{"id":166952,"date":"2025-08-01T10:46:10","date_gmt":"2025-08-01T10:46:10","guid":{"rendered":"https:\/\/raed.academy\/?p=166952"},"modified":"2025-08-01T10:46:10","modified_gmt":"2025-08-01T10:46:10","slug":"mig-segle-en-defensa-del-consumidor","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/mig-segle-en-defensa-del-consumidor\/","title":{"rendered":"Mig segle en defensa del consumidor"},"content":{"rendered":"<div id=\"attachment_132818\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-132818\" class=\"wp-image-132818 size-full\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2023\/05\/Ignacio-Buqueras-Vejez-Activa.webp\" alt=\"Dr. Ignacio Buqueras\" width=\"600\" height=\"359\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2023\/05\/Ignacio-Buqueras-Vejez-Activa.webp 600w, https:\/\/raed.academy\/wp-content\/uploads\/2023\/05\/Ignacio-Buqueras-Vejez-Activa-440x264.webp 440w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-132818\" class=\"wp-caption-text\">Dr. Ignacio Buqueras<\/p><\/div>\n<p><a href=\"https:\/\/raed.academy\/ca\/academics\/dr-ignacio-buqueras-bach\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Ignacio Buqueras<\/strong><\/em><\/a>, president de la\u00a0<strong>Fundaci\u00f3\u00a0Adiprope\u00a0per a la Difusi\u00f3 i Promoci\u00f3 del Patrimoni Mundial d&#8217;Espanya<\/strong>, president d&#8217;honor de la<strong> Confederaci\u00f3 Espanyola d\u2019Organitzacions de Gent Gran<\/strong>, acad\u00e8mic numerari de la <strong>Reial Acad\u00e8mia de Doctors d&#8217;Espanya<\/strong> i acad\u00e8mic em\u00e8rit de la <strong>Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), comparteix amb la comunitat acad\u00e8mica l&#8217;article <strong>&#8220;Noces d&#8217;or de l&#8217;OCU&#8221;<\/strong>, en el qual tra\u00e7a la hist\u00f2ria de l&#8217;<strong>Organitzaci\u00f3 de Consumidors i Usuaris<\/strong>, fundada en Madrid fa ara mig segle.<\/p>\n<h2>Noces d&#8217;or de l&#8217;OCU<\/h2>\n<p>Fa 50 anys, era el 30 de juliol del 1975, a Madrid, serien les 20.20 h., quan 46 ciutadans de diferents llocs d&#8217;Espanya don\u00e0vem naixement a l&#8217;Organitzaci\u00f3 de Consumidors i Usuaris, l&#8217;OCU. El lloc de la trobada va ser en el n\u00famero 73 del passeig de l&#8217;Havana. El 6 de desembre d&#8217;aquell mateix any va ser formalment inscrita en el <strong>Registre Nacional d&#8217;Associacions<\/strong> la que seria la m\u00e9s important organitzaci\u00f3 espanyola d&#8217;atenci\u00f3 dels consumidors i la defensa dels seus interessos. El promotor de la reuni\u00f3 i primer president de l&#8217;OCU va ser <strong>Antonio Garc\u00eda de Pablos<\/strong>, catedr\u00e0tic de Dret Penal de la <strong>Universitat Complutense de Madrid<\/strong>. En les seves cinc d\u00e8cades de continuat i solidari servei als consumidors i usuaris han estat m\u00faltiples les accions desenvolupades. Entre elles m&#8217;he perm\u00e8s destacar les seg\u00fcents:<\/p>\n<ul>\n<li>1979. L&#8217;OCU va aconseguir que <strong>Telef\u00f3nica<\/strong> torn\u00e9s 1.300 milions de pessetes als perjudicats per l&#8217;anomenat doble pas, cobrar les trucades per duplicat.<\/li>\n<li>1981. Va efectuar una defensa efectiva col\u00b7lectiva als fets malb\u00e9 per l&#8217;oli de colza.<\/li>\n<li>1985. Va desenvolupar efectives accions per frenar la pujada de les tarifes el\u00e8ctriques.<\/li>\n<li>1997. Va obtenir la declaraci\u00f3 de l&#8217;Administraci\u00f3 com a culpable del cas de la colza i el reconeixement de la seva legitimitat de representar els usuaris.<\/li>\n<li>2000. Va fer una campanya de seguretat aliment\u00e0ria en la crisi de les vaques boges.