{"id":92667,"date":"2020-07-29T09:18:27","date_gmt":"2020-07-29T09:18:27","guid":{"rendered":"https:\/\/raed.academy\/?p=92667"},"modified":"2020-07-30T11:24:07","modified_gmt":"2020-07-30T11:24:07","slug":"el-gestor-empresarial-digital-jaume-llopis-jose-daniel-barquero","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-gestor-empresarial-digital-jaume-llopis-jose-daniel-barquero\/","title":{"rendered":"El gestor empresarial digital"},"content":{"rendered":"<p><strong><em>Jaume Llopis<\/em><\/strong><br \/>\n<em><span class=\"tlid-translation translation\" lang=\"es\"><span class=\"\" title=\"\">Professor de Direcci\u00f3 Estrat\u00e8gica d&#8217;IESE, Universitat de Navarra. Membre del Senat de <\/span><\/span><\/em><em>la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n<p><em><a href=\"https:\/\/raed.academy\/ca\/academics\/dr-jose-daniel-barquero-cabrero\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jos\u00e9 Daniel Barquero<\/strong><\/a><\/em><br \/>\n<em>Director general d&#8217;ESERP Business &amp; Law School, catedr\u00e0tic d&#8217;Economia i Empresa de l&#8217;Open University La Salle i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n<div id=\"attachment_92751\" style=\"width: 260px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92751\" class=\"wp-image-92751\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/07\/Jaume-Llopis.jpg\" alt=\"Jaume Llopis\" width=\"250\" height=\"346\" aria-describedby=\"caption-attachment-92751\" data-attachment-id=\"92751\" data-permalink=\"https:\/\/raed.academy\/el-gestor-empresarial-digital\/jaume-llopis-4\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/07\/Jaume-Llopis.jpg\" data-orig-size=\"369,510\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D2X&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1157628809&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;65&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Jaume-Llopis\" data-image-description=\"\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/07\/Jaume-Llopis.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/07\/Jaume-Llopis.jpg\" \/><p id=\"caption-attachment-92751\" class=\"wp-caption-text\">Dr. Jaume Llopis<\/p><\/div>\n<p><span class=\"tlid-translation translation\" lang=\"ca\"><strong>Jaume Llopis<\/strong>, professor de l&#8217;escola de negocis <strong>IESE-Universitat de Navarra<\/strong> i membre del Senat de la <strong>Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), i <strong>Jos\u00e9 Daniel Barquero<\/strong>, director general d&#8217;<strong>ESERP Business &amp; Law School<\/strong>, catedr\u00e0tic de l&#8217;<strong>Open University La Salle<\/strong> i acad\u00e8mic de n\u00famero de la RAED, han publicat a la prestigiosa revista <strong>&#8220;European Accounting and Management Review&#8221;<\/strong> l&#8217;article <strong>&#8220;The Evolution of Management and Marketing in the Digital Era&#8221;<\/strong> (L&#8217;evoluci\u00f3 de la gesti\u00f3 i el m\u00e0rqueting a l&#8217;era digital), en el qual els estudiosos analitzen l&#8217;evoluci\u00f3 i els canvis en els estils de direcci\u00f3 de les organitzacions des del comen\u00e7ament de la gesti\u00f3 en el segle XX fins ara, a trav\u00e9s d&#8217;una revisi\u00f3 de la literatura acad\u00e8mica i la investigaci\u00f3 existent sobre la gesti\u00f3 empresarial.<\/span><\/p>\n<div id=\"attachment_47378\" style=\"width: 250px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47378\" class=\"wp-image-47378\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/07\/Jose-Daniel-Barquero.jpg\" alt=\"Dr. Jos\u00e9 Daniel Barquero\" width=\"240\" height=\"372\" aria-describedby=\"caption-attachment-47378\" data-attachment-id=\"47378\" data-permalink=\"https:\/\/raed.academy\/museo-internacional-de-alta-relojeria-de-bolsillo\/jose-daniel-barquero\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/07\/Jose-Daniel-Barquero.jpg\" data-orig-size=\"250,388\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dr. Jose Daniel Barquero\" data-image-description=\"\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/07\/Jose-Daniel-Barquero.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/07\/Jose-Daniel-Barquero.jpg\" \/><p id=\"caption-attachment-47378\" class=\"wp-caption-text\">Dr. Jos\u00e9 Daniel Barquero<\/p><\/div>\n<p><span class=\"tlid-translation translation\" lang=\"ca\">&#8220;L&#8217;article es fonamenta en un conjunt d&#8217;entrevistes a executius de corporacions europees, seguint els par\u00e0metres trobats en la literatura acad\u00e8mica, per observar un canvi profund en les prioritats de l&#8217;alta ger\u00e8ncia -assenyalen Llopis i Barquero en la introducci\u00f3 al seu treball-. S&#8217;hi analitzen els canvis recents a l&#8217;enfocament de gesti\u00f3 i al nou context social. S&#8217;hi enumeren noves eines de m\u00e0rqueting digital i s&#8217;hi proposa un nou model acad\u00e8mic de relacions p\u00fabliques basat en la persuasi\u00f3 per a l&#8217;\u00e8xit de les campanyes&#8221;.<\/span><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"ca\">D&#8217;altra banda, per als gerents entrevistats, el gestor empresarial ha de ser un comunicador nat, alg\u00fa amb altes habilitats relacionals i comunicatives. La immediatesa de les noves tecnologies permet una comunicaci\u00f3 molt m\u00e9s intensa i \u00e0gil. En qualsevol moment, els gerents poden usar diverses eines per posar-se en contacte amb els seus equips: videoconfer\u00e8ncies, correu electr\u00f2nic, aplicacions compartides, treball en xarxa i fins i tot grups de WhatsApp. El gerent, director executiu o president d&#8217;una companyia no nom\u00e9s ha de comunicar-se b\u00e9 dins de l&#8217;empresa, sin\u00f3 tamb\u00e9 fora d&#8217;aquesta.<\/span><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"ca\">Els autors conclouen que el nou model d&#8217;administraci\u00f3 empresarial ha de gravitar al voltant del m\u00e0rqueting digital i les t\u00e8cniques persuasives. &#8220;La tecnologia ha produ\u00eft una revoluci\u00f3 trepidant que afecta els h\u00e0bits i les prefer\u00e8ncies dels consumidors. Una gran poblaci\u00f3 de nadius digitals organitza el seu treball, oci i consum essent part de la poblaci\u00f3 cibern\u00e8tica. Aix\u00f2 obliga les empreses, els pol\u00edtics i els l\u00edders d&#8217;opini\u00f3 a ser especialment receptius als valors d&#8217;Internet&#8221;, consideren.<\/span><\/p>\n<h3>\n<a href=\"https:\/\/eamr-accid.eu\/wp-content\/uploads\/Volume-6-Issue-2-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Llegiu l&#8217;article<\/a><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jaume Llopis i Jos\u00e9 Daniel Barquero publiquen &#8220;The Evolution of Management and M\u00e0rqueting in the Digital Era&#8221; (L&#8217;evoluci\u00f3 de la gesti\u00f3 i el m\u00e0rqueting en l&#8217;era digital)<\/p>\n","protected":false},"author":12,"featured_media":92756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-92667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El gestor empresarial digital - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Jaume Llopis i Jos\u00e9 Daniel Barquero publiquen &quot;The Evolution of Management and M\u00e0rqueting in the Digital Era&quot; (L&#039;evoluci\u00f3 de la gesti\u00f3 i el m\u00e0rqueting en l&#039;era digital)\" \/>\n<meta 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