{"id":166216,"date":"2025-07-21T11:10:34","date_gmt":"2025-07-21T11:10:34","guid":{"rendered":"https:\/\/raed.academy\/?p=166216"},"modified":"2025-07-21T11:10:34","modified_gmt":"2025-07-21T11:10:34","slug":"trump-i-la-guerra-de-cuba","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/trump-i-la-guerra-de-cuba\/","title":{"rendered":"Trump i la Guerra de Cuba"},"content":{"rendered":"
\"Sr.

Sr. Ildefonso Garc\u00eda Serena<\/p><\/div>\n

Ildefonso Garc\u00eda Serena<\/strong><\/a><\/em>, deg\u00e0 em\u00e8rit del Col\u00b7legi de M\u00e0rqueting i Comunicaci\u00f3 de Catalunya<\/strong> i ambaixador extraordinari i acad\u00e8mic d’honor de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), incideix en les seves recents reflexions sobre el nou ordre mundial i la diplom\u00e0cia desplegada pel president dels Estats Units, Donald Trump<\/strong>, a l’article “El amigo McKinley”<\/strong><\/em>, publicat al diari “La Vanguardia”<\/strong> el passat 3 de maig. L’expert ja havia abordat aquest mateix tema a l’article “Gracias, m\u00edster Trump”<\/strong><\/em>, tamb\u00e9 publicat al mateix diari al maig, quan ja mostrava el seu convenciment de qu\u00e8 Washington perdria el seu tradicional ‘soft power’, que definia com una subtil barreja de respecte i temor que afavorir\u00e0 la cohesi\u00f3 europea.<\/p>\n

“Els Estats Units em recorden sovint a aquell amic de la infantesa que t’agradaria esborrar de la llista de convidats al casament de la teva filla, per\u00f2 a qui a l’\u00faltim minut perdones totes les jugades que t’ha fet, les bromes de mal gust, els egoismes i algunes de les seves deslleialtats. En realitat, penses, \u00e9s un amic que no necessites. Per\u00f2 no \u00e9s perqu\u00e8 et faci pena la seva recent mala situaci\u00f3 financera, ni la seva fam\u00edlia a la qual, per cert, maltracta; \u00e9s una cosa m\u00e9s subtil. No desitges treure’l de la teva vida perqu\u00e8 en el fons creus que no \u00e9s mala persona i que, si venen mal dades, potser a l’\u00faltim minut no et fallar\u00e0”, inicia l’analista la seva reflexi\u00f3.<\/p>\n

\"Donald

Donald Trump<\/p><\/div>\n

Garc\u00eda Serena equipara Trump amb William McKinley<\/strong>, el president que ens va comprar Cuba per uns quants d\u00f2lars despr\u00e9s de declarar a Espanya una guerra que va esclatar despr\u00e9s d’una operaci\u00f3 articulada des de Washington. Tot i que, assenyala, en una versi\u00f3 encara m\u00e9s imperialista. “Trump adora McKinley, ja que ha tornat a denominar amb aquest top\u00f2nim la muntanya m\u00e9s gran d’Alaska, Denali. Possiblement, com prediu la secci\u00f3 econ\u00f2mica de ‘La Vanguardia’, l’actual president ens encolomi un per\u00edode de guerra social a Europa, obligant-nos a canviar sanitat i educaci\u00f3 per m\u00e9s canons, per\u00f2 estic segur que, igual com els Estats Units un dia restabliran la dignitat de l’antic nom amerindi de la gran muntanya, aquell pa\u00eds tornar\u00e0 a ser proeuropeu. Si no ho fa per raons culturals, o sentimentals, o geopol\u00edtiques, ho far\u00e0 per unes altres”, acaba, apel\u00b7lant als interessos comercials com a aut\u00e8ntic motor de les relacions internacionals.<\/p>\n

Llicenciat en\u00a0Ci\u00e8ncies\u00a0de la\u00a0Informaci\u00f3\u00a0per la\u00a0Universitat\u00a0Complutense\u00a0de Madrid<\/strong>, diplomat en Comunitats Europees pel Ministeri d’Afers Exteriors<\/strong> i com a publicista per l’Escola Oficial de la Publicitat<\/strong>, al llarg de la seva traject\u00f2ria professional ha exercit com a directiu de diferents companyies internacionals. Ha fundat diversos grups de comunicaci\u00f3 i col\u00b7laborat amb diferents organismes i institucions. \u00c9s CEO de GRM Consultor\u00eda<\/strong> i membre del Grup de Harvard<\/strong> que lidera l’acad\u00e8mic i professor d’IESE Business School-Universitat de Navarra Pedro Nueno<\/em><\/a><\/strong>. Entre els anys 2001 i el 2007 va ser deg\u00e0 del Col\u00b7legi de Publicitaris i Relacions P\u00fabliques de Catalunya, c\u00e0rrec que ocupa de forma honor\u00e0ria. Col\u00b7labora de forma habitual en diversos mitjans de comunicaci\u00f3 com ara “La Vanguardia” o el “Diario del Alto Arag\u00f3n”<\/strong>.<\/p>\n

En la seva faceta professional, Garc\u00eda Serena ha dirigit importants comit\u00e8s d’innovaci\u00f3 en diverses corporacions internacionals, ha escrit m\u00e9s de 200 articles, assajos, llibres costumistes i novel\u00b7la. Com a directiu, va ser premi L\u00edder de M\u00e0rqueting<\/strong> als 29 anys. Consagrat a la creativitat, va fundar el grup de comunicaci\u00f3 Grey Iberia<\/strong> a partir d’una petita ag\u00e8ncia que, partint de la seva experi\u00e8ncia en m\u00e0rqueting, va desenvolupar nous serveis i es convertiria en el tercer grup d’Espanya. \u00c9s tamb\u00e9 fundador del F\u00f2rum d’Ambaixadors <\/strong>de la Reial Acad\u00e8mia.<\/p>\n

Llegiu l’article<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Reflexions sobre el nou ordre mundial i la diplom\u00e0cia desplegada pel president dels Estats Units, Donald Trump, a l’article “L’amic McKinley”, per Ildefonso Garc\u00eda Serena<\/p>\n","protected":false},"author":12,"featured_media":152958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[350,304,242,404],"tags":[],"class_list":["post-166216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencies-politiques","category-economia-i-politica-ca","category-categ-historia","category-historia-nacional-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nTrump i la Guerra de Cuba - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Reflexions sobre el nou ordre mundial i la diplom\u00e0cia desplegada per Donald Trump, a l'article "L'amic McKinley", per Ildefonso Garc\u00eda Serena\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/trump-i-la-guerra-de-cuba\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump i la Guerra de Cuba - 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