{"id":35477,"date":"2017-09-29T08:55:36","date_gmt":"2017-09-29T08:55:36","guid":{"rendered":"http:\/\/raed.academy\/?p=35477"},"modified":"2017-10-10T15:07:45","modified_gmt":"2017-10-10T15:07:45","slug":"la-guia-del-bon-mecenes","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/la-guia-del-bon-mecenes\/","title":{"rendered":"La guia del bon mecenes"},"content":{"rendered":"

\"portadaRosmarie Cammany<\/strong><\/a>, acad\u00e8mica de n\u00famero i adjunta a la Presid\u00e8ncia de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), ha donat a la Biblioteca de la instituci\u00f3 l’obra “Gu\u00eda pr\u00e1ctica del mecenazgo, el patrocinio y la esponsorizaci\u00f3n empresarial en Espa\u00f1a”<\/strong>, coordinada per Francesc Xavier Altarriba<\/strong> i en la qual l’acad\u00e8mica ha participat de forma activa. El llibre t\u00e9 com a objectiu apropar al m\u00e0xim empreses i projectes de mecenatge oferint una proposta metodol\u00f2gica per a la gesti\u00f3, planificaci\u00f3 i avaluaci\u00f3 de les activitats de mecenatge, patrocini i esponsoritzaci\u00f3. Aix\u00ed mateix, ofereix els principals textos legals en la mat\u00e8ria, la seva fiscalitat i t\u00e8cniques de l’anomenat m\u00e0rqueting social.<\/p>\n

“L’empresa actual, a partir de la seva ess\u00e8ncia social, econ\u00f2mica i jur\u00eddica posseeix l’entitat i identitat necess\u00e0ries per transcendir-se a si mateixa i retrobar-se en una millor percepci\u00f3 col\u00b7lectiva a trav\u00e9s de la seva activitat de mecenatge”, s’assegura en la introducci\u00f3 de la guia. El llibre conclou amb una s\u00edntesi dels resultats de la investigaci\u00f3 sociol\u00f2gica quantitativa i qualitativa realitzada sobre la mat\u00e8ria a Espanya.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rosmarie Cammany, acad\u00e8mica de n\u00famero i adjunta a la Presid\u00e8ncia de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED), ha donat a la Biblioteca de la instituci\u00f3 l’obra “Gu\u00eda pr\u00e1ctica del mecenazgo, el patrocinio y la esponsorizaci\u00f3n empresarial en Espa\u00f1a”, coordinada per Francesc Xavier Altarriba i en la qual l’acad\u00e8mica ha participat de forma activa. […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72],"tags":[],"class_list":["post-35477","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa guia del bon mecenes - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Rosmarie Cammany, ha donat a la Biblioteca de la instituci\u00f3 l'obra "Gu\u00eda pr\u00e1ctica del mecenazgo, el patrocinio y la esponsorizaci\u00f3n empresarial en Espa\u00f1a"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/la-guia-del-bon-mecenes\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La guia del bon mecenes - 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