academy\/en\/academicians\/dr-maria-esther-subira-lobera\/","title":{"rendered":"Her Excellency Dr. Mar\u00eda Esther Subir\u00e1 Lobera"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|51.2px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/raed.academy\/wp-content\/uploads\/2020\/12\/Esther-Subira-Lobera-230x317px.jpg&#8221; alt=&#8221;Dra. M. Esther Subir\u00e1 Lobera&#8221; title_text=&#8221;Dra. M. Esther Subir\u00e1 Lobera-230x317px&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Imagen &#8211; foto acad\u00e9mico&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;85%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fold&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; border_width_all=&#8221;2px&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;infoAcademico&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"border: 2px solid #000; padding: 20px; background: #fff; margin-bottom: 25px; border-radius: 10px; box-shadow: 2px 2px 8px rgba(0,0,0,0.1);\">\n<p><strong>Numerary Member<\/strong><\/p>\n<p><strong>Social Sciences:<\/strong> PhD in Economics and Business Studies<\/p>\n<p><strong>Date of admission:<\/strong> December 17, 2020<\/p>\n<p><strong>Admission speech: <\/strong><a href=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/12\/discurso-ingreso-Esther-Subira-Lobera-La-imagen-de-marca-de-pais-cmpr.pdf\" target=\"_blank\" rel=\"noopener\"><strong><em>\u00abThe Country Brand Image: Positioning or Repositioning of Nations on the Global Stage\u00bb<\/em><\/strong><br \/><\/a><\/p>\n<p><strong>Response speech: <\/strong><a href=\"https:\/\/raed.academy\/academicos\/dra-montserrat-casanovas-ramon\/\" target=\"_blank\" rel=\"noopener\"><strong>Hon. Dr. Montserrat Casanovas Ramon, <\/strong><\/a>PhD in Economics and Business Studies<a href=\"https:\/\/raed.academy\/academicos\/dra-montserrat-casanovas-ramon\/\" target=\"_blank\" rel=\"noopener\"><br \/><\/a><\/p>\n<p><strong>Outstanding career:<\/strong> Professor of Market Research and Techniques, and an expert in marketing and applied economics. She served as Director of the University School of Business Studies at the University of Barcelona and has developed an extensive teaching and research career in Spain and at universities across Europe, America, and Asia.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0|0px|25.6px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#828282&#8243; divider_weight=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;2px&#8221; custom_margin=&#8221;||||false|false&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_tabs _builder_version=&#8221;4.27.4&#8243; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;CURR\u00cdCULUM VITAE&#8221; _builder_version=&#8221;4.27.4&#8243; body_font=&#8221;||||&#8221; tab_font=&#8221;||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Dr. M. ESTHER SUBIR\u00c1 LOBERA<\/h2>\n<h3><strong>UNIVERSITY DEGREES:<\/strong><\/h3>\n<ul>\n<li>Degree in Economics from the <a href=\"https:\/\/www.uab.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>University of Barcelona<\/strong><\/a>.<\/li>\n<li>PhD in Economics and Business Studies from the same university.<\/li>\n<\/ul>\n<h3><strong>TEACHING AND PROFESSIONAL ACTIVITY:<\/strong><\/h3>\n<ul>\n<li>Chartered Professor in Business Research and Marketing Techniques, Economist and Auditor.<\/li>\n<li>Numerary Member of the <a href=\"https:\/\/raed.academy\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Royal European Academy of Doctors (RAED)<\/strong><\/a> and Corresponding Member for Catalonia of the <a href=\"http:\/\/academiadelanzarote.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Academy of Sciences, Engineering and Humanities of Lanzarote<\/strong><\/a>.<\/li>\n<li>Former Director of the School of Business Studies at the University of Barcelona (2005\u20132009), later integrated into the current <a href=\"https:\/\/web.ub.edu\/es\/web\/facultat-economia-empresa\" target=\"_blank\" rel=\"noopener\"><strong>Faculty of Economics and Business<\/strong><\/a>.<\/li>\n<li>She has developed her teaching career in the fields of Economics and Marketing, and has worked in companies and financial institutions.<\/li>\n<li>Visiting professor at the <a href=\"https:\/\/www.sandiego.edu\/\" target=\"_blank\" rel=\"noopener\"><strong>University of San Diego<\/strong><\/a> and San Diego State (USA); doctoral lecturer at the <a href=\"https:\/\/www.univ-poitiers.fr\/es\/\" target=\"_blank\" rel=\"noopener\"><strong>Universit\u00e9 de Poitiers<\/strong><\/a> (France); master&#8217;s lecturer at the <a href=\"https:\/\/upe.