{"id":174256,"date":"2025-10-31T20:20:33","date_gmt":"2025-10-31T20:20:33","guid":{"rendered":"https:\/\/raed.academy\/?p=174256"},"modified":"2025-11-06T16:55:29","modified_gmt":"2025-11-06T16:55:29","slug":"les-fake-news-sobre-la-salut-i-lalimentacio","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/les-fake-news-sobre-la-salut-i-lalimentacio\/","title":{"rendered":"Les ‘fake news’ sobre la salut i l’alimentaci\u00f3"},"content":{"rendered":"
\"Dr.

Dr. Rafael Urrialde<\/p><\/div>\n

Rafael Urrialde<\/strong><\/em><\/a>, professor del Departament de Gen\u00e8tica, Fisiologia i Microbiologia de la Universitat\u00a0Complutense\u00a0de Madrid<\/strong> i del Departament de Ci\u00e8ncies Farmac\u00e8utiques i de la Salut de la Universitat\u00a0CEU-San Pablo<\/strong>, president de la\u00a0Comissi\u00f3\u00a0Cient\u00edfica<\/strong> de la\u00a0Societat Espanyola de Medicina de l’Esport<\/strong>, secretari de la Fundaci\u00f3 Espanyola de Nutrici\u00f3<\/strong>, acad\u00e8mic d’honor de l’Acad\u00e8mia Espanyola de Nutrici\u00f3 i Ci\u00e8ncies de l’Alimentaci\u00f3 <\/strong>i acad\u00e8mic numerari i membre de la Junta de Govern<\/strong> de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), ha participat en l’elaboraci\u00f3 de l’informe “Salud, alimentaci\u00f3n i ‘fake news'”<\/strong> que la consultora Llorente y Cuenca<\/strong> ha publicat a la seva s\u00e8rie “LLYC Ideas”<\/strong> al costat d’altres experts en aquesta mat\u00e8ria com ara Fernando Moraleda<\/strong>, director de l’Oficina Aliment\u00e0ria<\/strong> de Llorente y Cuenca; Olga Rodr\u00edguez<\/strong>, metgessa i assessora de la consultora; Luis Mart\u00edn<\/strong>, Europe AI Solutions Director de Llorente y Cuenca; Teresa del Riego<\/strong>, consultora de Llorente y Cuenca, i Ana Pastor<\/strong>, reconeguda periodista i fundadora del portal especialitzat Newtral<\/strong>.<\/p>\n

“La conversa p\u00fablica sobre alimentaci\u00f3 i salut est\u00e0 cada cop m\u00e9s influ\u00efda per falsedats i missatges emocionals que circulen amb rapidesa a les xarxes socials. L’impacte \u00e9s doble: erosiona la credibilitat de la cadena aliment\u00e0ria i genera confusi\u00f3 entre els consumidors, que no sempre distingeixen entre recomanacions s\u00f2lides i mites sense fonament. Aquest informe dissecciona el cicle de vida d’aquestes ‘fake news’, des del seu origen fins a la seva consolidaci\u00f3, analitzant casos paradigm\u00e0tics com els de la llet, la carn, el sucre o els aliments processats. Per aix\u00f2, contraposa aquests relats amb l’evid\u00e8ncia cient\u00edfica m\u00e9s robusta i demostra com els buits i les incoher\u00e8ncies a la comunicaci\u00f3 oficial actuen com a catalitzadors de la desinformaci\u00f3. M\u00e9s enll\u00e0 del diagn\u00f2stic, el document planteja un objectiu: passar de la confusi\u00f3 a la coher\u00e8ncia. Per aix\u00f2, proposa un dec\u00e0leg de bones pr\u00e0ctiques i suggereix estrat\u00e8gies de col\u00b7laboraci\u00f3 entre les baules de la cadena aliment\u00e0ria, organismes reguladors i mitjans de comunicaci\u00f3 que permetin refor\u00e7ar la informaci\u00f3 basada en la ci\u00e8ncia i tancar l’espai a les falsedats”, assenyala l’informe a la seva presentaci\u00f3.<\/p>\n

El document adverteix que tres de cada deu falsedats a internet estan relacionades amb l’alimentaci\u00f3, i circulen set vegades m\u00e9s r\u00e0pid que les not\u00edcies reals. A partir d’aquest diagn\u00f2stic, identifica que la combinaci\u00f3 de missatges emocionals, buits regulatoris i comunicaci\u00f3 institucional confusa ha generat un entorn en el qual mites i falses creences competeixen amb l’evid\u00e8ncia cient\u00edfica. L’estudi subratlla que l’evid\u00e8ncia cient\u00edfica \u00e9s din\u00e0mica i revisable, per\u00f2 que la seva complexitat facilita la manipulaci\u00f3 medi\u00e0tica. Casos com el de l’ou, l’oli d’oliva o els peixos blaus il\u00b7lustren com les percepcions canvien amb l’aven\u00e7 del coneixement, mentre que falsedats recurrents, com que la llet \u00e9s nociva o que tots els additius s\u00f3n t\u00f2xics continuen guanyant terreny en xarxes socials. L’informe analitza tamb\u00e9 tres grans crisis de desinformaci\u00f3 aliment\u00e0ria: la de les maduixes marroquines, la del panga i la de l’oli de palma. En tots els casos, les xarxes van amplificar missatges alarmistes que van derivar en p\u00e8rdues econ\u00f2miques i mal reputacional. La conclusi\u00f3: la velocitat i el marc narratiu s\u00f3n claus; amb les dades, per si soles, no n’hi ha prou per contrarestar les falsedats.<\/p>\n