<\/li>\n<li>2010. Despr\u00e9s de les den\u00fancies corresponents va aconseguir que el <strong>Tribunal\u00a0Suprem<\/strong> declar\u00e9s abusives 13 cl\u00e0usules banc\u00e0ries.<\/li>\n<li>2011. La vaga salvatge dels controladors aeris va deixar a terra diversos milers de consumidors. La seva den\u00fancia va obtenir compensacions per als afectats.<\/li>\n<li>2013. Campanya col\u00b7lectiva d&#8217;energia <strong>&#8220;Quiero pagar menos luz.org&#8221;<\/strong>. L&#8217;\u00e8xit de participaci\u00f3 va ser m\u00e9s que notable. Diversos milers d&#8217;afectats van retallar la seva factura energ\u00e8tica.<\/li>\n<li>2020. Va guanyar una sent\u00e8ncia que anul\u00b7lava la imposici\u00f3 d&#8217;unes despeses hipotec\u00e0ries a m\u00e9s de quatre milions de consumidors.<\/li>\n<li>2020\/2021. Campanya en defensa dels consumidors afectats en viatges i activitats pel coronavirus, als quals se&#8217;ls va compensar.<\/li>\n<li>2020. Va guanyar una sent\u00e8ncia que anul\u00b7lava la imposici\u00f3 de despeses als impositors beneficiant m\u00e9s de quatre milions de fam\u00edlies.<\/li>\n<li>2023. Va promoure l&#8217;\u00faltima compra col\u00b7lectiva d&#8217;energia en la qual es van inscriure m\u00e9s de 84.000 llars. L&#8217;estalvi va ser una mitjana superior als 140 euros.<\/li>\n<\/ul>\n<h3>Dades:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-166892\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2025\/07\/OCU-logo-dst.webp\" sizes=\"(max-width: 473px) 100vw, 473px\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2025\/07\/OCU-logo-dst.webp 600w, https:\/\/raed.academy\/wp-content\/uploads\/2025\/07\/OCU-logo-dst-440x264.webp 440w\" alt=\"\" width=\"473\" height=\"284\" \/>Actualment l&#8217;OCU t\u00e9 178.975 socis. Les cinc comunitats amb m\u00e9s nombre de socis s\u00f3n Madrid, amb 50.259; Catalunya, 30.488; Andalusia, 18.866; Comunitat Valenciana, 14.977; i Pa\u00eds Basc, 10.210. Els socis tenen a la seva disposici\u00f3 les informacions i les publicacions, tant impreses com digitals, aix\u00ed com comparadors, guies, assist\u00e8ncia jur\u00eddica i m\u00e8dica o descomptes. Els <strong>Amics de l&#8217;OCU<\/strong> s\u00f3n 1.426.237. Ser Amic de l&#8217;OCU \u00e9s gratu\u00eft, i permet als mateixos el seu acc\u00e9s limitat a algunes informacions i accions de l&#8217;associaci\u00f3, mentre participar en accions col\u00b7lectives.<\/p>\n<p>L&#8217;OCU t\u00e9 delegacions a Barcelona, Bilbao, Madrid, M\u00e0laga, Sevilla, Toledo i Val\u00e8ncia. L&#8217;assessoria i atenci\u00f3 \u00e9s una de les seves prioritats, la qual cosa permet un acompanyament diari a la gran fam\u00edlia de socis i amics. Entre els temes que centren la seva tasca destaquen els serveis financers, amb 69.823 consultes anuals, el que representa el 17,27%del total; b\u00e9ns de consum, 62.666 consultes, un 15,50%; aigua i energia, amb 36.137 o un 8,94%; assegurances, amb 26.942, que representen un 6,67%; treball i Seguretat Social, amb 26.650, un 6,59%, i impostos o altres tributs, amb 25.457, que representen un 6,30% del total.<\/p>\n<p>Les publicacions s\u00f3n una eina fonamental que reben els socis, la qual cosa els permet ampliar la seva informaci\u00f3 per a les seves decisions de consum. El passat 2024 va ser un any de canvis. Han desaparegut <strong>&#8220;Compra Maestra&#8221;<\/strong>, amb 507 n\u00fameros en m\u00e9s de 40 anys;<strong> &#8220;Dinero y Derechos&#8221;<\/strong>, 205 n\u00fameros en m\u00e9s de 30 anys, i <strong>&#8220;OCU Salud&#8221;<\/strong>, 177 n\u00fameros en m\u00e9s de 30 anys. En contrapartida, aquest 2025 ha vist la llum, amb un nou format i, el que \u00e9s m\u00e9s important, incorporant nous