{"id":178532,"date":"2026-01-16T09:14:00","date_gmt":"2026-01-16T09:14:00","guid":{"rendered":"https:\/\/raed.academy\/?p=178532"},"modified":"2026-01-16T09:14:00","modified_gmt":"2026-01-16T09:14:00","slug":"de-laula-a-la-televisio-un-cami-danada-i-tornada","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/de-laula-a-la-televisio-un-cami-danada-i-tornada\/","title":{"rendered":"De l’aula a la televisi\u00f3: un cam\u00ed d’anada i tornada"},"content":{"rendered":"

Felipe Hern\u00e1ndez Perlines<\/strong><\/em><\/a>, catedr\u00e0tic d’Organitzaci\u00f3 d’Empreses de la Universitat de Castella-la Manxa<\/strong>, vicepresident de l’Acad\u00e8mia Europea de Direcci\u00f3 i Economia de l’Empresa<\/strong> i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), i Mar\u00eda \u00c1ngela Jim\u00e9nez<\/strong><\/em><\/a>, professora d’Economia Financera i Comptabilitat de la mateixa universitat i tamb\u00e9 acad\u00e8mica numer\u00e0ria de RAED, van liderar el passat 17 de desembre les III Jornadas de Innovaci\u00f3n Docente y Transferencia<\/strong> organitzades per la Facultat de Ci\u00e8ncies Jur\u00eddiques i Socials que el centre t\u00e9 a Toledo.<\/p>\n

\"\"Dirigida per Jim\u00e9nez, la cita va aplegar diversos membres dels grups de recerca i d’innovaci\u00f3 docent tant de la Universitat de Castella-la Manxa com d’altres universitats, espanyoles i estrangeres, entre elles la Universitat Cat\u00f2lica de Val\u00e8ncia<\/strong>, la Universitat de Salamanca<\/strong>, la Universitat Nacional d’Educaci\u00f3 a Dist\u00e0ncia<\/strong>, la Universitat Aut\u00f2noma de M\u00e8xic<\/strong> o la Universitat Fidelitas<\/strong> de Costa Rica, amb l’objectiu de compartir experi\u00e8ncies docents innovadores i reflexionar sobre la transfer\u00e8ncia de coneixement a l’\u00e0mbit universitari. Dins d’aquest marc, Hern\u00e1ndez Perlines va presentar la comunicaci\u00f3 “En Tierra de Gigantes: innovaci\u00f3n docente y aprendizaje experiencial con v\u00eddeo en direcci\u00f3n estrat\u00e9gica”<\/strong>, basada en un projecte documental audiovisual em\u00e8s per la televisi\u00f3 auton\u00f2mica de la regi\u00f3 sobre l’economia social a Castella-la Manxa i que demostra la capacitat de la universitat per traslladar la recerca a l’entorn social en formats innovadors.<\/p>\n

Concebuda com a resultat d’un treball acad\u00e8mic i transformada en contingut televisiu, “En Tierra de Gigantes”<\/strong>, el t\u00edtol gen\u00e8ric de la s\u00e8rie, es compon de set episodis en els quals es narren, en primera persona, les hist\u00f2ries de cooperatives, escoles, fundacions i cellers que representen una manera diferent de fer empresa: una economia arrelada als valors, el territori i el comprom\u00eds amb les persones. La iniciativa ha comptat amb el suport de la Conselleria d’Economia, Empreses i Ocupaci\u00f3<\/strong> de la Junta de Comunitats de Castella-la Manxa<\/strong> i del Fons Social Europeu<\/strong> i va ser produ\u00efda pel Grup Cadena Media<\/strong>.<\/p>\n

\"Dr.

Dr. Felipe Hern\u00e1ndez Perlines<\/p><\/div>\n

Com va explicar el mateix acad\u00e8mic, el prop\u00f2sit d’aquests episodis \u00e9s el d’acostar el coneixement cient\u00edfic i acad\u00e8mic a la societat, utilitzant el llenguatge audiovisual per transmetre el valor de l’economia social com a motor de desenvolupament i cohesi\u00f3. La proposta exposada presenta un model pedag\u00f2gic que, sense substituir l’estudi dels grans casos cl\u00e0ssics d’empreses internacionals habitualment utilitzats en la doc\u00e8ncia de la direcci\u00f3 estrat\u00e8gica, els complementa mitjan\u00e7ant l’an\u00e0lisi d’organitzacions reals de l’economia social vinculades al territori. Aquest enfocament permet integrar a l’aprenentatge estrat\u00e8gic dimensions clau com ara l’\u00e8tica, la sostenibilitat i el comprom\u00eds social, enriquint la comprensi\u00f3 del fenomen empresarial.<\/p>\n

“El model es fonamenta a l’aplicaci\u00f3 rigorosa del cicle d’aprenentatge experiencial de David Kolb<\/strong>, articulant el proc\u00e9s formatiu a les fases d’experi\u00e8ncia concreta, observaci\u00f3 reflexiva, conceptualitzaci\u00f3 abstracta i experimentaci\u00f3 activa. L’\u00fas del format documental actua com a experi\u00e8ncia inicial que contextualitza l’aprenentatge i facilita la posterior aplicaci\u00f3 d’eines estrat\u00e8giques com l’an\u00e0lisi Pestel, la cadena de valor o el denominat model de les Cinc Forces Competitives de Porter. Els resultats presentats evidencien un impacte significatiu en el proc\u00e9s d’aprenentatge, amb millores substancials en la retenci\u00f3 de conceptes, la transfer\u00e8ncia d’habilitats a contextos reals i el grau d’implicaci\u00f3 de l’alumnat, aix\u00ed com un augment notable de la retroalimentaci\u00f3 entre iguals en comparaci\u00f3 amb metodologies tradicionals”, va detallar el ponent.<\/p>\n

