{"id":186811,"date":"2026-06-22T09:48:59","date_gmt":"2026-06-22T09:48:59","guid":{"rendered":"https:\/\/raed.academy\/?p=186811"},"modified":"2026-06-22T09:48:59","modified_gmt":"2026-06-22T09:48:59","slug":"liderar-amb-anima-en-temps-dincertesa","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/liderar-amb-anima-en-temps-dincertesa\/","title":{"rendered":"Liderar amb \u00e0nima en temps d’incertesa"},"content":{"rendered":"
\"Ignacio

Dr. Ignacio Bonasa, durant la seva intervenci\u00f3 a la X Trobada Acad\u00e8mica Internacional de la RAED<\/p><\/div>\n

Ignacio Bonasa<\/strong><\/em><\/a>, president i fundador de la firma\u00a0Liderarte\u00a0Talent Management<\/strong>\u00a0i acad\u00e8mic corresponent de la Reial Acad\u00e8mia Europea de\u00a0Doctors<\/strong> (RAED), advoca per un nou model de lideratge empresarial i pol\u00edtic a fi de construir organitzacions i societats m\u00e9s sostenibles, cohesionades i humanes a la pon\u00e8ncia “Liderar amb \u00e0nima en temps d’incertesa: el lideratge com a repte vital per a una nova era”<\/strong>, que va presentar durant la X Trobada Acad\u00e8mica Internacional<\/strong> que la Reial Corporaci\u00f3 va celebrar entre els passats 15 i 20 de mar\u00e7 a diverses ciutats alemanyes sota el t\u00edtol gen\u00e8ric “El Rin com a corrent del coneixement: di\u00e0legs transfronterers”<\/strong>. Per a l’expert, en un m\u00f3n marcat per la fragilitat institucional, la polaritzaci\u00f3, l’acceleraci\u00f3 tecnol\u00f2gica i la fatiga emocional col\u00b7lectiva, el lideratge tradicional centrat en resultats, control i efici\u00e8ncia ha mostrat els seus l\u00edmits.<\/p>\n

Bonasa va afirmar en la seva intervenci\u00f3 que el lideratge ja no pot reduir-se a una funci\u00f3 t\u00e8cnica o estrat\u00e8gica: s’ha convertit en un repte vital que exigeix sostenir vides, reconstruir confian\u00e7a i generar sentit. Davant equips esgotats, talent desconnectat i organitzacions que funcionen sense inspirar s’imposa un model de lideratge amb \u00e0nima. No com un concepte espiritual dif\u00fas, sin\u00f3 com una coher\u00e8ncia profunda entre prop\u00f2sit, conducta, valors i responsabilitat \u00e8tica. Aquest enfocament integra compet\u00e8ncia i humanitat, resultats i cura, estrat\u00e8gia i compassi\u00f3. Segons l’autor, l’\u00e0nima del lideratge resideix en el nucli de coher\u00e8ncia entre el que es pensa, se sent, es decideix i es fa. Es tracta de liderar reconeixent les persones com subjectes complets, amb hist\u00f2ria, vulnerabilitat i aspiracions, i no com a simples recursos.<\/p>\n

L’acad\u00e8mic va exposar les dimensions clau d’aquest lideratge amb \u00e0nima: autoconeixement i autogovern per gestionar els mateixos l\u00edmits i biaixos per decidir amb lucidesa; coher\u00e8ncia \u00e8tica i exemplaritat per alinear discurs i pr\u00e0ctica, reconeixent errors; cura i benestar perqu\u00e8 les persones es desenvolupin sense deteriorar-se; escolta profunda i di\u00e0leg per fomentar confian\u00e7a en entorns polaritzats; inspiraci\u00f3 i sentit compartit per connectar el treball quotidiani amb un prop\u00f2sit major, i responsabilitat social i visi\u00f3 sist\u00e8mica per considerar l\u2019impacte m\u00e9s enll\u00e0 de l’organitzaci\u00f3. Bonasa va argumentar que aquest tipus de lideratge genera cultures organitzacionals m\u00e9s saludables, augmenta la seguretat psicol\u00f2gica, redueix l’embafament professional i enforteix la cohesi\u00f3. El seu impacte transcendeix el terreny empresarial, ja que influeix en la societat en modelar formes de conviv\u00e8ncia, equitat i responsabilitat intergeneracional.<\/p>\n

