{"id":74539,"date":"2019-06-24T21:26:41","date_gmt":"2019-06-24T21:26:41","guid":{"rendered":"https:\/\/raed.academy\/?p=74539"},"modified":"2019-06-27T10:50:21","modified_gmt":"2019-06-27T10:50:21","slug":"autoengano-y-empresa-pedro-nueno","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/autoengano-y-empresa-pedro-nueno\/","title":{"rendered":"Autoengany i empresa"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-74436 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/autoenga\u00f1o-y-empresa-libro-Pedro-Nueno.jpg\" alt=\"Autoenga\u00f1o y empresa - libro de Pedro Nueno\" width=\"320\" height=\"504\" data-attachment-id=\"74436\" data-permalink=\"https:\/\/raed.academy\/autoengano-y-empresa-pedro-nueno\/autoengano-y-empresa-libro-pedro-nueno\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/autoenga\u00f1o-y-empresa-libro-Pedro-Nueno.jpg\" data-orig-size=\"400,630\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"autoenga\u00f1o-y-empresa-libro-Pedro-Nueno\" data-image-description=\"\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/autoenga\u00f1o-y-empresa-libro-Pedro-Nueno.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/autoenga\u00f1o-y-empresa-libro-Pedro-Nueno.jpg\" data-lazy-loaded=\"1\" \/>Pedro Nueno<\/strong>, acad\u00e8mic de n\u00famero electe de la <strong>Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), ha fet entrega a la Biblioteca de la Reial Corporaci\u00f3 el seu llibre <strong>&#8220;Autoenga\u00f1o y empresa&#8221;<\/strong>, on aborda el que considera un dels majors problemes de la gesti\u00f3 empresarial actual: la manca d&#8217;informaci\u00f3, de formaci\u00f3 o l&#8217;exc\u00e9s de voluntarisme o el que es pot arribar a denominar com a intu\u00efci\u00f3, una s\u00e8rie de mals massa arrelats que l&#8217;estudi\u00f3s agrupa sota la denominaci\u00f3 comuna d'&#8221;autoengany&#8221;.<\/p>\n<p>&#8220;L&#8217;autoengany, tamb\u00e9 a l&#8217;empresa, \u00e9s el resultat d&#8217;una an\u00e0lisi insuficient de la realitat, de fer plantejaments precipitats o fins i tot de sobrevalorar les nostres pr\u00f2pies capacitats -considera Nueno a la presentaci\u00f3 de l&#8217;obra-. Aquest autoengany \u00e9s f\u00e0cil de detectar pels altres i les seves conseq\u00fc\u00e8ncies s\u00f3n nefastes. El frac\u00e0s i perdre suports s\u00f3n nom\u00e9s dues d&#8217;elles. Encara que aquesta situaci\u00f3 es d\u00f3na en molts aspectes de la vida, \u00e9s en el m\u00f3n de l&#8217;empresa on trobem molts exemples: enganys amb la compet\u00e8ncia, la comptabilitat, l&#8217;estrat\u00e8gia empresarial, els empleats&#8230; En aquesta obra s&#8217;analitzen nombrosos exemples d&#8217;autoengany i s&#8217;explica com acabar amb ells per aconseguir una millor i m\u00e9s efica\u00e7 gesti\u00f3 empresarial&#8221;.<\/p>\n<div id=\"attachment_74445\" style=\"width: 430px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-74445\" class=\"jetpack-lazy-image jetpack-lazy-image--handled wp-image-74445 size-full\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/Pedro-Nueno.jpg\" alt=\"Dr. Pedro Nueno\" width=\"420\" height=\"236\" aria-describedby=\"caption-attachment-74445\" data-attachment-id=\"74445\" data-permalink=\"https:\/\/raed.academy\/autoengano-y-empresa-pedro-nueno\/pedro-nueno\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/Pedro-Nueno.jpg\" data-orig-size=\"420,236\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dr. Pedro Nueno\" data-image-description=\"\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/Pedro-Nueno.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2019\/06\/Pedro-Nueno.jpg\" data-lazy-loaded=\"1\" \/><p id=\"caption-attachment-74445\" class=\"wp-caption-text\">Dr. Pedro Nueno<\/p><\/div>\n<p>Nueno articula l&#8217;obra, una \u00fatil guia per als gestors de qualsevol tipus de societat, en els diferents i habituals \u00e0mbits de l&#8217;autoengany: la visi\u00f3 de l&#8217;empresa, les persones, la compet\u00e8ncia, els comptes, l&#8217;estrat\u00e8gia empresarial, l&#8217;\u00e8tica, el consell i un mateix com a gestor. Per arribar a una conclusi\u00f3 gen\u00e8rica: &#8220;L&#8217;objectiu d&#8217;aquest llibre \u00e9s estimular un reflexi\u00f3 sobre el fet freq\u00fcent en qu\u00e8 moltes persones cauen d&#8217;enganyar o autoenganyar-se. Cada vegada \u00e9s m\u00e9s improbable que puguem enganyar als altres i sabem que la confidencialitat no existeix. Per tant, enganyar o enganyar-nos no ens porta enlloc, perqu\u00e8 al final sempre se sap la veritat i podem acabar molt malament&#8221;, conclou l&#8217;autor en la presentaci\u00f3 de les seves conclusions.<\/p>\n<p>Doctor en Administraci\u00f3 d&#8217;Empreses per la <a href=\"https:\/\/www.harvard.edu\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Universitat de Harvard<\/strong><\/a>, Nueno suma a la seva activitat docent i de recerca la creaci\u00f3 del fons de capital risc <strong>Finaves<\/strong>, que ha impulsat a m\u00e9s de 40 empreses amb m\u00e9s de 3.000 llocs de treball directes. \u00c9s autor d&#8217;una quinzena de llibres sobre gesti\u00f3 empresarial i la seva tasca, tant cient\u00edfica com professional, ha estat reconeguda amb premis d&#8217;institucions de gran prestigi d&#8217;Europa i \u00c0sia, un dels focus d&#8217;inter\u00e8s dels seus estudis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pedro Nueno, acad\u00e8mic de n\u00famero electe de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED), ha fet entrega a la Biblioteca de la Reial Corporaci\u00f3 el seu llibre &#8220;Autoenga\u00f1o y empresa&#8221;, on aborda el que considera un dels majors problemes de la gesti\u00f3 empresarial actual: la manca d&#8217;informaci\u00f3, de formaci\u00f3 o l&#8217;exc\u00e9s de voluntarisme o [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":74440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-74539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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