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Universidade de Pernambuco<\/strong><\/a> (Recife) and C\u00e2ndido Mendes (Vit\u00f3ria do Esp\u00edrito Santo, Brazil); and postdoctoral fellow at <a href=\"https:\/\/www.ucd.ie\/\" target=\"_blank\" rel=\"noopener\"><strong>University College Dublin<\/strong><\/a> (Ireland).<\/li>\n<li>She has lectured at the <a href=\"https:\/\/www.unisa.it\/\" target=\"_blank\" rel=\"noopener\"><strong>University of Salerno<\/strong><\/a> (Italy), the <a href=\"https:\/\/tec.mx\/es\" target=\"_blank\" rel=\"noopener\"><strong>Tecnol\u00f3gico de Monterrey<\/strong><\/a> (Mexico), the <a href=\"https:\/\/hz.nl\/\" target=\"_blank\" rel=\"noopener\"><strong>Hoger Economisch en Administratief Onderwijs<\/strong><\/a> (Netherlands), the <a href=\"https:\/\/p.lodz.pl\/en\" target=\"_blank\" rel=\"noopener\"><strong>Technical University of Lodz<\/strong><\/a> (Poland), and the <a href=\"https:\/\/www.iagora.com\/studies\/uni\/United_States_International_University_-_San_Diego?lang=en\" target=\"_blank\" rel=\"noopener\"><strong>United States International University<\/strong><\/a> (San Diego, USA), among others.<\/li>\n<li>Coordinator of the PhD Programme in Business Studies and co-founder of the official Master&#8217;s in Marketing and Market Research at the University of Barcelona.<\/li>\n<li>In collaboration with the <a href=\"https:\/\/www.bournemouth.ac.uk\/\" target=\"_blank\" rel=\"noopener\"><strong>Universities of Bournemouth<\/strong><\/a>, <a href=\"https:\/\/www.fh-kiel.de\/startseite\/\" target=\"_blank\" rel=\"noopener\"><strong>Fachhoschule Kiel<\/strong><\/a> and <strong><a href=\"https:\/\/www.hs-fulda.de\/en\/\" target=\"_blank\" rel=\"noopener\">Fulda<\/a><\/strong>, she directed and lectured in the international postgraduate programme \u201cEuropean Business Management\u201d. She has also taught executive marketing training for the <a href=\"https:\/\/www.cubanacanhoteles.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Cubanacan Group in Havana<\/strong><\/a> (Cuba).<\/li>\n<li>Author and co-author of books, book chapters and numerous academic and outreach articles, mainly in Marketing and Finance.<\/li>\n<li>Vice President of the Spanish Chapter of the <a href=\"https:\/\/www.siec-isbe.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Soci\u00e9t\u00e9 Internationale pour l\u2019Enseignement Commercial (SIEC)<\/strong><\/a> and member of the Academic Council of the <a href=\"https:\/\/www.cmb.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>Marketing Club of Barcelona<\/strong><\/a>.<\/li>\n<li>Chair of the Seniors Commission of the <a href=\"https:\/\/coleconomistes.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>College of Economists of Catalonia<\/strong><\/a>, member of its Teaching and Research Commission, and member of the Scientific Committee of the <a href=\"https:\/\/www.euroasiasummit.org\/en\" target=\"_blank\" rel=\"noopener\"><strong>Euro-Asia International Research Seminar<\/strong><\/a>.<\/li>\n<li>President of the 25th Congress of the <a href=\"https:\/\/www.aemark.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Spanish Association of Academic and Professional Marketing (AEMARK)<\/strong><\/a>.<\/li>\n<\/ul>\n<h3><strong>AWARDS AND DISTINCTIONS<\/strong><\/h3>\n<ul>\n<li>Awarded the Medal of Merit in Service to the Economy by the General Council of Economists of Spain, upon the proposal of the College of Economists of Catalonia, in recognition of her professional career and contributions to the economic field.<\/li>\n<\/ul>\n<a href='https:\/\/raed.academy\/wp-content\/uploads\/2021\/02\/CV-extenso-Esther-Subira-Lobera.02.2021.cmpr_.pdf' class='small-button smallsilver' target=\"_blank\"><strong>\u2192 FULL CURRICULUM VITAE<\/strong><\/a>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;V\u00cdDEO&#8221; _builder_version=&#8221;4.16&#8243; body_font=&#8221;||||&#8221; tab_font=&#8221;||||&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Q4MqMnriBWE\" width=\"1079\" height=\"587\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" _builder_version=\"3.22.3\" custom_padding=\"0|0px|51.2px|0px|false|false\" locked=\"off\"][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" _builder_version=\"4.7.7\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0|0px|0|0px|false|false\"][et_pb_column type=\"1_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/12\/Esther-Subira-Lobera-230x317px.jpg\" alt=\"Dra. M. Esther Subir\u00e1 Lobera\" title_text=\"Dra. M. Esther Subir\u00e1 Lobera-230x317px\" show_bottom_space=\"off\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" admin_label=\"Imagen - foto acad\u00e9mico\" _builder_version=\"4.7.7\" max_width=\"85%\" custom_margin=\"0px||0px|\" custom_padding=\"0px||0px|\" animation_style=\"fold\" border_radii=\"on|6px|6px|6px|6px\" border_width_all=\"2px\" box_shadow_style=\"preset2\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text