\"\"L’autor va emmarcar aquest model en el que va definir com una nova era sense referents s\u00f2lids, on la desconfian\u00e7a, la incertesa i la immediatesa tecnol\u00f2gica erosionen la legitimitat dels l\u00edders. Davant d’aix\u00f2, va considerar, els reptes del segle XXI han de sostenir la tensi\u00f3 entre efic\u00e0cia i humanitat, gestionar la diversitat, assumir la responsabilitat emocional i mantenir la coher\u00e8ncia en un m\u00f3n d’exposici\u00f3 constant. A les seves conclusions, l’acad\u00e8mic va emfatitzar que les societats que aspirin a afrontar els grans desafiaments contemporanis necessitaran l\u00edders conscients que reconcili\u00efn poder i consci\u00e8ncia. No es tracta de figures heroiques, sin\u00f3 de referents d’humanitat que exerceixin la responsabilitat amb profunditat i humilitat.<\/p>\n

Expert en formaci\u00f3, motivaci\u00f3 i desenvolupament de talent, Bonasa atresora una \u00e0mplia experi\u00e8ncia com a gestor empresarial i l\u00edder d’equips humans. Ha estat president de BBVA Dinero Express<\/strong>, conseller delegat de BBVA Portugal<\/strong>, director territorial de BBVA<\/strong> a Barcelona i Ast\u00faries i Cant\u00e0bria, director territorial d’Argentaria<\/strong> a Castella i Lle\u00f3 i Ast\u00faries i Can\u00e0ries, director regional del Banc Exterior d’Espanya<\/strong>, president de Grup TEOT<\/strong>, director general de Caja Rural <\/strong>d’Arag\u00f3, director associat del Grup Act\u00faa<\/strong> i president i fundador de diverses empreses immobili\u00e0ries. MBA per Icade<\/strong> i PDG per IESE<\/strong>, ha estat reconegut amb prestigiosos guardons com el Premi d’Assaig Jur\u00eddic i d’Investigaci\u00f3 des de les Aules<\/strong> i el Premi a la Millor Idea de l’Any BEX<\/strong>. Bonasa\u00a0va ingressar en la Reial Acad\u00e8mia el passat 14 de gener amb el discurs “Organitzacions\u00a0amb \u00e0nima: el nou paradigma del lideratge humanista al segle XXI”<\/strong><\/a>, en el qual va proposar un gir radical en la manera de concebre el lideratge i la gesti\u00f3 empresarial amb els equips humans com protagonistes, reempla\u00e7ant al compte de resultats com a focus de l’estrat\u00e8gia corporativa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ignacio Bonasa advoca per un nou model de lideratge empresarial i pol\u00edtic per tal de construir organitzacions i societats m\u00e9s sostenibles, cohesionades i humanes, a la pon\u00e8ncia “Liderar con alma en tiempos de incertidumbre: el liderazgo como reto vital para una nueva era”<\/p>\n","protected":false},"author":12,"featured_media":186822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[469,350,233,492],"tags":[],"class_list":["post-186811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actes-internacionals","category-ciencies-politiques","category-economiques-i-empresarials","category-trobades-cientifiques-i-congressos","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLiderar amb \u00e0nima en temps d'incertesa - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Un nou model de lideratge empresarial i pol\u00edtic per construir organitzacions i societats m\u00e9s sostenibles, cohesionades i humanes: el lideratge amb \u00e0nima\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/liderar-amb-anima-en-temps-dincertesa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liderar amb \u00e0nima en temps d'incertesa - 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