{"id":98103,"date":"2021-01-07T13:10:44","date_gmt":"2021-01-07T13:10:44","guid":{"rendered":"https:\/\/raed.academy\/?p=98103"},"modified":"2021-01-08T16:41:58","modified_gmt":"2021-01-08T16:41:58","slug":"consells-per-a-una-recuperacio-efectiva-i-rigorosa","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/consells-per-a-una-recuperacio-efectiva-i-rigorosa\/","title":{"rendered":"Les perspectives de recuperaci\u00f3 despr\u00e9s de la vacuna contra la Covid"},"content":{"rendered":"

Pedro Nueno<\/em><\/strong><\/a>
\nTitular de la C\u00e0tedra Fundaci\u00f3 Bertr\u00e1n d’Iniciativa Empresarial de l’Escola de Negocis IESE-Universitat de Navarra, president de l’Escola de Negocis Internacional Xina-Europa i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n

Articles publicats al diari “La Vanguardia” el 13, 20 i 27 de desembre de 2020<\/em><\/p>\n

Pedro Nueno<\/em><\/strong><\/a>, professor d’IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), reflexiona als articles “Organiz\u00e1ndose”<\/strong>, “Despegando”<\/strong> i “Explotando”<\/strong>, que ha anat publicant al diari “La Vanguardia”<\/strong> entre els passats 13 i 27 de desembre, sobre les perspectives de recuperaci\u00f3 una vegada que ha arribat la vacuna contra la Covid. Amb una ironia morda\u00e7, l’acad\u00e8mic critica el bonisme amb el qual moltes administracions intenten recuperar una realitat de somni que pot fer que el remei acabi sent pitjor que la malaltia.<\/p>\n

A “Organiz\u00e1ndose”, Nueno<\/strong> reclama l’atenci\u00f3 que mereixen les pimes, que s\u00f3n les que articulen l’economia espanyola. “\u00c9s de crucial import\u00e0ncia que els bancs estudi\u00efn b\u00e9 i amb velocitat les necessitats dels seus clients pimes. Les associacions empresarials ho demanen i ajuden a les pimes amb idees i contactes. \u00c9s important tamb\u00e9 que les pimes es plantegin la seva estrat\u00e8gia futura, si s\u00f3n viables a llarg termini i, si no \u00e9s aix\u00ed, com resoldre-ho: venent l’empresa?, aliant-se amb d’altres pimes? Fitxar a alg\u00fa amb capacitat, prestigi i contactes per salvar-les? El 2021 ser\u00e0 clau per tornar a una economia pr\u00f2spera i amb oportunitats o precipitar-nos a un pou sense fons. El finan\u00e7ament \u00e9s clau per\u00f2 cal organitzar-se b\u00e9 perqu\u00e8 tots hi guanyin”, assenyala.<\/p>\n

\"Dr.

Dr. Pedro Nueno<\/p><\/div>\n

Per la seva banda, a “Despegando” incideix en aquest treball com\u00fa de tots els actors de l’economia per aconseguir tirar endavant sense traves normatives, per\u00f2 tamb\u00e9 sense empreses zombis. “Al 2021 podr\u00edem sortir de la crisi. Per\u00f2 no tots hi sortirem. Alguns ja han caigut i d’altres cauran. Hem de vacunar r\u00e0pid i tenir cura de personal m\u00e8dic. Hem d’animar als nostres empleats i clients. Hem d’incorporar m\u00e9s tecnologia. Hem de posar tot aix\u00f2 de forma clara i ordenada i conv\u00e8ncer aviat als bancs. Hem d’anar el m\u00e9s coordinats possible. Empresaris, empleats, sindicats, bancs, pol\u00edtics, experts, premsa”, considera l’acad\u00e8mic.<\/p>\n

Finalment, a “Explotando”, aprofitant la proximitat del Dia dels Sants Innocents<\/strong>, tra\u00e7a un relat que entre la ironia i l’esperpent tracta d’explicar el que seria Barcelona si els dictats de l’Ajuntament arribessin a l’extrem. Una den\u00fancia que conclou amb una reflexi\u00f3: “Com sabem, podem esperar un 2021 fenomenal amb grans suports econ\u00f2mics de govern, aconseguits amb donacions de la UE i deute que n’obtindr\u00e0 f\u00e0cilment. Potser despr\u00e9s del dia dels Sants Innocents haur\u00edem de reflexionar sobre aquestes coses no sigui que passi just el contrari”.<\/p>\n

 <\/p>\n

Llegiu “Organiz\u00e1ndose”<\/a><\/h2>\n

Llegiu “Despegando”<\/a><\/h2>\n

Llegiu “Explotando”<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Les perspectives de recuperaci\u00f3 despr\u00e9s de la vacuna contra la Covid, i la percepci\u00f3 d’una realitat de somni que pot fer que el remei acabi sent pitjor que la malaltia<\/p>\n","protected":false},"author":12,"featured_media":98220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,274],"tags":[],"class_list":["post-98103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-economia-i-politica","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLes perspectives de recuperaci\u00f3 despr\u00e9s de la vacuna contra la Covid - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Les perspectives de recuperaci\u00f3 despr\u00e9s de la vacuna contra la Covid, i la 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