{"id":186261,"date":"2026-06-08T10:16:28","date_gmt":"2026-06-08T10:16:28","guid":{"rendered":"https:\/\/raed.academy\/?p=186261"},"modified":"2026-06-08T10:16:28","modified_gmt":"2026-06-08T10:16:28","slug":"lafrica-un-bon-soci","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/lafrica-un-bon-soci\/","title":{"rendered":"L’\u00c0frica, un bon soci"},"content":{"rendered":"
\"Jaume

Dr. Jaume Llopis<\/p><\/div>\n

Jaume Llopis<\/strong><\/em><\/a>, professor em\u00e8rit d’IESE Business School<\/strong> i acad\u00e8mic de n\u00famero i vicepresident de la Junta de Govern<\/strong> de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), comparteix amb la comunitat acad\u00e8mica l’article “\u00c0frica, el continent de les oportunitats infinites”<\/strong>, en el qual insta a emprenedors i inversors a explorar les oportunitats de negoci que ofereix el continent afric\u00e0 des d’un pla de cooperaci\u00f3 i confian\u00e7a en els empresaris locals per crear aliances de confian\u00e7a i models d’\u00e8xit. El vicepresident de la RAED, d’altra banda, presentar\u00e0 el pr\u00f2xim 30 de juny una nova sessi\u00f3 de la Penya Catalunya Debats<\/strong> que se celebrar\u00e0 a la seu del C\u00edrculo Ecuestre<\/strong>, a Barcelona, sota el t\u00edtol “La segona revoluci\u00f3 digital”<\/strong>. El ponent ser\u00e0 l’acad\u00e8mic d’honor Antoni Garrell<\/strong><\/em><\/a>, president d’HM Hospitales<\/strong> i autor de l’obra “La segona revoluci\u00f3 digital: una nova era per a la humanitat”<\/strong>.<\/p>\n

Llopis ha desenvolupat una llarga i exitosa traject\u00f2ria al m\u00f3n de la gesti\u00f3 empresarial en empreses com ara Moulinex<\/strong>, Nestl\u00e9<\/strong>, La Uni\u00f3n y el F\u00e9nix Espa\u00f1ol<\/strong> i Borges International Group<\/strong>. De la seva vasta traject\u00f2ria acad\u00e8mica, al seu magisteri en IESE se sumen els seus cursos com a professor convidat a les escoles de negocis IPADE<\/strong> (M\u00e8xic), AESE<\/strong> (Portugal), IDE<\/strong> (Equador), INCAE<\/strong> (Nicaragua), IEEM<\/strong> (Uruguai), MDE<\/strong> (Costa d’Ivori), l’Institut San Telmo<\/strong> de Sevilla, i EADA<\/strong>, a Barcelona. \u00c9s autor de llibres de refer\u00e8ncia a l’\u00e0mbit de la gesti\u00f3 empresarial.<\/p>\n

\u00c0frica, el continent de les oportunitats infinites<\/h2>\n

\"\"<\/p>\n

L’\u00c0frica \u00e9s avui un dels continents m\u00e9s din\u00e0mics i prometedors del m\u00f3n. Amb una poblaci\u00f3 jove, una r\u00e0pida urbanitzaci\u00f3 i un creixement econ\u00f2mic sostingut a diverses regions, l’\u00c0frica ofereix considerables oportunitats en sectors tan variats com la tecnologia, l’agricultura, el mobiliari, l’energia o les infraestructures.<\/p>\n

Tot i aix\u00f2, aquestes oportunitats no s’han d’abordar amb una l\u00f2gica d’explotaci\u00f3 o benefici a curt termini. La hist\u00f2ria ha demostrat que els models extractius se centren \u00fanicament en els recursos generen desequilibris duradors i perjudiquen tant les persones com l’estabilitat de les inversions.<\/p>\n

Tenir \u00e8xit a l’\u00c0frica significa, abans que res, comprendre i respectar les cultures locals, els estils de vida i les din\u00e0miques socials de cada pa\u00eds i regi\u00f3.<\/p>\n

Adaptar-se a l’entorn local no \u00e9s una limitaci\u00f3, sin\u00f3 una condici\u00f3 essencial per a l’\u00e8xit. Aix\u00f2 significa escoltar, construir amb actors locals i integrar el coneixement tradicional als models de negoci. Les empreses exitoses s\u00f3n aquelles que creguin valor compartit, generant tant un impacte econ\u00f2mic positiu com a social.<\/p>\n

Des d’aquesta perspectiva, l’enfocament “win-win” es torna central: no es tracta nom\u00e9s d’invertir, sin\u00f3 de contribuir al desenvolupament sostenible, la creaci\u00f3 de llocs de treball locals i l’empoderament de les comunitats.<\/p>\n

L’\u00c0frica no \u00e9s simplement un mercat que cal conquerir, sin\u00f3 un soci amb qui construir un futur com\u00fa, basat en el respecte, la col\u00b7laboraci\u00f3 i la confian\u00e7a m\u00fatua.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jaume Llopis insta emprenedors i inversors a explorar les oportunitats de negoci que ofereix \u00c0frica des d’un pla de cooperaci\u00f3 i confian\u00e7a als empresaris locals, per crear aliances de confian\u00e7a i models d’\u00e8xit, a l’article “\u00c0frica, el continent de les oportunitats infinites”<\/p>\n","protected":false},"author":12,"featured_media":124443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233,492],"tags":[],"class_list":["post-186261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","category-trobades-cientifiques-i-congressos","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nL'\u00c0frica, un bon soci - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Jaume Llopis insta emprenedors i inversors a explorar les oportunitats de negoci que ofereix \u00c0frica des d'un pla de cooperaci\u00f3 i confian\u00e7a als empresaris locals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/lafrica-un-bon-soci\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'\u00c0frica, un bon soci - 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