{"id":94364,"date":"2020-10-14T16:33:49","date_gmt":"2020-10-14T16:33:49","guid":{"rendered":"https:\/\/raed.academy\/?p=94364"},"modified":"2020-10-15T10:02:23","modified_gmt":"2020-10-15T10:02:23","slug":"catedra-mercadona-economia-circular","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/catedra-mercadona-economia-circular\/","title":{"rendered":"Mercadona i la UPF creen la \u00abC\u00e0tedra Mercadona d&#8217;Economia Circular\u00bb"},"content":{"rendered":"<p><a href=\"https:\/\/raed.academy\/ca\/academics\/dr-oriol-amat-salas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Oriol Amat<\/em><\/strong><\/a><br \/>\n<em>Deg\u00e0 de la Barcelona School of Management de la Universitat Pompeu Fabra, vicepresident de l&#8217;Associaci\u00f3 Catalana de Comptabilitat i Direcci\u00f3 i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n<div id=\"attachment_41248\" style=\"width: 258px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41248\" class=\"wp-image-41248 size-full\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/02\/Oriol-Amat.jpg\" alt=\"Oriol Amat i Salas\" width=\"248\" height=\"320\" aria-describedby=\"caption-attachment-41248\" data-attachment-id=\"41248\" data-permalink=\"https:\/\/raed.academy\/mercadona-y-upf-crean-catedra-de-economia-circular\/oriol-amat-3\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/02\/Oriol-Amat.jpg\" data-orig-size=\"248,320\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D700&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1328105758&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;150&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Oriol Amat\" data-image-description=\"\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/02\/Oriol-Amat.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/02\/Oriol-Amat.jpg\" \/><p id=\"caption-attachment-41248\" class=\"wp-caption-text\">Dr. Oriol Amat<\/p><\/div>\n<p><strong>Oriol Amat<\/strong>, deg\u00e0 de la <strong>Barcelona School of Management<\/strong> de la <strong>Universitat Pompeu Fabra<\/strong> i acad\u00e8mic de n\u00famero de la <strong>Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), va\u00a0presentar el passat 16 de setembre al costat <strong>Bernat Morales<\/strong>, responsable de Relacions Externes de <strong>Mercadona<\/strong> a Catalunya, la nova <strong>C\u00e0tedra Mercadona d&#8217;Economia Circular<\/strong>, que dirigir\u00e0 <strong>Carolina Luis<\/strong>, al seu torn directora de<strong> Departament de Business and Management Strategy<\/strong> de la Barcelona School of Management. La iniciativa tindr\u00e0 com a objectiu la recerca sobre l&#8217;estalvi de recursos i el seu reaprofitament i la implementaci\u00f3 de projectes i pol\u00edtiques d&#8217;economia circular.<\/p>\n<p>La C\u00e0tedra tindr\u00e0 una durada inicial de tres anys (2020-2023) i se centrar\u00e0 en la ind\u00fastria agroaliment\u00e0ria i el sector de la distribuci\u00f3, com van assenyalar l&#8217;empresa i la universitat en un comunicat conjunt. Al llarg del primer any s&#8217;identificaran els reptes per millorar la incorporaci\u00f3 de material reciclat a determinades fam\u00edlies d&#8217;envasos i la reciclabilitat a la fi de la seva vida \u00fatil amb el repte de &#8220;maximitzar l&#8217;efici\u00e8ncia i minimitzar l&#8217;impacte mediambiental&#8221;. D&#8217;aquesta manera es tractaran d&#8217;exposar &#8220;arguments s\u00f2lids per afavorir el debat responsable i extreure&#8217;n aprenentatges per a la presa de decisions estrat\u00e8giques&#8221; sobre economia circular, que es basa en l&#8217;\u00fas racional de recursos i en no generar residus durant la producci\u00f3, perqu\u00e8 les mat\u00e8ries primeres i dels recursos naturals es reincorporen a un cicle material o biol\u00f2gic el m\u00e0xim nombre de vegades.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-94320\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/10\/mercadona-dstNtc.jpg\" sizes=\"(max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/10\/mercadona-dstNtc.jpg 500w, https:\/\/raed.academy\/wp-content\/uploads\/2020\/10\/mercadona-dstNtc-440x264.jpg 440w\" alt=\"\" width=\"500\" height=\"300\" data-attachment-id=\"94320\" data-permalink=\"https:\/\/raed.academy\/mercadona-y-upf-crean-catedra-de-economia-circular\/mercadona-dstntc\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/10\/mercadona-dstNtc.jpg\" data-orig-size=\"500,300\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mercadona-dstNtc\" data-image-description=\"\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/10\/mercadona-dstNtc.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/10\/mercadona-dstNtc.jpg\" \/>Amat<\/strong> va destacar durant la presentaci\u00f3 la utilitat de la C\u00e0tedra, per tal que la universitat col\u00b7labori amb el teixit empresarial en investigar sobre \u00e0mbits espec\u00edfics, desenvolupar idees que el mercat reclama o innovar en productes i metodologies. Morales, per la seva banda, va destacar el comprom\u00eds amb el medi ambient de Mercadona i va recordar que l&#8217;empresa ha posat en marxa a m\u00e9s l&#8217;<strong>Estrat\u00e8gia 6.25<\/strong>, per reduir un 25% el pl\u00e0stic en tots els supermercats, afavorir que tot env\u00e0s sigui reciclable i reciclar tot residu pl\u00e0stic generat a les seves botigues des d&#8217;ara fins al 2025.<\/p>\n<p>L&#8217;equip investigador i docent inicial de la C\u00e0tedra d&#8217;Economia Circular estar\u00e0 compost, a m\u00e9s de per Carolina Llu\u00eds, per <strong>Lloren\u00e7 Bagur<\/strong>, vicedeg\u00e0 de Professorat de la Barcelona School of Management;<strong> Jos\u00e9 Fern\u00e1ndez Cavia<\/strong>, director del Departament de Comunicacions de la Universitat Pompeu Fabra, i <strong>Pere Fullana<\/strong>, director de la <strong>C\u00e0tedra Unesco de Cicle de Vida i Canvi Clim\u00e0tic<\/strong>. Mercadona, per la seva banda, aporta a <strong>Margarita Mu\u00f1oz<\/strong>, directora de Responsabilitat Social de la companyia; <strong>Adela Torres<\/strong>, gerent de Medi Ambient, i <strong>Alba Caba\u00f1as<\/strong>, consultora independent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercadona i la UPF Barcelona School of Management uneixen forces per investigar en reciclatge, i creen la &#8220;C\u00e0tedra Mercadona d&#8217;Economia Circular&#8221;<\/p>\n","protected":false},"author":12,"featured_media":94321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[304],"tags":[],"class_list":["post-94364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-i-politica-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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