La pon\u00e8ncia va posar en relleu la projecci\u00f3 futura del projecte, que contempla l’alliberament de materials com recursos educatius oberts, la consolidaci\u00f3 d’iniciatives d’aprenentatge i servei i la col\u00b7laboraci\u00f3 amb grups de recerca en pedagogia amb l’objectiu d’avan\u00e7ar cap a una validaci\u00f3 cient\u00edfica externa del model. “Aix\u00ed mateix, l’experi\u00e8ncia contribueix al desenvolupament de compet\u00e8ncies transversals essencials en la formaci\u00f3 de futurs directius, com el pensament cr\u00edtic, la reflexi\u00f3 \u00e8tica i la comprensi\u00f3 del paper social de l’empresa. En aquest context, el rol del docent es redefineix, adoptant una funci\u00f3 de guia de l’aprenentatge i guaridor de continguts orientats a la reflexi\u00f3 estrat\u00e8gica”, va concloure l’expert.<\/p>\n

\"Dra.

Dra. Mar\u00eda \u00c1ngela Jim\u00e9nez<\/p><\/div>\n

Expert en empresa familiar, Hern\u00e1ndez Perlines va ser incl\u00f2s l’any passat al prestigi\u00f3s R\u00e0nquing Top 2% dels Millors Investigadors del M\u00f3n<\/strong> que elabora la Universitat d’Stanford<\/strong> i la firma Elsevier<\/strong> tenint en compte m\u00e8triques d’impacte i influ\u00e8ncia cient\u00edfica per avaluar a investigadors de totes les disciplines que s\u00f3n un referent per a la comunitat acad\u00e8mica mundial. El reconeixement a Hern\u00e1ndez Perlines destaca la seva excepcional traject\u00f2ria en recerca i la seva contribuci\u00f3 a l’aven\u00e7 del coneixement en el seu camp d’estudi. L’expert, aix\u00ed mateix, va presidir l’estiu passat el Comit\u00e8 Organitzador<\/strong> del XXXVIII Congr\u00e9s Anual de l’Acad\u00e8mia Europea de Direcci\u00f3 i Economia de l’Empresa<\/strong>, que es va celebrar a Toledo amb la col\u00b7laboraci\u00f3 de la Universitat de Castella-la Manxa sota el t\u00edtol “Emprendimiento generativo, prioridades empresariales y retos digitales”<\/strong>. L’acad\u00e8mic va presentar tamb\u00e9 a la capital castellana el nou Portal Estad\u00edstic de l’Economia Social de Castella-la Manxa<\/strong>, desenvolupat per un grup multidisciplinari de professors especialistes en economia social.<\/p>\n

Per la seva banda, Jim\u00e9nez \u00e9s autora de diversos estudis i monografies de refer\u00e8ncia en editorials espanyoles i internacionals, aix\u00ed com de comunicacions i pon\u00e8ncies en congressos de reconegut prestigi i ha format part de diversos comit\u00e8s cient\u00edfics, de direcci\u00f3<\/span> i d’organitzaci\u00f3 de tota mena d’esdeveniments cient\u00edfics. La seva tasca com a investigadora ha merescut diversos premis concedits per la Societat<\/span> Italiana d’Hist\u00f2ria<\/span>\u00a0de la\u00a0Comptabilitat<\/span><\/strong>, l’Institut<\/span>\u00a0de\u00a0Socioeconomia<\/span> d’Empreses<\/span> i <\/strong>Organitzacions <\/span>de Li\u00f3<\/span><\/strong>, l’Acad\u00e8mia <\/span>de Gesti\u00f3<\/span>\u00a0Empresarial dels\u00a0Estats Units<\/span><\/strong>, la\u00a0Universitat<\/span> d’Alcal\u00e1 de Henares<\/strong>, l’Institut <\/span>de Comptabilitat <\/span>i Auditoria <\/span>de Comptes <\/span>d’Espanya <\/span><\/strong>i el\u00a0Vicerectorat<\/span> <\/strong>de la Universitat <\/span>de\u00a0Castella-la Manxa<\/span>. Ha participat aix\u00ed mateix en diferents projectes d’innovaci\u00f3 docent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Felipe Hern\u00e1ndez Perlines i Mar\u00eda \u00c1ngela Jim\u00e9nez lideren les III Jornades d’Innovaci\u00f3 Docent i Transfer\u00e8ncia. La cita va tenir l’objectiu de compartir experi\u00e8ncies docents innovadores i reflexionar sobre la transfer\u00e8ncia de coneixement a l’\u00e0mbit universitari<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[316,233,492],"tags":[],"class_list":["post-178532","post","type-post","status-publish","format-standard","hentry","category-docencia-ca","category-economiques-i-empresarials","category-trobades-cientifiques-i-congressos","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nDe l'aula a la televisi\u00f3: un cam\u00ed d'anada i tornada - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Felipe Hern\u00e1ndez Perlines i Mar\u00eda \u00c1ngela Jim\u00e9nez lideren les III Jornades d'Innovaci\u00f3 Docent i Transfer\u00e8ncia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/de-laula-a-la-televisio-un-cami-danada-i-tornada\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l'aula a la televisi\u00f3: un cam\u00ed d'anada i tornada - 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