{"id":181603,"date":"2026-03-06T09:16:40","date_gmt":"2026-03-06T09:16:40","guid":{"rendered":"https:\/\/raed.academy\/?p=181603"},"modified":"2026-03-06T09:18:04","modified_gmt":"2026-03-06T09:18:04","slug":"per-un-lideratge-humanista","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/per-un-lideratge-humanista\/","title":{"rendered":"Per un lideratge humanista"},"content":{"rendered":"

\"\"<\/p>\n

Isidre Fain\u00e9<\/strong><\/em><\/a>, president de la\u00a0Fundaci\u00f3\u00a0Banc\u00e0ria\u00a0La Caixa<\/strong>, de CriteriaCaixa<\/strong>, de la\u00a0Confederaci\u00f3 Espanyola de Caixes d’Estalvis<\/strong> i de l’Institut Mundial de Caixes d’Estalvis i Bancs Minoristes<\/strong>, vicepresident de la Reial Acad\u00e8mia de Ci\u00e8ncies Econ\u00f2miques i Financeres<\/strong> i acad\u00e8mic em\u00e8rit de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), apel\u00b7la a un nou model de gesti\u00f3 empresarial a l’article “Por un liderazgo humanista”<\/strong>, que va publicar al suplement econ\u00f2mic “Diners”<\/strong>, del diari “La Vanguardia”<\/strong>, el passat 22 de febrer. Per a aquest reconegut gestor i filantrop, l’actual context social exigeix un lideratge renovat i comprom\u00e8s amb les persones, que superi enfocaments exclusivament t\u00e8cnics o instrumentalistes i posi al centre el valor intr\u00ednsec de l’\u00e9sser hum\u00e0. Segons Fain\u00e9, el l\u00edder contemporani ja no ha de limitar-se a maximitzar resultats o efici\u00e8ncia, sin\u00f3 que ha d’incorporar a la seva gesti\u00f3 exemplaritat, comprom\u00eds social i una clara orientaci\u00f3 humanista.<\/p>\n

\"Isidro

Dr. Isidro Fain\u00e9 \u2013 Press Cambrabcn<\/a>, CC BY-SA 2.0<\/a>, via Wikimedia Commons<\/p><\/div>\n

“Els que dirigim organitzacions hem de moure’ns entre els riscos i les incerteses, sense perdre de vista les oportunitats, per anticipar-nos als canvis del mercat sense renunciar a la confian\u00e7a en les nostres capacitats. En aquest context, directius i empresaris hem de tenir la responsabilitat de marcar un lideratge conscient, comprom\u00e8s i hum\u00e0. Avui s’espera dels l\u00edders empresarials no nom\u00e9s efici\u00e8ncia, sin\u00f3 exemplaritat i comprom\u00eds social. La legitimitat del lideratge empresarial es construeix cada vegada m\u00e9s des d’aquesta utilitat social, des de la seva capacitat de generar no nom\u00e9s beneficis econ\u00f2mics, sin\u00f3 tamb\u00e9 benestar col\u00b7lectiu. Aquest paper de l’empresari i del directiu requereix el suport de les pol\u00edtiques p\u00fabliques. Som agents de canvi que arrisquem, innovem i creem ocupaci\u00f3 digna, pilar del benestar de les persones”, exposa Fain\u00e9 a la seva argumentaci\u00f3.<\/p>\n

“El l\u00edder emocionalment intel\u00b7ligent actua amb consci\u00e8ncia, sensibilitat i visi\u00f3 de llarg termini. Liderar no \u00e9s imposar, sin\u00f3 proposar; no \u00e9s manar, sin\u00f3 escoltar, conv\u00e8ncer i servir. Liderar en positiu \u00e9s obrir el cor, conrear bons h\u00e0bits i guiar l’equip. El lideratge no \u00e9s posici\u00f3 de domini, sin\u00f3 de servei. Es lidera amb l’exemple. El coratge, l’inconformisme i l’ambici\u00f3 ben entesa han de n\u00e9ixer del nostre interior. El rigor directiu culmina en decisions que combinen intel\u00b7lig\u00e8ncia i intu\u00efci\u00f3, realisme i imaginaci\u00f3, serenitat i determinaci\u00f3. Implica con\u00e8ixer-se a un mateix, assumir les limitacions pr\u00f2pies i les de l’entorn, mantenir sempre els peus a terra”, afegeix.<\/p>\n

L’acad\u00e8mic cita els fen\u00f2mens que marquen l’inici d’un nou cicle que s’ha de traslladar a la gesti\u00f3: la consolidaci\u00f3 de la integraci\u00f3 europea, l’augment de les desigualtats socials, la polaritzaci\u00f3 pol\u00edtica, la persist\u00e8ncia de conflictes geopol\u00edtics, l’aven\u00e7 del canvi clim\u00e0tic, les transformacions demogr\u00e0fiques i l’impacte accelerat de la revoluci\u00f3 tecnol\u00f2gica. Aquestes forces, considera, no nom\u00e9s estan redefinint l’ordre internacional, sin\u00f3 tamb\u00e9 la manera en qu\u00e8 es gestionen les organitzacions i les economies. S’hi sumen uns aven\u00e7os tecnol\u00f2gics marcats pel predomini creixent de la intel\u00b7lig\u00e8ncia artificial, amb el risc de relegar com a protagonista de l’economia i la societat a l’\u00e9sser hum\u00e0 i al seu benestar. “El futur de les nostres empreses, i la prosperitat de la societat, no ho determinaran \u00fanicament les m\u00e0quines, els mercats o les regulacions. Dependr\u00e0 de la nostra capacitat humana per pensar i obrar amb sentit, amb saviesa, amb prop\u00f2sit. En definitiva, de la nostra voluntat de liderar posant una mica m\u00e9s que estrat\u00e8gia i t\u00e8cnica: posant l’\u00e0nima”, conclou.<\/p>\n

Llegiu l’article<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

L’actual context social exigeix \u200b\u200bun lideratge renovat i comprom\u00e8s amb les persones, que superi enfocaments exclusivament t\u00e8cnics o instrumentalistes i posi al centre el valor intr\u00ednsec de l’\u00e9sser hum\u00e0. En aquest context, Isidre Fain\u00e9 apel\u00b7la a un nou model de gesti\u00f3 empresarial a l’article “Por un liderazgo humanista”<\/p>\n","protected":false},"author":12,"featured_media":181524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233,496],"tags":[],"class_list":["post-181603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","category-educacio-etica-i-valors-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nPer un lideratge humanista - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Isidre Fain\u00e9 apel\u00b7la a un nou model de gesti\u00f3 empresarial a l'article "Per un lideratge humanista"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/per-un-lideratge-humanista\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per un lideratge humanista - 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