L’informe proposa un dec\u00e0leg de comunicaci\u00f3 responsable basat en la transpar\u00e8ncia, la coher\u00e8ncia, l’educaci\u00f3 nutricional i l’alfabetitzaci\u00f3 medi\u00e0tica. Tamb\u00e9 planteja una metodologia en tres fases (anticipaci\u00f3, resposta i recuperaci\u00f3) per tal que empreses, institucions i mitjans puguin reaccionar amb rapidesa i rigor davant la desinformaci\u00f3 i apel\u00b7la a transitar des de la confusi\u00f3 a la coher\u00e8ncia, refor\u00e7ant la col\u00b7laboraci\u00f3 entre ci\u00e8ncia, mitjans i sector alimentari per protegir la salut p\u00fablica i restaurar la confian\u00e7a en la informaci\u00f3 basada en evid\u00e8ncia.<\/p>\n

\"\"En aquesta mateixa l\u00ednia, Urrialde va apel\u00b7lar el passat 21 d’octubre, durant la cerim\u00f2nia de lliurament de la primera edici\u00f3 dels Premis Empiria<\/strong>, organitzats pel portal especialitzat K\u00f3moda News<\/strong> i l’Associaci\u00f3 Nacional d’Informadors de la Salut<\/strong> a l’Ateneu de Madrid<\/strong>, a la participaci\u00f3 activa de la comunitat cient\u00edfica a participar en la comunicaci\u00f3 per defensar el rigor a la informaci\u00f3. Segons va explicar, els tres pilars de l’an\u00e0lisi del risc -avaluaci\u00f3, gesti\u00f3 i comunicaci\u00f3- han d’actuar de forma conjunta per garantir que la informaci\u00f3 arribi a la poblaci\u00f3 amb precisi\u00f3 i responsabilitat. “La comunicaci\u00f3 cient\u00edfica \u00e9s imprescindible com a eina de transfer\u00e8ncia del coneixement”, va concloure.<\/p>\n

A aquest acte, l’acad\u00e8mic va participar al debat “En defensa de la ciencia. Rigor en la informaci\u00f3n”<\/strong> al costat de Mar\u00eda Neira<\/strong>, directora del Departament de Salut P\u00fablica i Medi Ambient de l’Organitzaci\u00f3 Mundial de la Salut<\/strong>; Ana D\u00edaz<\/strong>, subdirectora general de Qualitat i Sostenibilitat Aliment\u00e0ria del Ministeri d’Agricultura, Pesca i Alimentaci\u00f3<\/strong>; Ana L\u00f3pez Santacruz<\/strong>, directora executiva de l’Ag\u00e8ncia Espanyola de Seguretat Aliment\u00e0ria i Nutrici\u00f3<\/strong>; Jorge del Diego<\/strong>, vocal assessor de la Direcci\u00f3 General de Salut P\u00fablica<\/strong> del Ministeri de Sanitat<\/strong>, i Xavi Granda<\/strong>, vicepresident de l’Associaci\u00f3 Nacional d’Informadors de la Salut.<\/p>\n

Reconegut expert en la regulaci\u00f3 aliment\u00e0ria, Urrialde \u00e9s autor i coautor de publicacions cient\u00edfiques relacionades amb l’educaci\u00f3 nutricional. Va ser cap de Salut i Seguretat Aliment\u00e0ria a Puleva Food<\/strong>, director de l’\u00c0rea de Sanitat i Alimentaci\u00f3 de la Uni\u00f3 de Consumidors d’Espanya<\/strong>, coordinador t\u00e8cnic de la revista “Ciudadano”<\/strong>, director de Salut i Nutrici\u00f3 de Coca-Cola Iberia<\/strong>, t\u00e8cnic d’an\u00e0lisi de l’Institut del Fred<\/strong> del Consell Superior d’Investigacions Cient\u00edfiques<\/strong> i col\u00b7laborador de la C\u00e0tedra de Fisiologia Vegetal<\/strong> de la Facultat de Ci\u00e8ncies Biol\u00f2giques de la Universitat Complutense de Madrid. K\u00f3moda News, per la seva part, va rebre recentment el Premi a l’Excel\u00b7l\u00e8ncia en Relacions P\u00fabliques<\/strong> en la categoria “Lluita contra les ‘Fake News'”<\/strong> que atorga l’Associaci\u00f3 Internacional de Relacions P\u00fabliques<\/strong>. Urrialde forma part del seu Comit\u00e8 Editorial<\/strong> al costat d’altres destacats professionals de la informaci\u00f3 a l’\u00e0mbit de la salut i el benestar i les relacions p\u00fabliques.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rafael Urrialde participa en l’elaboraci\u00f3 de l’informe “Salud, alimentaci\u00f3n y ‘fake news'” que la consultora Llorente i Cuenca ha publicat a la seva s\u00e8rie “LLYC Ideas” juntament amb altres experts en aquesta mat\u00e8ria<\/p>\n","protected":false},"author":12,"featured_media":175152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[176,237,492],"tags":[],"class_list":["post-174256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academics-a-la-societat","category-alimentacio-i-nutricio","category-trobades-cientifiques-i-congressos","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLes 'fake news' sobre la salut i l'alimentaci\u00f3 - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Informe 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