{"id":45518,"date":"2018-05-15T08:28:45","date_gmt":"2018-05-15T08:28:45","guid":{"rendered":"http:\/\/raed.academy\/?p=45518"},"modified":"2018-05-16T11:06:21","modified_gmt":"2018-05-16T11:06:21","slug":"crisi-reflotament-pime-criteris-actuacio","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/crisi-reflotament-pime-criteris-actuacio\/","title":{"rendered":"Sobreviure al naufragi"},"content":{"rendered":"<h2>L&#8217;acad\u00e8mic Jos\u00e9 Antonio Segarra publica a Harvard Deusto Business Review l&#8217;informe &#8220;Crisis y reflotamiento en la pyme: criterios de actuaci\u00f3n&#8221;<\/h2>\n<div id=\"attachment_45451\" style=\"width: 559px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45451\" class=\"wp-image-45451\" src=\"http:\/\/raed.academy\/wp-content\/uploads\/2018\/05\/Dr-Jose-Antonio-Segarra-Torres.jpg\" alt=\"Dr. Jos\u00e9 Antonio Segarra Torres\" width=\"549\" height=\"367\" \/><p id=\"caption-attachment-45451\" class=\"wp-caption-text\">Dr. Jos\u00e9 Antonio Segarra<\/p><\/div>\n<p><a href=\"http:\/\/raed.academy\/ca\/academics\/dr-jose-antonio-segarra-torres\/\" target=\"_blank\" rel=\"noopener\"><strong>Jos\u00e9 Antonio Segarra<\/strong><\/a>, professor de M\u00e0rqueting de l&#8217;escola de negocis <a href=\"http:\/\/www.iese.edu\" target=\"_blank\" rel=\"noopener\"><strong>IESE<\/strong> <\/a>i acad\u00e8mic de n\u00famero de la <strong>Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), ha publicat en el monogr\u00e0fic especial que la <strong>Harvard Deusto Business Review<\/strong> ha dedicat a les pimes (nombre 276) l&#8217;informe <strong>&#8220;Crisis y reflotamiento en la pyme: criterios de actuaci\u00f3n&#8221;<\/strong>, on ofereix algunes pautes a les empreses per adaptar-se al continu canvi d&#8217;escenari econ\u00f2mic, social i pol\u00edtic en qu\u00e8 es troben immerses com un actor m\u00e9s del seu context i, en \u00faltim extrem, per superar una crisi que si no es recondueix a temps pot portar-les a la seva extinci\u00f3.<\/p>\n<p>Per a Segarra, el primer postulat de l&#8217;empresa \u00e9s la seva competitivitat. &#8220;Nom\u00e9s es desenvolupen habilitats per competir quan es competeix. Per\u00f2 la competitivitat \u00e9s un fenomen relatiu, espec\u00edfic i en constant evoluci\u00f3, i cal mesurar-la constantment en cada subsector. El decisiu \u00e9s sempre el diferencial amb relaci\u00f3 als nostres competidors directes&#8221;, adverteix. I la clau per competir est\u00e0 en una gesti\u00f3 responsable, formada, informada i conscient de la situaci\u00f3 del seu negoci, el seu sector i l&#8217;economia en general. &#8220;Dirigir amb criteri implica fer surf a la cresta del cicle i, sobretot, sobreviure a la fossa, i aix\u00f2 suposa gestionar sempre anticipant i amb la mirada posada en la seg\u00fcent fase del cicle. Anticipar i governar, no ser governat per les circumst\u00e0ncies&#8221;, assenyala.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-45438\" src=\"http:\/\/raed.academy\/wp-content\/uploads\/2018\/05\/crisis-y-reflotamiento-pymes-segarra.jpg\" alt=\"\" width=\"360\" height=\"290\" \/>L&#8217;acad\u00e8mic ofereix dos principis generals del bon govern de qualsevol pime fonamentats en el seny: &#8220;El primer consisteix a fer servir dades rigoroses i realistes, evitant els comptes amb escuma i els artificis comptables i, al mateix temps, contrastar permanentment i amb exig\u00e8ncia l&#8217;aparici\u00f3 dels riscos i les vies d&#8217;aigua que s&#8217;obren per sota de la l\u00ednia de flotaci\u00f3. El segon, fer compatible l&#8217;atreviment en el negoci amb la prud\u00e8ncia financera&#8221;.<\/p>\n<p>Finalment, Segarra adverteix sobre prendre a temps les mesures adequades per superar una crisi, at\u00e8s que a dia d&#8217;avui un 90% de les societats que van a concurs acaben en liquidaci\u00f3. &#8220;Les empreses en crisi requereixen un replantejament radical del seu negoci i dels seus costos. La praxi recomana actuar amb molta rapidesa en la contenci\u00f3 de les p\u00e8rdues i en la destrucci\u00f3 de caixa, amb obsessi\u00f3 per la recuperaci\u00f3 del marge i la generaci\u00f3 de liquiditat. Cal comen\u00e7ar per posar ordre i eliminar totes aquelles activitats on es destrueix caixa o marge. Per a aix\u00f2, el primer \u00e9s redefinir el nou \u00e0mbit del negoci i centrar-se en el seg\u00fcent dec\u00e0leg d&#8217;\u00e0mbits de millora&#8221;, aconsella.<\/p>\n<h3><a href=\"https:\/\/www.harvard-deusto.com\/crisis-y-reflotamiento-en-la-pyme-criterios-de-actuacion\" target=\"_blank\" rel=\"noopener\">Veure article del Dr. Segarra<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;acad\u00e8mic Jos\u00e9 Antonio Segarra publica a Harvard Deusto Business Review l&#8217;informe &#8220;Crisis y reflotamiento en la pyme: criterios de actuaci\u00f3n&#8221; Jos\u00e9 Antonio Segarra, professor de M\u00e0rqueting de l&#8217;escola de negocis IESE i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED), ha publicat en el monogr\u00e0fic especial que la Harvard Deusto Business [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":45437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-45518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academics-a-la-societat","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crisi i reflotament de la pime: criteris d&#039;actuaci\u00f3 | Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Jos\u00e9 Antonio Segarra ha publicat un informe sobre crisi i reflotament de la pime, i criteris d&#039;actuaci\u00f3, on ofereix algunes pautes a les empreses per adaptar-se al continu canvi 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