{"id":160697,"date":"2025-03-14T14:18:42","date_gmt":"2025-03-14T14:18:42","guid":{"rendered":"https:\/\/raed.academy\/?p=160697"},"modified":"2025-03-14T14:18:42","modified_gmt":"2025-03-14T14:18:42","slug":"els-limits-etics-de-la-intel%c2%b7ligencia-artificial","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/els-limits-etics-de-la-intel%c2%b7ligencia-artificial\/","title":{"rendered":"Els l\u00edmits \u00e8tics de la intel\u00b7lig\u00e8ncia artificial"},"content":{"rendered":"
\"Cecilia

Dra. Cecilia Kindel\u00e1n<\/p><\/div>\n

Cecilia Kindel\u00e1n<\/strong><\/em><\/a>, professora de comunicaci\u00f3 i directora dels programes EMBA<\/strong> i PIDD<\/strong> d’ESIC Business & M\u00e0rqueting School<\/strong> i acad\u00e8mica numer\u00e0ria de la Reial Acad\u00e8mia Europea de Doctors<\/strong> (RAED), reflexiona sobre el futur de la intel\u00b7lig\u00e8ncia artificial i el seu \u00fas \u00e8tic amb motiu de l’entrada en vigor, el passat 25 de gener, del reglament sobre aquesta tecnologia impulsat per la Uni\u00f3 Europea, el primer marc regulador internacional sobre la mat\u00e8ria. L’experta ja va abordar aquesta q\u00fcesti\u00f3 en el seu ingr\u00e9s en la Reial Corporaci\u00f3 el 2023, quan va dissertar sobre “La intel\u00b7lig\u00e8ncia artificial i l’\u00e8tica: navegant pels desafiaments del futur”<\/strong>. En el seu treball, Kindel\u00e1n va reflexionar sobre els desafiaments \u00e8tics i morals que planteja la r\u00e0pida evoluci\u00f3 de la intel\u00b7lig\u00e8ncia artificial, que tant les institucions com la societat han d’abordar per garantir un desenvolupament responsable i benefici\u00f3s per a la humanitat. L’acad\u00e8mica va analitzar l\u2019evoluci\u00f3 d\u2019aquesta tecnologia disruptiva, el seu context, definici\u00f3, recorregut hist\u00f2ric i mites, per passar a reflexionar sobre els seus beneficis, especialment sobre el seu potencial transformador.<\/p>\n

“Davant la visi\u00f3 d’aquells que volen amb simplicitat adaptar la humanitat a la tecnologia, \u00e9s el moment d\u2019actuar com a societat, definint els horitzons \u00e8tics i pol\u00edtics de la intel\u00b7lig\u00e8ncia artificial i que aquesta serveixi per construir un m\u00f3n millor per als quals aqu\u00ed som i per als quals vindran. La intel\u00b7lig\u00e8ncia artificial i l’\u00fas de les macrodades s’han convertit en les principals palanques amb qu\u00e8 transformar el mercat laboral en sectors com la banca, les finances, l’educaci\u00f3 o la sanitat, entre d’altres. La seva implementaci\u00f3 sempre es basa en la promesa de millorar la qualitat de vida. Per\u00f2 existeix una altra cara de la moneda”, alerta l’acad\u00e8mica a trav\u00e9s de les xarxes socials.<\/p>\n

Per a l’experta, la intel\u00b7lig\u00e8ncia artificial \u00e9s una eina poderosa que pot transformar la nostra societat. Tot i aix\u00f2, hem d’abordar els desafiaments \u00e8tics associats per garantir que es faci servir de manera responsable i en benefici de la humanitat. “En adoptar un enfocament centrat en l\u2019\u00e8tica, podem navegar per aquests desafiaments i construir un futur en qu\u00e8 la intel\u00b7lig\u00e8ncia artificial millori les nostres vides. Aix\u00f2 inclou la presa de decisions, la transpar\u00e8ncia i la responsabilitat en el desenvolupament i \u00fas de la tecnologia. Dissenyar solucions concretes i coordinades que permetin actuar per afrontar els reptes actuals reals d’aquesta tecnologia, incloent-hi la regulaci\u00f3, \u00e9s fonamental. Abordar aquests reptes requereix la col\u00b7laboraci\u00f3 i participaci\u00f3 dels sectors m\u00e9s afectats de la societat, juntament amb els necessaris coneixements t\u00e8cnics i de governan\u00e7a. \u00c9s hora d’actuar amb ambici\u00f3, saviesa i en cooperaci\u00f3. Haur\u00edem de t\u00e9mer no a les m\u00e0quines, sin\u00f3 a la intenci\u00f3 que els humans li posem a aquestes m\u00e0quines, i l’\u00e8tica hauria de ser el pont de comunicaci\u00f3 entre tots dos”, considera.<\/p>\n

\"\"En el seu discurs d\u2019ingr\u00e9s, Kindel\u00e1n ja va examinar aquella complexa relaci\u00f3 entre la privacitat de les dades i la innovaci\u00f3 tecnol\u00f2gica, subratllant la necessitat d’un equilibri entre els dos aspectes i emfatitzant la import\u00e0ncia de les tecnologies de protecci\u00f3 de la privacitat. L’experta va comparar la situaci\u00f3 de les petites i mitjanes empreses a Espanya, que enfronten sancions per no respectar els drets de privacitat, mentre que grans corporacions com TikTok<\/strong> poden transferir dades a la Xina sense restriccions. En aquella intervenci\u00f3 tamb\u00e9 destacava la falta de consens global sobre principis \u00e8tics per a la intel\u00b7lig\u00e8ncia artificial i la necessitat de m\u00e9s transpar\u00e8ncia en els algoritmes, considerant que en la denominada quarta revoluci\u00f3 industrial el capitalisme es basa en la comercialitzaci\u00f3 del comportament hum\u00e0. “Empreses tecnol\u00f2giques com Google<\/strong> i Amazon<\/strong> fan servir les nostres dades per predir comportaments i maximitzar guanys, la qual cosa suscita preocupacions \u00e8tiques en el m\u00e0rqueting i la privacitat”, va afirmar. Aix\u00ed mateix, la irrupci\u00f3 de tecnologies com ChatGPT<\/strong>, va afegir, planteja noves preguntes sobre la regulaci\u00f3 de la intel\u00b7lig\u00e8ncia artificial generativa.<\/p>\n

Kindel\u00e1n acaba proposant una col\u00b7laboraci\u00f3 entre la ind\u00fastria, el m\u00f3n acad\u00e8mic i les autoritats reguladores per dotar d\u2019\u00e8tica les noves tecnologies i establir un marc regulador global per protegir els drets individuals i evitar un futur dist\u00f2pic, on la tecnologia controli les persones en lloc de ser una eina al servei de la humanitat.<\/p>\n","protected":false},"excerpt":{"rendered":"

El futur de la intel\u00b7lig\u00e8ncia artificial i el seu \u00fas \u00e8tic, amb motiu de l’entrada en vigor del reglament sobre la IA impulsat per la Uni\u00f3 Europea, el primer marc regulador internacional sobre la mat\u00e8ria<\/p>\n","protected":false},"author":12,"featured_media":145873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[387,225,233,496,325,354],"tags":[],"class_list":["post-160697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencies-de-la-comunicacio","category-dret","category-economiques-i-empresarials","category-educacio-etica-i-valors-ca","category-enginyeria-industrial","category-tecnologies-de-la-informacio-i-de-la-comunicacio","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEls l\u00edmits \u00e8tics de la intel\u00b7lig\u00e8ncia artificial - 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