temes, la revista <strong>&#8220;OCU Contigo&#8221;<\/strong>. En paral\u00b7lel, l&#8217;OCU ha consolidat la seva pres\u00e8ncia digital. Ha superat els 41 milions de visites al seu web i ha refor\u00e7at les eines m\u00e9s consultades, destacant <strong>Instagram<\/strong>, la qual cosa millora el contacte amb els consumidors. Les deu p\u00e0gines m\u00e9s vistes del seu web s\u00f3n <strong>&#8220;Devoluci\u00f3n gastos hipotecarios&#8221;<\/strong>, <strong>&#8220;Calculadora del \u00cdndice Masa Corporal&#8221;<\/strong>, <strong>&#8220;Inyecciones para adelgazar&#8221;<\/strong>, <strong>&#8220;Mejores marcas de coches fiables&#8221;<\/strong>, <strong>&#8220;Phishing: modelo de reclamaci\u00f3n&#8221;<\/strong>, <strong>&#8220;Marcas duraderas de electrodom\u00e9sticos&#8221;<\/strong>, <strong>&#8220;\u00c1rea personal OCU&#8221;<\/strong>, <strong>&#8220;Remedios para eliminar piojos&#8221;<\/strong> i <strong>&#8220;Contrato de pr\u00e9stamos&#8221;<\/strong>.<\/p>\n<p>La seva pres\u00e8ncia en els mitjans de comunicaci\u00f3 ha estat considerable. L&#8217;any passat, el nombre de mencions va ser de 40.811: 2.767 en premsa; 714 en televisi\u00f3; 36.379 en mitjans digitals i 951 en r\u00e0dio. Els deu temes m\u00e9s esmentats van ser: preus aliments, Black Friday, consells sobre la loteria de Nadal, preu de l&#8217;oli d&#8217;oliva, rebaixes, despeses de la tornada a l&#8217;escola, estudi anual de supermercats, pujada del preu de l&#8217;electricitat, estudi de cremes solars facials i problemes amb els festivals. Entre la seva intensa activitat s\u00f3n moltes les campanyes i accions col\u00b7lectives desenvolupades en defensa dels drets dels consumidors. Entre les actuals campanyes obertes, les deu m\u00e9s importants s\u00f3n <strong>&#8220;Concesionarios&#8221;<\/strong>, <strong>&#8220;Gastos hipotecarios&#8221;<\/strong>, <strong>&#8220;Phishing&#8221;<\/strong>,<strong> &#8220;Adblue&#8221;<\/strong>, <strong>&#8220;Obsolescencia del iPhone6&#8221;<\/strong>, <strong>&#8220;Cobros abusivos de las aerol\u00edneas&#8221;<\/strong>, <strong>&#8220;Stop usura&#8221;<\/strong>, <strong>&#8220;Seguros de salud&#8221;<\/strong>, <strong>&#8220;Eliminaci\u00f3n de impuestos energ\u00e9ticos&#8221;<\/strong> i<strong>\u00a0&#8220;Campa\u00f1a de roscones&#8221;<\/strong>. Les accions llen\u00e7ades han estat <strong>&#8220;Quiero pagar menos luz&#8221;<\/strong>, <strong>&#8220;Etiquetas DGT&#8221;<\/strong>, <strong>&#8220;Salud dental&#8221;<\/strong>,<strong> &#8220;Festivales&#8221;<\/strong>, <strong>&#8220;Lista de espera&#8221;<\/strong>, <strong>&#8220;Cierre de servicios&#8221;<\/strong> i <strong>&#8220;Apple-Spotify&#8221;<\/strong>.<\/p>\n<p>La formaci\u00f3 dels consumidors \u00e9s una de les principals l\u00ednies d&#8217;actuaci\u00f3 de l&#8217;OCU. El 2024 han estat 44 les accions formatives presencials i en l\u00ednia amb la participaci\u00f3 de 4.484 persones. La celebraci\u00f3 de reunions amb les institucions \u00e9s una altra de les tasques que desenvolupa l&#8217;entitat. En elles presenta i defensa les seves propostes en la defensa dels consumidors. En aquest per\u00edode han estat 137 les reunions mantingudes amb les administracions central i auton\u00f2mica. A l&#8217;\u00e0rea exterior, la pres\u00e8ncia de l&#8217;OCU \u00e9s important. Forma part d&#8217;<strong>Euroconsumers-Consumidores Europeos<\/strong> al costat d&#8217;entitats de B\u00e8lgica, It\u00e0lia, Portugal i el Brasil. A m\u00e9s, forma part de les principals organitzacions internacionals de consumidors com l&#8217;<strong>Organitzaci\u00f3 Europea de Consumidors<\/strong>, el <strong>Trans Atlantic Consumer Dialogue<\/strong> i la <strong>International Consumer Research Testing<\/strong>.