{"id":164204,"date":"2025-05-16T12:59:32","date_gmt":"2025-05-16T12:59:32","guid":{"rendered":"https:\/\/raed.academy\/?p=164204"},"modified":"2025-05-16T12:59:32","modified_gmt":"2025-05-16T12:59:32","slug":"la-revolucio-de-donald-trump","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/la-revolucio-de-donald-trump\/","title":{"rendered":"La revoluci\u00f3 de Donald Trump"},"content":{"rendered":"
\"Ildefonso

Dr. Ildefonso Garc\u00eda Serena<\/p><\/div>\n

Ildefonso Garc\u00eda Serena<\/strong><\/em><\/a>, deg\u00e0 em\u00e8rit del Col\u00b7legi de Marketing i Comunicaci\u00f3 de Catalunya<\/strong> i ambaixador extraordinari i acad\u00e8mic d’honor de la Reial Acad\u00e8mia Europea de Doctors <\/strong>(RAED), reflexiona sobre el nou ordre mundial que han obert les pol\u00edtiques comercials i la diplom\u00e0cia desplegades pel president dels Estats Units, Donald Trump<\/strong>, a l’article “Gracias, m\u00edster Trump”<\/strong>, publicat al diari “La Vanguardia”<\/strong> el passat 3 de maig. L’analista es mostra conven\u00e7ut que Washington perdr\u00e0 el seu tradicional ‘soft power’, que defineix com una subtil barreja de respecte i temor i afavorir\u00e0 la cohesi\u00f3 europea.<\/p>\n

“No s’ho creguin per un segon, Trump no \u00e9s un personatge histri\u00f2nic amb l’\u00fanic prop\u00f2sit de conv\u00e8ncer els seus votants amb actuacions hiperb\u00f2liques. Els qui li donen suport tenen un pla per als EUA i per al m\u00f3n. Un pla que consisteix a revertir el que hi ha. El que van fer deliberadament els seus predecessors. Revertir la globalitzaci\u00f3 que ha convertit la Xina en una superpot\u00e8ncia. Revertir la p\u00e8rdua massiva de llocs de treball de la ‘working class’ en els Estats Units, conseq\u00fc\u00e8ncia dels acords del Tractat de Lliure Comer\u00e7<\/strong> que van deixar als Estats Units sense ind\u00fastries. Revertir el finan\u00e7ament pressupostari substituint impostos per aranzels. Revertir que Am\u00e8rica importi coses i que tornin els capitals per reconstruir les seves f\u00e0briques. Revertir el pes en la defensa d’Europa, per concentrar-se al Pac\u00edfic, des d’on la Xina li disputa el lideratge mundial. Revertir que el d\u00f2lar continu\u00ef apreciant-se i exportar m\u00e9s. For\u00e7ar que Europa inverteixi en defensa en molt m\u00e9s nivell a costa dels beneficis socials. Revertir la immigraci\u00f3 i que els llocs de treball siguin primer per als que poden votar. Revertir el risc que els pa\u00efsos que tenen potencial per disputar-li el lideratge -Xina- ho aconsegueixin”, inicia la seva reflexi\u00f3.<\/p>\n

Per a l’expert, el president dels Estats Units t\u00e9 tres armes principals: el d\u00f2lar, moneda universal; un mercat tan gran i poder\u00f3s que ning\u00fa no en pot prescindir, i l’Ex\u00e8rcit m\u00e9s poder\u00f3s del m\u00f3n, que domina els oceans i les grans rutes comercials. Tot i aix\u00f2, les agressives pol\u00edtiques de Trump han generat la desconfian\u00e7a i l’allunyament dels seus socis tradicionals, el principal s\u00edmptoma dels quals passa pels nous lla\u00e7os d’uni\u00f3 que s’han generat al si de la Uni\u00f3 Europea. “L’estima perduda per la marca USA ser\u00e0 ja irreparable. Inversament, la conseq\u00fc\u00e8ncia d’aquesta crisi per als europeus pot ser la contr\u00e0ria: que per primera vegada de veritat ens sentim europeus, un sentiment emocional, no nom\u00e9s formal. No era possible aconseguir-ho nom\u00e9s amb lleis, i faig una proposta: que les pensions les cobrem directament amb un xec dignat per Ursula von der Leyen<\/strong>. En aquesta seguretat, m\u00e9s que simb\u00f2lica, rauria una visualitzaci\u00f3 efectiva d’Europa. Una relaci\u00f3 emocional entre bandera i butxaca. Que l’afecci\u00f3 europea sigui la nostra gran garantia de futur. Per tant, i per emp\u00e8nyer-nos a aix\u00f2, moltes gr\u00e0cies senyor Trump”, conclou.<\/p>\n

\"\"Llicenciat en Ci\u00e8ncies de la Informaci\u00f3 per la Universitat Complutense de Madrid<\/strong>, diplomat en Comunitats Europees pel Ministeri d’Afers Estrangers<\/strong> i com a publicista per l’Escola Oficial de la Publicitat<\/strong>, al llarg de la seva traject\u00f2ria professional ha exercit com a directiu de diferents companyies internacionals. Ha fundat diversos grups de comunicaci\u00f3 i col\u00b7laborat amb diferents organismes i institucions. \u00c9s CEO de GRM Consultor\u00eda<\/strong> i membre del Grup de Harvard<\/strong> que lidera l’acad\u00e8mic i professor d’IESE Business School Pedro Nueno<\/em><\/a><\/strong>. Entre els anys 2001 i 2007 va ser deg\u00e0 del Col\u00b7legi de Publicitaris i Relacions P\u00fabliques de Catalunya<\/strong>, c\u00e0rrec que ocupa de manera honor\u00e0ria. Col\u00b7labora de forma habitual a diversos mitjans de comunicaci\u00f3 com ara “La Vanguardia” o “Diario del Alto Arag\u00f3n”<\/strong>.<\/p>\n

A la seva faceta professional, Garc\u00eda Serena ha dirigit importants comit\u00e8s d’innovaci\u00f3 en diverses corporacions internacionals, ha escrit m\u00e9s de 200 articles, assaigs, llibres costumistes i novel\u00b7la. Com a directiu, va ser premi L\u00edder de Marketing<\/strong>\u00a0als 29 anys. Consagrat a la creativitat, va fundar el grup de comunicaci\u00f3 Grey Iberia<\/strong> a partir d’una petita ag\u00e8ncia que, basant-se en la seva experi\u00e8ncia en m\u00e0rqueting, va desenvolupar nous serveis i esdevindria el tercer grup d’Espanya. \u00c9s tamb\u00e9 fundador del F\u00f2rum d’Ambaixadors<\/strong> de la Reial Acad\u00e8mia.<\/p>\n

Llegiu l’article<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Ildefonso Garc\u00eda Serena reflexiona sobre el nou ordre mundial que han obert les pol\u00edtiques comercials i la diplom\u00e0cia desplegades pel president dels Estats Units, Donald Trump, a l’article “Gracias, m\u00edster Trump”<\/p>\n","protected":false},"author":12,"featured_media":152958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[350,380,304,242],"tags":[],"class_list":["post-164204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencies-politiques","category-conflictes-bellics","category-economia-i-politica-ca","category-categ-historia","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa revoluci\u00f3 de Donald Trump - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Ildefonso Garc\u00eda Serena, sobre el nou ordre mundial obert per les pol\u00edtiques i diplom\u00e0cia desplegades per Donald Trump, a l'article "Gracias, m\u00edster Trump"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/la-revolucio-de-donald-trump\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La revoluci\u00f3 de Donald Trump - 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