{"id":183947,"date":"2026-04-23T15:39:54","date_gmt":"2026-04-23T15:39:54","guid":{"rendered":"https:\/\/raed.academy\/?p=183947"},"modified":"2026-04-23T15:39:54","modified_gmt":"2026-04-23T15:39:54","slug":"rosalia-i-la-innovacio-empresarial","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/rosalia-i-la-innovacio-empresarial\/","title":{"rendered":"Rosal\u00eda i la innovaci\u00f3 empresarial"},"content":{"rendered":"
\"Jaume

Dr. Jaume Llopis<\/p><\/div>\n

Jaume Llopis<\/span><\/strong><\/em><\/a>, professor em\u00e8rit d’IESE<\/span>\u00a0Business\u00a0School<\/span><\/strong> i acad\u00e8mic de n\u00famero i vicepresident de la Junta de Govern<\/span>\u00a0<\/strong>de la Reial Acad\u00e8mia Europea de\u00a0Doctors<\/span><\/strong>\u00a0(RAED<\/span>), comparteix amb la comunitat acad\u00e8mica l’article “Rosal\u00eda<\/span>\u00a0i la innovaci\u00f3 empresarial”<\/strong>, en el qual trasllada la capacitat de la cantant catalana d’arrossegar multituds i triomfar al mercat musical global amb una proposta original i trencadora al m\u00f3n dels negocis. Llopis ha desenvolupat una llarga i exitosa traject\u00f2ria al m\u00f3n de la gesti\u00f3 empresarial en empreses com Moulinex<\/strong>, Nestl\u00e9<\/strong>, La Uni\u00f3n y el F\u00e9nix Espa\u00f1ol<\/strong> i Borges International Group<\/strong>. De la seva vasta traject\u00f2ria acad\u00e8mica, al seu magisteri a IESE se sumen els seus cursos com a professor convidat a les escoles de negocis IPADE<\/strong> (M\u00e8xic), AESE<\/strong> (Portugal), IDE<\/strong> (Equador), INCAE<\/strong> (Nicaragua), IEEM<\/strong> (Uruguai), MDE<\/strong> (Costa d’Ivori), l’Institut San Telmo<\/strong> de Sevilla, i EADA<\/strong>, a Barcelona. \u00c9s autor de llibres de refer\u00e8ncia a l’\u00e0mbit de la gesti\u00f3 empresarial.<\/p>\n

Rosal\u00eda i la innovaci\u00f3 empresarial<\/h2>\n
\"Rosal\u00eda\"

Rosal\u00eda<\/p><\/div>\n

Rosal\u00eda i els seus concerts s\u00f3n una gran suma d’actituds, virtuts, defectes i innovaci\u00f3, que s\u00f3n aplicables al m\u00f3n de l’empresa. El que fa Rosal\u00eda \u00e9s una proposta integral de marca, execuci\u00f3 i experi\u00e8ncia.<\/p>\n

    \n
  1. Visi\u00f3 clara i identitat forta.
    \nRosal\u00eda t\u00e9 un estil definit, una estrat\u00e8gia clara. En empresa defineix qui ets i qui no ets. Construeix una marca coherent (producte, comunicaci\u00f3, cultura). \u00c9s una estrat\u00e8gia de diferenciaci\u00f3.<\/li>\n
  2. Innovaci\u00f3 constant i sense por del risc.
    \nCada projecte seu supera expectatives. A l’empresa, innovar no \u00e9s nom\u00e9s millorar, \u00e9s atrevir-se a canviar regles.<\/li>\n
  3. Experi\u00e8ncia total, no nom\u00e9s producte.
    \nEls seus concerts combinen m\u00fasica, est\u00e8tica, narrativa, coreografia… A l’empresa d’aix\u00f2 se’n diu crear una experi\u00e8ncia.<\/li>\n
  4. Energia i execuci\u00f3 impecable.
    \nEl nivell de detall als seus xous \u00e9s alt\u00edssim. A l’empresa, les idees no valen res sense execuci\u00f3, sense implantaci\u00f3 de l’estrat\u00e8gia. Aix\u00f2 \u00e9s cultura d’excel\u00b7l\u00e8ncia.<\/li>\n
  5. Narrativa i\u00a0Story Telling.
    \nCada etapa de Rosal\u00eda t\u00e9 un concepte (no s\u00f3n can\u00e7ons soltes). A l’empresa, \u00e9s fonamental explicar una hist\u00f2ria: per qu\u00e8 existeix la teva empresa?, qu\u00e8 representa? Les marques que deixen empremta tenen relat, no s\u00f3n nom\u00e9s un cat\u00e0leg.<\/li>\n
  6. Autenticitat.
    \nRosal\u00eda genera fans fidels. A l’empresa, millor tenir menys clients fidels que molts d’indiferents.<\/li>\n
  7. Connexi\u00f3 emocional amb el p\u00fablic.
    \nEls seus concerts generen comunitat, no nom\u00e9s espectadors ocasionals. A l’empresa, crear relaci\u00f3, no nom\u00e9s transacci\u00f3, \u00e9s clau. Cal escoltar el client i fer-ho part\u00edcip.<\/li>\n
  8. Gesti\u00f3 de defectes i cr\u00edtiques.
    \nRosal\u00eda ha estat criticada\u2026 i aix\u00ed i tot, creix. A l’empresa, les cr\u00edtiques s\u00f3n inevitables i l’important \u00e9s aprendre, ajustar, no perdre identitat.<\/li>\n
  9. Multidisciplinariedad.
    \nBarreja m\u00fasica, moda, cultura digital, est\u00e8tica visual… A l’empresa tamb\u00e9 cal trencar n\u00ednxols, integrar: m\u00e0rqueting + producte + disseny + tecnologia.<\/li>\n<\/ol>\n

    Com a conclusi\u00f3,\u00a0Rosal\u00eda, en clau empresa, seria:<\/p>\n

      \n
    • Marca forta.<\/li>\n
    • Innovaci\u00f3 valenta.<\/li>\n
    • Execuci\u00f3 obsessiva.<\/li>\n
    • Experi\u00e8ncia completa.<\/li>\n
    • Story Telling potent.<\/li>\n
    • Autenticitat radical<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Jaume Llopis trasllada la capacitat de la cantant catalana d’arrossegar multituds i triomfar al mercat musical global amb una proposta original i trencadora al m\u00f3n dels negocis<\/p>\n","protected":false},"author":12,"featured_media":183854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[229,233,410],"tags":[],"class_list":["post-183947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-economiques-i-empresarials","category-musica-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nRosal\u00eda i la innovaci\u00f3 empresarial - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Jaume Llopis trasllada la capacitat de la cantant catalana d'arrossegar multituds i triomfar al mercat musical global amb una proposta original i trencadora al m\u00f3n dels negocis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/rosalia-i-la-innovacio-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rosal\u00eda i la innovaci\u00f3 empresarial - 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