{"id":89434,"date":"2020-04-07T21:44:23","date_gmt":"2020-04-07T21:44:23","guid":{"rendered":"https:\/\/raed.academy\/?p=89434"},"modified":"2020-04-09T18:52:40","modified_gmt":"2020-04-09T18:52:40","slug":"lluitant","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/lluitant\/","title":{"rendered":"Lluitant"},"content":{"rendered":"

Pedro Nueno<\/strong><\/em><\/a>
\nTitular de la C\u00e0tedra Fundaci\u00f3 Bertran d’Iniciativa Empresarial de l’Escola de Negocis IESE
\nP<\/em>resident de l’Escola de Negocis Internacional Xina-Europa
\nA<\/em>cad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n

Article publicat a La Vanguardia (5 d’abril de 2020)<\/em><\/p>\n

El male\u00eft coronavirus comen\u00e7a a perdre la seva guerra amb nosaltres per\u00f2 li queden molts als quals pot atacar. Els meus col\u00b7legues m\u00e9s amics americans i africans estan molt preocupats. Quan al desembre del 2019 es van fer els pressupostos per al 2020 es preveia una millora, no molta perqu\u00e8 els experts prefereixen ser poc optimistes i que la realitat sigui millor, que ser molt optimistes i que la realitat sigui pitjor. Per\u00f2 qu\u00e8 ens ha de preocupar m\u00e9s? Sobretot les persones. Les persones s\u00f3n el m\u00e9s important en les empreses i institucions. Els coronavirus s’han menjat una bona part dels beneficis de l’any 2020, en molts casos m\u00e9s que els beneficis previstos i als mercats els costar\u00e0 una mica arrencar. El m\u00e9s f\u00e0cil seria dir: “Si redu\u00efm la plantilla, arribarem abans als resultats positius”. Per\u00f2, podr\u00edem trobar solucions per retenir les persones? He vist a empreses experimentar per retenir les persones: variabilitzar les compensacions, escur\u00e7ar la jornada o torn i reduir en proporci\u00f3, la compensaci\u00f3, per\u00f2 mantenint la plantilla. Tamb\u00e9 he vist una empresa que ha aprofitat el moment per comprar una altra petita amb un producte interessant de qu\u00e8 no treia partit per\u00f2 que integrant-lo, amb la seva xarxa de distribuci\u00f3 internacional, incrementaria les vendes. Potser l’empresa petita no hauria sobreviscut a la crisi, per\u00f2 integrada en l’altra mantindria a tots els seus empleats i fins i tot algun m\u00e9s.<\/p>\n

\"Dr.

Dr. Pedro Nueno<\/p><\/div>\n

Pensem en positiu. Llegeixo articles horribles pronosticant situacions tan dif\u00edcils que algun empresari pensar\u00e0: “Tant de bo em contagi\u00ef fort el coronavirus”. Som un pa\u00eds competitiu. Tenim treballadors, comandaments intermedis, t\u00e8cnics, investigadors, directius, del millor nivell europeu. Podr\u00edem haver fet molt m\u00e9s a nivell internacional. Fem ara una certa sacrifici de posada en marxa amb il\u00b7lusi\u00f3 i entusiasme. Els mercats estaran una mica anestesiats, per\u00f2 amb il\u00b7lusi\u00f3 i entusiasme els podrem despertar agradablement. Espanya t\u00e9 bons amics al m\u00f3n i la Xina, per exemple, s’est\u00e0 portant molt b\u00e9 amb nosaltres. La relaci\u00f3 que la meva escola a Espanya, IESE<\/strong>, t\u00e9 amb la meva escola de la Xina, Ceibs<\/strong>, ha estat un pont excel\u00b7lent. Professors, empleats, empresaris exalumnes de Ceibs, ens han donat milers de m\u00e0scares i vestits sanitaris a Espanya. El professor espanyol Juan Antonio Fern\u00e1ndez<\/strong>, que porta m\u00e9s de 10 anys a la Xina i ara dirigeix \u200b\u200bel programa m\u00e0ster de Ceibs, el professor Zhang Weijiong<\/strong>, vicepresident de l’escola, els meus col\u00b7laboradores Shirley Xiao<\/strong> i Fay Nanyin<\/strong>, tots ells han donat mascaretes a Espanya. Un empresari xin\u00e8s ha donat m\u00e0scares i vestits sanitaris. Em diu que est\u00e0 agra\u00eft a nosaltres en IESE<\/strong>.<\/p>\n

Per\u00f2 no oblidem a companyies com Iberia<\/strong> i els que les lideren (Antonio V\u00e1zquez<\/strong>) en aquests moments tan complicats. Iberia ha portat des de la Xina tones de productes per al servei m\u00e8dic. I qui voldria ser ministre de sanitat ara? Tenim a Salvador Illa<\/strong>, que ha de tenir nits molt curtes i que ha de prendre decisions que despr\u00e9s seran criticades i publicades, sobre temes dels quals no hi ha dades completes, hist\u00f2ria o pr\u00e0ctiques habituals. A m\u00e9s, tot aix\u00f2 costa diners, comprar, transportar, distribuir i, quan parlem de cuidar milions de persones, parlem de molt\u00edssims milions d’euros, que ning\u00fa t\u00e9 guardats enlloc per\u00f2 que alg\u00fa ho haur\u00e0 de prestar.<\/p>\n

Les persones s\u00f3n el m\u00e9s important: empresaris, pol\u00edtics, treballadors. Evitem contagiar. Pocs pa\u00efsos recepten el confinament, per\u00f2 a la Xina, amb disciplina, va funcionar. Practiquem-lo amb sentit com\u00fa encara que a alguna cosa hem de sortir. Formem un bon equip. No som perfectes, per\u00f2 lluitant junts vencerem el coronavirus.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno Titular de la C\u00e0tedra Fundaci\u00f3 Bertran d’Iniciativa Empresarial de l’Escola de Negocis IESE President de l’Escola de Negocis Internacional Xina-Europa Acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED) Article publicat a La Vanguardia (5 d’abril de 2020) El male\u00eft coronavirus comen\u00e7a a perdre la seva guerra amb nosaltres per\u00f2 […]<\/p>\n","protected":false},"author":12,"featured_media":79994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,275],"tags":[],"class_list":["post-89434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-educacio-etica-i-valors","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLluitant - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/lluitant\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lluitant - 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