{"id":152068,"date":"2024-07-28T07:42:12","date_gmt":"2024-07-28T07:42:12","guid":{"rendered":"https:\/\/raed.academy\/?p=152068"},"modified":"2025-10-29T18:25:54","modified_gmt":"2025-10-29T18:25:54","slug":"reptes-vitals-les-transformacions-empresarials-a-lera-de-la-revolucio-digital","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/reptes-vitals-les-transformacions-empresarials-a-lera-de-la-revolucio-digital\/","title":{"rendered":"Reptes Vitals: les transformacions empresarials a l’era de la revoluci\u00f3 digital"},"content":{"rendered":"

\"\"<\/p>\n

L’\u00faltim lliurament del projecte pluridisciplinari Reptes Vitals per a una Nova Era<\/strong> que impulsa la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED) i la Fundaci\u00f3 Pro Reial Acad\u00e8mia Europea de Doctors<\/strong> i acaba de ser presentat a Madrid, aborda al seu tercer cap\u00edtol les transformacions empresarials a l’era de la revoluci\u00f3 digital. Amb el t\u00edtol gen\u00e8ric “Noves fronteres en ci\u00e8ncia i empresa”<\/strong>, un nodrit grup d’acad\u00e8mics que tenen en aquest \u00e0mbit la seva principal l\u00ednia de recerca i reconeguts experts internacionals aborden aquesta transcendental mat\u00e8ria, que explica l’actual transformaci\u00f3 de l’economia a tots els nivells i apunta la seva evoluci\u00f3.<\/p>\n

\"\"Aquest \u00e0mbit de Reptes Vitals 2024 \u00e9s liderat per Jordi Mart\u00ed<\/strong><\/em><\/a>, professor d’Economia i Comptabilitat de la Universitat de Barcelona<\/strong>, \u200b\u200bdirector del M\u00e0ster en Verificaci\u00f3 d’Informaci\u00f3 no Financera<\/strong> del mateix centre i acad\u00e8mic de n\u00famero i membre de la Junta de Govern<\/strong> de la RAED, qui apunta a la presentaci\u00f3 d’aquest apartat que la revoluci\u00f3 tecnol\u00f2gica actual est\u00e0 transformant la societat a un ritme sense precedents, desafiant les estructures tradicionals i obligant a replantejar els models econ\u00f2mics, pol\u00edtics i socials. “Estem vivint una era de transformaci\u00f3 empresarial i social sense precedents, impulsada per la revoluci\u00f3 digital. La integraci\u00f3 de tecnologies avan\u00e7ades, com la intel\u00b7lig\u00e8ncia artificial i la rob\u00f2tica, a les nostres vides di\u00e0ries i a les nostres estructures socials i econ\u00f2miques, planteja tant desafiaments com oportunitats. La forma en qu\u00e8 abordem aquests canvis determinar\u00e0 el futur de les nostres societats i la qualitat de vida de les generacions futures. \u00c9s imperatiu que reflexionem sobre aquests temes i treballem junts per construir un futur que sigui inclusiu, equitatiu i sostenible per a tothom”, assenyala.<\/p>\n

Al cap\u00edtol hi participen el mateix Mart\u00ed, que presenta l’article “La societat dels nadius digitals. Innovaci\u00f3 i canvi social”<\/strong>; l’acad\u00e8mic d’honor Alban Ahour\u00e9<\/strong><\/em><\/a>, amb “Desafiaments per al desenvolupament accelerat als pa\u00efsos d’\u00c0frica subsahariana. Infraestructura i creixement econ\u00f2mic”<\/strong>; l’acad\u00e8mic corresponent Josep Alet<\/strong><\/em><\/a>, que signa l’estudi “Marketing qu\u00e0ntic davant d’una societat hiperconnectada. Estrat\u00e8gies din\u00e0miques al m\u00f3n digital”<\/strong>; el tamb\u00e9 acad\u00e8mic corresponent Jorge Bachs<\/strong><\/em><\/a>, amb “Tecnologies innovadores i el seu impacte en la conservaci\u00f3 del capital natural: una mirada cap al futur. Unint forces: blockchain, smarts contracts i capital natural”<\/strong>, i l’acad\u00e8mic numerari Jos\u00e9 Daniel Barquero<\/strong><\/em><\/a>, qui presenta “La veu de la ci\u00e8ncia econ\u00f2mica davant els l\u00edmits de la vida al planeta. El nou consum global, l’escalfament del planeta i la nova economia”<\/strong>.<\/p>\n

