{"id":76526,"date":"2019-07-31T08:13:47","date_gmt":"2019-07-31T08:13:47","guid":{"rendered":"https:\/\/raed.academy\/?p=76526"},"modified":"2019-07-31T17:28:30","modified_gmt":"2019-07-31T17:28:30","slug":"video-resum-de-lingres-de-josep-alet","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/video-resum-de-lingres-de-josep-alet\/","title":{"rendered":"V\u00eddeo-resum de l&#8217;ingr\u00e9s de Josep Alet"},"content":{"rendered":"<p>El canal de YouTube de la <strong>Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED) ja disposa del v\u00eddeo-resum de l&#8217;acte d&#8217;ingr\u00e9s com a acad\u00e8mic corresponent de <a href=\"https:\/\/raed.academy\/ca\/academics\/dr-josep-alet-vilagines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Josep Alet<\/strong><\/a>, precursor del m\u00e0rqueting relacional a Espanya, que es va celebrar el passat 21 de maig al Sal\u00f3 d&#8217;Actes de <a href=\"http:\/\/www.foment.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Foment del Treball Nacional<\/strong><\/a>, seu de l&#8217;Acad\u00e8mia. El recipiendari va llegir el discurs d&#8217;ingr\u00e9s <strong>&#8220;Marketing cu\u00e1ntico, un nuevo paradigma de marketing para dar un salto en la gesti\u00f3n de los clientes&#8221;<\/strong>. Li va respondre en nom de la Reial Corporaci\u00f3 l&#8217;acad\u00e8mic de n\u00famero i vicepresident de la Junta de Govern <a href=\"https:\/\/raed.academy\/ca\/academics\/dr-pedro-claros-blanch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pedro Clar\u00f3s<\/strong><\/a>.<\/p>\n<p>El nou acad\u00e8mic va destacar al seu discurs les inesperades per\u00f2 interessants relacions que tenen \u00e0mbits aparentment tan distants com l&#8217;economia i la f\u00edsica, i en particular dos dels seus \u00e0mbits m\u00e9s concrets: el m\u00e0rqueting i la f\u00edsica de part\u00edcules. &#8220;La mec\u00e0nica qu\u00e0ntica ha estat un referent amb el qual m&#8217;he anat topant des de fa gaireb\u00e9 trenta anys en la construcci\u00f3 de la meva tesi sobre m\u00e0rqueting relacional quan apareixia una refer\u00e8ncia al fet que a les ci\u00e8ncies f\u00edsiques s&#8217;havia desenvolupat un paradigma precursor i paral\u00b7lel al que estava plantejat en m\u00e0rqueting, on les entitats es definien a partir de les relacions entre elles m\u00e9s que per les seves propietats. Aix\u00ed doncs, m&#8217;he decidit a abordar el que ha significat la ci\u00e8ncia qu\u00e0ntica i, especialment, el que pot implicar per al desenvolupament del m\u00e0rqueting al futur&#8221;, va iniciar la seva intervenci\u00f3.<\/p>\n<p>Al seu estudi, Alet testifica que en el camp del m\u00e0rqueting nom\u00e9s \u00e9s factible construir uns models molt simplificats de la realitat per crear aproximacions sobre el seu funcionament i comprensi\u00f3, per\u00f2 amb baixa capacitat predictiva. &#8220;El comportament hum\u00e0 \u00e9s l&#8217;eix clau per analitzar el que passa al mercat i arribar a entendre les persones i els seus actes, per despr\u00e9s predir el futur i gestionar de forma efectiva els recursos empresarials i socials. Aix\u00ed doncs, integrar l&#8217;aven\u00e7 cient\u00edfic obtingut en la mec\u00e0nica qu\u00e0ntica al m\u00f3n del m\u00e0rqueting pot permetre fer un salt substancial en comprensi\u00f3 i efectivitat&#8221;, va afirmar.<\/p>\n<h3>V\u00eddeo resum<\/h3>\n<p><iframe loading=\"lazy\" width=\"1160\" height=\"633\" src=\"https:\/\/www.youtube.com\/embed\/xX6w2I3IsrA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>V\u00eddeo complet<\/h3>\n<p><iframe loading=\"lazy\" width=\"1160\" height=\"633\" src=\"https:\/\/www.youtube.com\/embed\/t_6izX40C64\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El canal de YouTube de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED) ja disposa del v\u00eddeo-resum de l&#8217;acte d&#8217;ingr\u00e9s com a acad\u00e8mic corresponent de Josep Alet, precursor del m\u00e0rqueting relacional a Espanya, que es va celebrar el passat 21 de maig al Sal\u00f3 d&#8217;Actes de Foment del Treball Nacional, seu de l&#8217;Acad\u00e8mia. El recipiendari [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":72117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233],"tags":[475],"class_list":["post-76526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","tag-ingressos-academics","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo-resum de l&#039;ingr\u00e9s de Josep Alet - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/video-resum-de-lingres-de-josep-alet\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00eddeo-resum de l&#039;ingr\u00e9s de Josep Alet - Reial Acad\u00e8mia Europea de Doctors\" \/>\n<meta property=\"og:description\" content=\"El canal de YouTube de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED) ja disposa del v\u00eddeo-resum de l&#8217;acte d&#8217;ingr\u00e9s com a acad\u00e8mic corresponent de Josep Alet, precursor del m\u00e0rqueting relacional a Espanya, que es va celebrar el passat 21 de maig al Sal\u00f3 d&#8217;Actes de Foment del Treball Nacional, seu de l&#8217;Acad\u00e8mia. 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