{"id":87075,"date":"2020-02-13T20:54:00","date_gmt":"2020-02-13T20:54:00","guid":{"rendered":"https:\/\/raed.academy\/?p=87075"},"modified":"2020-02-14T09:56:30","modified_gmt":"2020-02-14T09:56:30","slug":"sostenibilitat-i-digitalitzacio","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/sostenibilitat-i-digitalitzacio\/","title":{"rendered":"El valor de la sostenibilitat"},"content":{"rendered":"
\"Montserrat

Dra. Montserrat Casanovas<\/p><\/div>\n

Montserrat Casanovas<\/strong><\/a>, catedr\u00e0tica d’Economia Financera i Comptabilitat de la Universitat de Barcelona<\/strong><\/a> i acad\u00e8mica de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), considera que la sostenibilitat i la digitalitzaci\u00f3 s\u00f3n les tend\u00e8ncies que marquen i seguiran marcant al llarg dels pr\u00f2xims anys els mercats financers. D’aqu\u00ed que aconselli als professionals del sector especialitzar-se en aquestes mat\u00e8ries, tant per oferir un millor servei als seus clients com per trobar noves oportunitats de negoci. L’acad\u00e8mica fa aquestes reflexions en una entrevista que publica al seu \u00faltim lliurament, corresponent a gener del 2020, “Informatiu de l’economista”<\/strong>, la revista interna del Col\u00b7legi d’Economistes de Catalunya<\/strong><\/a>, que la va triar Col\u00b7legiada de M\u00e8rit de l’any 2019.<\/p>\n

“Les finances sostenibles representen un nou paradigma en el qual tant les inversions com les fonts de finan\u00e7ament han de ser contemplades amb els denominats criteris ESG (Environmental, Social and Governance). Al moment actual, quan la societat en general, les empreses i ciutadans en particular estem adquirint una major consci\u00e8ncia sobre la sostenibilitat i la cura del planeta, els objectius de maximitzar la rendibilitat financera i fiscal (en el cas de les inversions) i minimitzar el cost de capital (en el cas del finan\u00e7ament) no poden ser els \u00fanics objectius”, reflexiona Casanovas. Per a l’estudiosa, ara cal tenir tamb\u00e9 molt en compte els beneficis de treballadors, prove\u00efdors, clients i consumidors que intervenen en qualsevol producte o servei, a m\u00e9s del seu impacte sobre el medi ambient, especialment la petjada de carboni, i les pol\u00edtiques de responsabilitat social de l’empresa.<\/p>\n

Pel que fa a la digitalitzaci\u00f3, per a Casanovas, “estem assistint al llarg d’aquests \u00faltims anys a una disminuci\u00f3 molt important del nombre d’oficines banc\u00e0ries i dels seus treballadors, i tamb\u00e9 cal destacar que la major connectivitat que ens aporta la tecnologia facilita disposar d’una major informaci\u00f3”. En aquest sentit, l’acad\u00e8mica incideix en la innovaci\u00f3 disruptiva que suposen les noves plataformes Fintech i Insurtech, que ofereixen nous serveis i productes financers fent servir la intel\u00b7lig\u00e8ncia artificial i nous recursos com la tecnologia Blockchain o el Big Data. Casanovas insisteix tamb\u00e9 a mantenir i potenciar la formaci\u00f3 financera que ja s’ofereix en molts centres d’ensenyament mitj\u00e0, els serveis d’assessoria que presten molts professionals al petit inversor, potenciar el nombre de dones a la professi\u00f3 mitjan\u00e7ant pol\u00edtiques efectives d’igualtat i de conciliaci\u00f3 familiar i treballar des d’organismes com el Col\u00b7legi d’Economistes en la formaci\u00f3 cont\u00ednua dels seus col\u00b7legiats.<\/p>\n

\"\"A nivell personal, l’acad\u00e8mica de la RAED assegura que els seus reptes de futur passen b\u00e0sicament per seguir aprenent i poder fer recerca, aprofundint en alguns temes i endinsant-se en d’altres. “Actualment focalitzo la investigaci\u00f3 en la valoraci\u00f3 dels actius intangibles, cada vegada m\u00e9s importants en aquest segle XXI, aix\u00ed com en l’estudi de la influ\u00e8ncia de la neuroci\u00e8ncia en la presa de decisions, especialment en els mercats financers. En l’\u00e0mbit m\u00e9s personal, els meus reptes s\u00f3n gaudir m\u00e9s de la meva fam\u00edlia i de les activitats de lleure i de solidaritat”, conclou.<\/p>\n

Montserrat Casanovas va ingressar com acad\u00e8mica de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors el 2017 amb el discurs “El asesoramiento financiero, la figura del asesor financiero y de las EAFI”<\/strong>. Li va respondre en nom de la RAED l’acad\u00e8mic de n\u00famero Jos\u00e9 Maria Gay de Li\u00e9bana<\/strong><\/a>, un dels avaladors del seu reconeixement per part de Col\u00b7legi d’Economistes. \u00c9s autora de nombroses publicacions sobre finances i mercats financers i vocal dels consells editorials de diverses revistes nacionals i internacionals. El Col\u00b7legi la va recon\u00e8ixer per les seves aportacions en mercats financers, valoraci\u00f3 d’empreses, finan\u00e7ament empresarial i la seva destacada tasca docent. Casanovas \u00e9s la presidenta de la Comissi\u00f3 d’Economistes Docents i Investigadors<\/strong> i del F\u00f2rum d’Economistes en Mercats Financers<\/strong> d’aquesta instituci\u00f3, a m\u00e9s de vicepresidenta de la Comissi\u00f3 Financera del Registre d’Economistes Assessors Financers<\/strong> del Consell General d’Economistes d’Espanya<\/strong><\/a> i coordinadora del seu Observatori Financer<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Montserrat Casanovas, catedr\u00e0tica d’Economia Financera i Comptabilitat de la Universitat de Barcelona i acad\u00e8mica de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED), considera que la sostenibilitat i la digitalitzaci\u00f3 s\u00f3n les tend\u00e8ncies que marquen i seguiran marcant al llarg dels pr\u00f2xims anys els mercats financers. D’aqu\u00ed que aconselli als professionals del sector […]<\/p>\n","protected":false},"author":12,"featured_media":86978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-87075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl valor de la sostenibilitat - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Montserrat Casanovas considera que la sostenibilitat i la digitalitzaci\u00f3 s\u00f3n les tend\u00e8ncies que marquen i seguiran marcant al llarg dels pr\u00f2xims anys els mercats financers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/sostenibilitat-i-digitalitzacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de la sostenibilitat - 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