{"id":94392,"date":"2020-10-14T17:54:21","date_gmt":"2020-10-14T17:54:21","guid":{"rendered":"https:\/\/raed.academy\/?p=94392"},"modified":"2020-10-15T08:46:29","modified_gmt":"2020-10-15T08:46:29","slug":"fisica-quantica-per-fer-bons-negocis","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/fisica-quantica-per-fer-bons-negocis\/","title":{"rendered":"F\u00edsica per fer bons negocis"},"content":{"rendered":"

Josep Alet<\/em><\/strong><\/a>
\nSoci fundador i professor de l’Institut de Comer\u00e7 Electr\u00f2nic i M\u00e0rqueting Directe i acad\u00e8mic corresponent de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n

Article publicat a “Diners”, suplement d’Economia del diari “La Vanguardia”, l’11 d’octubre de 2020<\/em><\/p>\n

\"Dr.

Dr. Josep Alet<\/p><\/div>\n

Josep Alet<\/strong>, professor de diverses escoles de negocis, ex-president de l’Associaci\u00f3 d’Ag\u00e8ncies de M\u00e0rqueting Directe i Interactiu<\/strong> i acad\u00e8mic corresponent de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), aborda els or\u00edgens i l’evoluci\u00f3 de la gesti\u00f3 empresarial i m\u00e0rqueting qu\u00e0ntics en un reportatge publicat el passat 11 d’octubre a “Diners”<\/strong>, el suplement d’Economia del diari “La Vanguardia”<\/strong>, amb motiu de la recent publicaci\u00f3 de la seva obra “Poder cu\u00e1ntico para ganar m\u00e1s en los negocios”<\/strong> (Profit Editorial<\/strong>).<\/p>\n

La gesti\u00f3 qu\u00e0ntica, com el seu correlat al m\u00e0rqueting, no \u00e9s sin\u00f3 la translaci\u00f3 de les lleis de la mec\u00e0nica qu\u00e0ntica a un \u00e0mbit social com el dels negocis, on la realitat \u00e9s cada dia m\u00e9s complexa i on nom\u00e9s sistemes d’an\u00e0lisis complexos que superen la l\u00f2gica bin\u00e0ria com els de la f\u00edsica de les part\u00edcules poden aprendre millor aquesta complexitat, assenyala l’autor. \u00c9s una eina fonamental, considera, per abordar el per\u00edode d’incertesa que deixa l’actual pand\u00e8mia.<\/p>\n

“Tant el ‘management’ com especialment el m\u00e0rqueting han anat abandonant la racionalitat i endinsant-se en l’\u00e0mbit relacional i entenent que moltes de les decisions que prenem habitualment s\u00f3n irracionals i que argumentar millor que ho fan els altres no ens garanteix tenir m\u00e9s \u00e8xit. El m\u00e0rqueting qu\u00e0ntic ens d\u00f3na les eines per entendre aquesta nova realitat que es fonamenta m\u00e9s en les relacions que no a l’individu en si, per moure’ns en l’actual indefinici\u00f3, sense evid\u00e8ncies clares; per anticipar-nos a aquest petit detall que pot definir una acci\u00f3 en un moment determinat, per\u00f2 que en un altre moment ser\u00e0 una altra; per saber com analitzar el Big Data…”, explica Alet.<\/p>\n

L’acad\u00e8mic adapta al m\u00f3n dels negocis els cinc principis de la f\u00edsica qu\u00e0ntica: quantificaci\u00f3, indeterminaci\u00f3, incertesa, superposici\u00f3 i entrella\u00e7ament. El repte \u00e9s elaborar campanyes que donin resposta efectiva a les necessitats de cada client en cada moment mitjan\u00e7ant un model ja definit per Danah Zohar<\/strong>, autora de “The Quantum Leader: A Revolution in Business Thinking and Practice”<\/strong> (Prometheus Books<\/strong>), l’obra que va fixar aquesta l\u00ednia d’investigaci\u00f3.<\/p>\n

 <\/p>\n

Llegiu l’article<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Josep Alet aborda els or\u00edgens i l’evoluci\u00f3 del m\u00e0rqueting qu\u00e0ntic, amb motiu de la recent publicaci\u00f3 de la seva obra “Poder qu\u00e0ntic per guanyar m\u00e9s en els negocis”<\/p>\n","protected":false},"author":12,"featured_media":94377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,274,233],"tags":[],"class_list":["post-94392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-economia-i-politica","category-economiques-i-empresarials","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nF\u00edsica per fer bons negocis - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Josep Alet aborda els or\u00edgens i l'evoluci\u00f3 del m\u00e0rqueting qu\u00e0ntic, amb motiu de la recent publicaci\u00f3 de la seva obra "Poder qu\u00e0ntic per guanyar m\u00e9s en els negocis"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/fisica-quantica-per-fer-bons-negocis\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00edsica per fer bons negocis - 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