Tamb\u00e9 participen en aquest ampli apartat el tamb\u00e9 acad\u00e8mic numerari Jos\u00e9 Mar\u00eda Bov\u00e9<\/strong><\/em><\/a>, amb “El fenomen de l’habitatge social a Viena. Impacte social i econ\u00f2mic”<\/strong>; l’acad\u00e8mica de n\u00famero i membre de la Junta de Govern Montserrat Casanovas<\/strong><\/em><\/a>, amb el treball “Fintech prove\u00efdores de serveis de pagaments i cr\u00e8dit al consum. Cap a nous reptes legislatius”<\/strong>; l’acad\u00e8mic d’honor i ambaixador extraordinari D\u00eddac Lee<\/strong><\/em><\/a>, amb “Qu\u00e8 \u00e9s una startup? La ci\u00e8ncia de l’emprenedoria”<\/strong>; l’acad\u00e8mic de n\u00famero i vicepresident de la RAED Jaume Llopis<\/strong><\/em><\/a>, que presenta “Contra desigualtat i pobresa, pacte social. Cap a la refundaci\u00f3 del capitalisme”<\/strong>, o l’acad\u00e8mic electe David L\u00f3pez<\/strong>, amb “Impacte del ‘soroll digital’ a la reputaci\u00f3 online. An\u00e0lisi del fenomen i estrat\u00e8gies per mitigar els efectes negatius en empreses i persones”<\/strong>.<\/p>\n

\"Jordi

Dr. Jordi Mart\u00ed<\/p><\/div>\n

Completen el lliurament l’acad\u00e8mic d’honor i ambaixador extraordinari de la RAED Gabriel Masfurroll<\/strong><\/em><\/a>, que presenta l’estudi “Sanitat p\u00fablica versus privada. L’eterna discussi\u00f3”<\/strong>; Araceli Navarro<\/strong>, directora de la Reial Acad\u00e8mia, amb “Les ciutats adequades als nous ciutadans. Tecnologia i qualitat de vida”<\/strong>; Elena Puerto<\/strong>, acad\u00e8mica electa, que signa amb l’investigador Jorge Galiana<\/strong> l’estudi “Evoluci\u00f3 de la reproducci\u00f3 assistida a Europa. Del passat a un futur prometedor”<\/strong>; l’emprenedora Alba Rocafort<\/strong>, amb “Creaci\u00f3 de startups. Lli\u00e7ons del cas d’estudi de Fabbric”<\/strong>; l’acad\u00e8mica de n\u00famero Esther Subir\u00e1<\/strong><\/em><\/a>, amb “L’\u00e8tica com a fonament de la veritat en el m\u00e0rqueting. Navegant pel laberint de la integritat”<\/strong>, i l’empres\u00e0ria N\u00faria Vilanova<\/strong>, que publica “Iberoam\u00e8rica demana pas. El nou escenari geopol\u00edtic global col\u00b7loca la regi\u00f3 en una relaci\u00f3 sim\u00e8trica amb el m\u00f3n: finestres d’oportunitats”<\/strong>.<\/p>\n

Reptes Vitals 2024 va ser presentat el 10 de juliol passat a l’Oficina del Parlament Europeu<\/strong> a Madrid de la m\u00e0 de l’eurodiputada Eva Poptcheva i del Departament d’Acci\u00f3 Exterior i Uni\u00f3 Europea de la Generalitat de Catalunya i tindr\u00e0 noves presentacions a Barcelona i Brussel\u00b7les al llarg de les properes setmanes. Com al primer dels actes, aquests esdeveniments reuneixen alguns dels destacats autors d’aquesta edici\u00f3, que comparteixen les seves recerques i reflexions sobre els temes abordats al llibre. Una oportunitat \u00fanica perqu\u00e8 acad\u00e8mics, professionals i el p\u00fablic en general participin en debats enriquidors, ampli\u00efn la seva comprensi\u00f3 dels desafiaments actuals i col\u00b7laborin en la cerca de solucions innovadores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reconeguts experts internacionals aborden l’actual transformaci\u00f3 de l’economia a tots els nivells i n’apunten l’evoluci\u00f3, al tercer cap\u00edtol de Reptes Vitals per a una nova Era 2024, coordinat per Jordi Mart\u00ed, sota el t\u00edtol “Nuevas fronteras en ciencia y empresa”<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72],"tags":[],"class_list":["post-152068","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nReptes Vitals: les transformacions empresarials a l'era de la revoluci\u00f3 digital - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Reconeguts experts internacionals aborden 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