{"id":174247,"date":"2025-10-31T20:04:15","date_gmt":"2025-10-31T20:04:15","guid":{"rendered":"https:\/\/raed.academy\/?p=174247"},"modified":"2025-11-07T07:14:50","modified_gmt":"2025-11-07T07:14:50","slug":"reptes-i-amenaces-per-a-la-competitivitat-empresarial","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/reptes-i-amenaces-per-a-la-competitivitat-empresarial\/","title":{"rendered":"Reptes i amenaces per a la competitivitat empresarial"},"content":{"rendered":"
\"Dr.

Dr. Jaume Llopis<\/p><\/div>\n

Jaume Llopis<\/strong><\/em><\/a>, professor em\u00e8rit d’IESE Business School<\/strong> i acad\u00e8mic numerari i vicepresident de la Junta de Govern<\/strong> de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), va participar en la sessi\u00f3 que el Club Rotary Metropolit\u00e0 del Camp de Tarragona<\/strong> va celebrar el passat 17 de setembre al restaurant de l’hotel boutique Mas Passamaner<\/strong> de la Seva del Camp amb la confer\u00e8ncia “Reptes i amenaces per a la competitivitat empresarial”<\/strong>, en la qual va abordar la necessitat de l’empresa actual d’adaptar-se a les innovacions tecnol\u00f2giques i al m\u00f3n digital, apostar decididament per la sostenibilitat i configurar mecanismes de control per intervenir davant episodis d’inestabilitat econ\u00f2mica i financera i riscos de ciberseguretat.<\/p>\n

Per al ponent, la innovaci\u00f3 cont\u00ednua i l’agilitat empresarial han de ser entre les prioritats del gestor empresarial actual, qui ha de vetllar per la formaci\u00f3 cont\u00ednua del personal de l’empresa i el desenvolupament del capital hum\u00e0. Aix\u00ed mateix, ha d’explorar totes les aliances estrat\u00e8giques i de col\u00b7laboraci\u00f3 que puguin crear valor, fomentar pol\u00edtiques de gesti\u00f3 del risc i resili\u00e8ncia organitzativa i establir la sostenibilitat sempre com un avantatge competitiu a l’estrat\u00e8gia empresarial. “Les empreses competeixen en un entorn global i canviant i la digitalitzaci\u00f3 i la sostenibilitat han esdevingut reptes i oportunitats clau en un entorn empresarial en el qual el talent hum\u00e0 continua sent un actiu estrat\u00e8gic fonamental. En aquest context, l’agilitat a la presa de decisions, la innovaci\u00f3 i la col\u00b7laboraci\u00f3 marquen la difer\u00e8ncia competitiva, tot i que sempre cal estar alerta davant amenaces com la inestabilitat econ\u00f2mica i la ciberseguretat, que requereixen un valor com la resili\u00e8ncia, que \u00e9s necessari conrear al model de gesti\u00f3 actual”, va afirmar l’expert.<\/p>\n

Llopis va destacar altres estrat\u00e8gies com la internacionalitzaci\u00f3, fonamental per compensar la caiguda de la demanda interna, diversificar els riscos i aprofitar els avantatges de l’esglaonament compensant la saturaci\u00f3 del mercat dom\u00e8stic en mercats menys madurs i amb m\u00e9s potencial de creixement. En aquest sentit, va aconsellar l’exploraci\u00f3 de diverses vies com l’exportaci\u00f3, la inversi\u00f3 directa mitjan\u00e7ant una filial pr\u00f2pia o la compra d’una empresa local, la creaci\u00f3 d’una ‘Joint Venture’ amb socis locals o estrangers, els acords de llic\u00e8ncies o franqu\u00edcies o b\u00e9 la subcontractaci\u00f3 d’activitats o funcions a l’exterior. “No hi ha patrons establerts, sin\u00f3 vestits a mida. Cada empresa ha de tra\u00e7ar el seu propi cam\u00ed i continuar-lo, adaptant l’estrat\u00e8gia al seu punt de partida i a les capacitats i recursos que tingui o pugui aconseguir”, va assenyalar.<\/p>\n

\"\"De la mateixa forma, va presentar el que considera les bases o punt de la nova direcci\u00f3 general, marcades per la transformaci\u00f3 de l’entorn competitiu i les exig\u00e8ncies de consumidors, empleats i resta de grups d’inter\u00e8s. “S’imposen nous estils de lideratge i noves prioritats directives. No es tracta de qu\u00e8 es fa, sin\u00f3 de com i per qu\u00e8 es fa. S’imposa la creaci\u00f3 d’una identitat corporativa potent i atractiva. \u00c9s important crear una cultura empresarial que pugui atreure i captar el millor talent, fidelitzar els consumidors i ser un referent de bones pr\u00e0ctiques empresarials. Les noves generacions d’empleats demanden l\u00edders propers, emp\u00e0tics i m\u00e9s humans. Posar el focus en les persones i en el desenvolupament del talent \u00e9s la clau per a la rendibilitat i l’\u00e8xit a llarg termini. Cal aprendre a aprendre, incorporar sistem\u00e0ticament nous coneixements i habilitats. La velocitat, aix\u00ed mateix, s’ha convertit en un factor cr\u00edtic per la competitivitat empresarial. I per tenir-la cal descentralitzar la presa de decisions, fomentar la iniciativa individual i l’emprenedoria col\u00b7lectiva i simplificar processos”, va considerar.<\/p>\n

Llopis ha desenvolupat una llarga i exitosa traject\u00f2ria al m\u00f3n de la gesti\u00f3 empresarial a empreses com Moulinex<\/strong>, Nestl\u00e9<\/strong>, La Uni\u00f3n y el F\u00e9nix Espa\u00f1ol<\/strong> i Borges International Group<\/strong>. De la seva vasta traject\u00f2ria acad\u00e8mica, al seu magisteri a IESE se sumen els seus cursos com a professor convidat a les escoles de negocis IPADE<\/strong> (M\u00e8xic), AESE<\/strong> (Portugal), IDE<\/strong> (Equador), INCAE<\/strong> (Nicaragua), IEEM<\/strong> (Uruguai), MDE<\/strong> (Costa d’Ivori), l’Institut San Telmo<\/strong> de Sevilla, i EADA<\/strong>, a Barcelona. \u00c9s autor de llibres de refer\u00e8ncia a l’\u00e0mbit de la gesti\u00f3 empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jaume Llopis aborda la necessitat de l’empresa actual d’adaptar-se a les innovacions tecnol\u00f2giques i al m\u00f3n digital, apostar decididament per la sostenibilitat i configurar mecanismes de control per intervenir davant d’episodis d’inestabilitat econ\u00f2mica i financera i riscos de ciberseguretat<\/p>\n","protected":false},"author":12,"featured_media":144404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233,492],"tags":[],"class_list":["post-174247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","category-trobades-cientifiques-i-congressos","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nReptes i amenaces per a la competitivitat empresarial - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta 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