<\/p>\n<p>El finan\u00e7ament de l&#8217;OCU fonamentalment ve de les quotes dels seus socis, el que li dona, des de la seva constituci\u00f3 el 1975, la independ\u00e8ncia amb qu\u00e8 sempre ha actuat. La seva transpar\u00e8ncia \u00e9s essencial i b\u00e0sica en el comprom\u00eds amb els seus socis i la societat espanyola. Els seus comptes anuals s\u00f3n presentats, auditats i traslladats davant la <strong>Direcci\u00f3 General de Consum<\/strong>. Les despeses corresponents al 2024 van ser de 2.166.709,54 d&#8217;euros, i els ingressos van ser per un import de 2.393.256,45 d&#8217;euros, la qual cosa suposa un excedent de 226.546 euros. D&#8217;altra banda, els comptes d&#8217;<strong>OCU Ediciones<\/strong>, entitat editorial que gestiona les publicacions i els serveis de l&#8217;OCU, es dipositen anualment al <strong>Registre Mercantil<\/strong>, de conformitat amb la legislaci\u00f3 vigent. Les despeses el 2024 van ascendir a 29.611.137,42 d&#8217;euros i els ingressos van ser per import de 30.784.673,06 d&#8217;euros, la qual cosa va suposar 1.173.535,64 d&#8217;euros positius. L&#8217;any passat va rebre una subvenci\u00f3 del <strong>Ministeri de Consum<\/strong> per un import de 418.974,97 euros i, per part de subvencions europees, 400.782,77 euros.<\/p>\n<h3>Ep\u00edleg:<\/h3>\n<p>\u00c9s prioritari agrair a l&#8217;equip hum\u00e0 de l&#8217;OCU, veritable motor de la seva organitzaci\u00f3, la seva excel\u00b7lent feina. Els professionals, diversos milers de persones que des del 1975 han desenvolupat una molt important tasca de servei a la societat, que atenen amb total dedicaci\u00f3, proximitat i professionalitat. Tamb\u00e9 \u00e9s de destacar els diversos centenars de milers de ciutadans que en les cinc d\u00e8cades de l&#8217;exist\u00e8ncia de l&#8217;OCU han confiat en ella per ser millors consumidors i usuaris. L&#8217;OCU \u00e9s l&#8217;entitat m\u00e9s representativa de la societat civil espanyola en l&#8217;important camp dels consumidors i usuaris. La nostra societat civil s&#8217;ha d&#8217;enfortir. S&#8217;ha de fer pedagogia. \u00c9s prioritari unir esfor\u00e7os.<\/p>\n<p>Vull acabar aquestes l\u00ednies commemoratives del 50 aniversari de l&#8217;OCU amb unes paraules del nostre president, <strong>Miguel \u00c1ngel Feito<\/strong>, en la presentaci\u00f3 de la <strong>Mem\u00f2ria 2024<\/strong>: &#8220;L&#8217;OCU ha treballat de forma incansable i fidel als nostres principis per millorar la qualitat de vida dels ciutadans. Des de la nostra rigorosa independ\u00e8ncia hem desenvolupat eines per afavorir els nostres socis, per\u00f2 tamb\u00e9 per beneficiar tots els consumidors. Els nostres estudis permeten als consumidors triar els millors productes i serveis al mercat, proporcionant-los un estalvi molt necessari en aquests moments, a m\u00e9s d&#8217;estimular la compet\u00e8ncia entre els diferents operadors del mercat&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ignacio Buqueras tra\u00e7a, al seu article &#8220;Bodas de oro de la OCU&#8221;, la hist\u00f2ria de l&#8217;Organitzaci\u00f3 de Consumidors i Usuaris, fundada a Madrid ara fa mig segle<\/p>\n","protected":false},"author":12,"featured_media":166893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[225,233,496,242,404],"tags":[],"class_list":["post-166952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dret","category-economiques-i-empresarials","category-educacio-etica-i-valors-ca","category-categ-historia","category-historia-nacional-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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