module_class=\"infoAcademico\" _builder_version=\"4.7.7\"]<\/p><p><strong>Acad\u00e9mica Numeraria<\/strong><\/p><p><strong>Ciencias Sociales:<\/strong> Doctora en Ciencias Econ\u00f3micas y Empresariales<\/p><p><b>Fecha de ingreso:<\/b> 17 diciembre de 2020<\/p><p><strong>Discurso de ingreso:<\/strong> <a href=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/12\/discurso-ingreso-Esther-Subira-Lobera-La-imagen-de-marca-de-pais-cmpr.pdf\" target=\"_blank\" rel=\"noopener\"><strong>La imagen de marca de pa\u00eds. Posicionamiento o reposicionamiento de las naciones en el tablero mundial<\/strong><\/a><\/p><p><b>Responde<\/b>: <strong><a href=\"https:\/\/raed.academy\/academicos\/dra-montserrat-casanovas-ramon\/\" target=\"_blank\" rel=\"noopener noreferrer\">Excma. Sra. Dra. Montserrat Casanovas Ramon<\/a><\/strong><\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0|0px|25.6px|0px|false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_divider color=\"#828282\" divider_weight=\"2\" _builder_version=\"4.7.7\" height=\"2px\" hover_enabled=\"0\" box_shadow_style=\"preset2\" custom_margin=\"15px||||false|false\" sticky_enabled=\"0\"][\/et_pb_divider][et_pb_tabs _builder_version=\"4.7.7\" border_style=\"solid\"][et_pb_tab title=\"CURR\u00cdCULUM VITAE\" _builder_version=\"4.7.7\" body_font=\"||||\" tab_font=\"||||\"]<\/p><h2>M. ESTHER SUBIR\u00c1 LOBERA<\/h2><p>es Profesor Mercantil por la <strong>Escuela de Altos Estudios Mercantiles de Barcelona<\/strong>, Licenciada en Ciencias Econ\u00f3micas y Comerciales, y Doctora en Ciencias Econ\u00f3micas y Empresariales por la <strong>Universitat de Barcelona<\/strong>.<\/p><p>Catedr\u00e1tica de <strong>Escuela Universitaria de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados<\/strong>, Economista y Auditora.<\/p><p>Ha trabajado en el mundo de la empresa y de las Instituciones Financieras y ha impartido docencia en universidades europeas y americanas, con estancias posdoctorales en <strong>University of San Diego<\/strong> y en <strong>University College Dublin<\/strong>. Ha creado el Posgrado Internacional \u201cGesti\u00f3n de la Empresa Europea\u201d, con las universidades de <strong>Bournemoth<\/strong> y <strong>Poitiers<\/strong> y las <strong>Fachhochschules de Fulda y Kiel<\/strong>. Ha coordinado el M\u00e1ster en M\u00e1rqueting de la <strong>UB<\/strong> y ha unificado los programas de doctorado de la Facultad.<\/p><p>Ha publicado libros, cap\u00edtulos de libros y art\u00edculos acad\u00e9micos. Las tem\u00e1ticas han versado principalmente sobre Finanzas y M\u00e1rqueting.<\/p><p>Ha participado en diversos Proyectos de Investigaci\u00f3n y ha dirigido un amplio n\u00famero de tesis doctorales y tesinas de Masters.<\/p><p>En la <strong>UB<\/strong> ha sido, Secretaria de la <em>Divisi\u00f3 de Ci\u00e8ncies Jur\u00eddiques, Econ\u00f2miques i Empresarials<\/em>, Coordinadora del doctorado en Estudios Empresariales y Directora de l\u2019<strong>Escola Universit\u00e0ria d\u2019Estudis Empresarials<\/strong>.<\/p><p>Ha organizado el XXV Congreso Nacional de Marketing (AEMARK Barcelona). Ha sido miembro del Comit\u00e9 Pedag\u00f3gico Internacional de la <strong>SIEC\/ISBE The International Society for Business Education<\/strong>, del Comit\u00e9 Cient\u00edfico de <strong>Euro-Asia International Research Seminar<\/strong> y del Consejo Editorial de la <strong>Revista Invurnus<\/strong>.<\/p><p>Es vocal de la Comisi\u00f3n de Economistas Docentes e Investigadores del <strong>Col.legi d\u2019Economistes de Catalunya<\/strong> y pertenece a diferentes Asociaciones Cient\u00edficas Nacionales e Internacionales.<\/p><p>[\/et_pb_tab][et_pb_tab title=\"V\u00cdDEO\" _builder_version=\"4.7.7\" body_font=\"||||\" tab_font=\"||||\"]<iframe src=\"https:\/\/www.youtube.com\/embed\/Q4MqMnriBWE\" width=\"1079\" height=\"587\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":""},"secciones":[],"tipo_academico":[],"cargo":[],"class_list":["post-97620","academico","type-academico","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Her Excellency Dr. Mar\u00eda Esther Subir\u00e1 Lobera - Royal European Academy of Doctors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/en\/academicians\/dr-maria-esther-subira-lobera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Her Excellency Dr. Mar\u00eda Esther Subir\u00e1 Lobera - Royal European Academy of Doctors\" \/>\n<meta property=\"og:description\" content=\"Numerary Member Social Sciences: PhD in Economics and Business Studies Date of admission: December 17, 2020 Admission speech: \u00abThe Country Brand Image: Positioning or Repositioning of Nations on the Global Stage\u00bb Response speech: Hon. 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