{"id":180507,"date":"2026-02-13T13:24:20","date_gmt":"2026-02-13T13:24:20","guid":{"rendered":"https:\/\/raed.academy\/?p=180507"},"modified":"2026-02-13T13:24:20","modified_gmt":"2026-02-13T13:24:20","slug":"david-lopez-investigador-a-la-universitat-de-boston_","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/david-lopez-investigador-a-la-universitat-de-boston_\/","title":{"rendered":"David L\u00f3pez, investigador a la Universitat de Boston"},"content":{"rendered":"
\"Universidad

Universidad de Boston, por Daderot<\/a>, CC0, via Wikimedia Commons<\/p><\/div>\n

David L\u00f3pez<\/strong><\/em><\/a>, deg\u00e0 del programa\u00a0Full-Time\u00a0MBA<\/strong> de l’escola de negocis Esade<\/strong> i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), ha estat nomenat investigador visitant de la Universitat de Boston<\/strong> en reconeixement a la seva tasca cient\u00edfica en m\u00e0rqueting digital, comer\u00e7 electr\u00f2nic, estrat\u00e8gia i transformaci\u00f3 digital a l’empresa. L’expert va participar el curs passat als programes de “Lideratge resilient i lideratge i gesti\u00f3 empresarial”<\/strong> de la Universitat de Harvard<\/strong> i “Desbloquejar la transformaci\u00f3 creativa durant el canvi impulsat per la IA, estrat\u00e8gia empresarial”<\/strong>, de l’Escola de Negocis de l’Institut Tecnol\u00f2gic de Massachusetts<\/strong> (MIT).<\/p>\n

\"David

Dr. David L\u00f3pez<\/p><\/div>\n

La seva formaci\u00f3 i experi\u00e8ncia t\u00e8cnica i d’empresa l’han portat a participar activament en diversos estudis i iniciatives multidisciplin\u00e0ries, abordant amb \u00e8xit la intersecci\u00f3 entre tecnologia, estrat\u00e8gia empresarial, innovaci\u00f3 i gesti\u00f3 de projectes. “Aquesta col\u00b7laboraci\u00f3 cont\u00ednua \u00e9s una font tant de creixement professional com personal, i una gran oportunitat per enfortir el pont entre dues institucions l\u00edders en educaci\u00f3 empresarial. Estic entusiasmat per continuar contribuint a investigacions que generen impacte i excel\u00b7l\u00e8ncia acad\u00e8mica”, va assenyalar l’acad\u00e8mic despr\u00e9s de rebre aquest reconeixement.<\/p>\n

A l’\u00e0mbit empresarial, l’acad\u00e8mic compta amb m\u00e9s de 20 anys d’experi\u00e8ncia professional al m\u00f3n de les tecnologies de la informaci\u00f3. Ha fundat diverses start-ups i firmes de consultoria. Ha estat membre de la Junta Directiva<\/strong> del Club M\u00e0rqueting Barcelona<\/strong>, membre de la Junta Directiva de GrausTIC<\/strong> i vicepresident del Cap\u00edtol de Barcelona<\/strong> de l’Institut de Gesti\u00f3 de Projectes<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

David L\u00f3pez \u00e9s nomenat investigador visitant de la Universitat de Boston en reconeixement a la seva tasca cient\u00edfica en m\u00e0rqueting digital, comer\u00e7 electr\u00f2nic, estrat\u00e8gia i transformaci\u00f3 digital a l’empresa<\/p>\n","protected":false},"author":12,"featured_media":180468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[316,233,168],"tags":[],"class_list":["post-180507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docencia-ca","category-economiques-i-empresarials","category-premis-distincions-i-nomenaments","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nDavid L\u00f3pez, investigador a la Universitat de Boston - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"David 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L\u00f3pez \u00e9s doctor en\u00a0Estrat\u00e8gia\u00a0Digital per la\u00a0Universitat\u00a0Internacional de\u00a0Catalunya<\/strong>, enginyer en Electr\u00f2nica i Telecomunicacions i m\u00e0ster en Direcci\u00f3 de Projectes. Tamb\u00e9 \u00e9s MBA per Esade i l’Escola de Negocis Fuqua <\/strong>de la\u00a0Universitat\u00a0Duke<\/strong>\u00a0(Estats Units). Ha estat docent convidat a la\u00a0Universitat\u00a0de\u00a0Xile<\/strong>, la\u00a0Universitat Cat\u00f2lica de C\u00f3rdoba<\/strong>\u00a0(Argentina) i\u00a0Universitat\u00a0de S\u00e3o Paulo<\/strong> (Brasil). Va ingressar a la Reial Acad\u00e8mia l’octubre passat amb el discurs “La singularitat relativa en m\u00e0rqueting: tecnologia i humanitat en l\u2019era de la intel\u00b7lig\u00e8ncia artificial”<\/strong><\/a>, en el que analitza el concepte de singularitat i la seva evoluci\u00f3, aix\u00ed com les aplicacions de la intel\u00b7lig\u00e8ncia artificial al m\u00f3n del m\u00e0rqueting.<\/p>\n