{"id":151000,"date":"2024-06-28T10:43:31","date_gmt":"2024-06-28T10:43:31","guid":{"rendered":"https:\/\/raed.academy\/?p=151000"},"modified":"2024-06-28T10:43:31","modified_gmt":"2024-06-28T10:43:31","slug":"loportunitat-dinversio-que-ofereix-la-intel%c2%b7ligencia-artificial","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/loportunitat-dinversio-que-ofereix-la-intel%c2%b7ligencia-artificial\/","title":{"rendered":"L’oportunitat d’inversi\u00f3 que ofereix la intel\u00b7lig\u00e8ncia artificial"},"content":{"rendered":"
\"Montserrat

Dra. Montserrat Casanovas<\/p><\/div>\n

Montserrat Casanovas<\/strong><\/em><\/a>, catedr\u00e0tica d’Economia Financera i Comptabilitat de la Universitat de Barcelona<\/strong>, \u200b\u200bpresidenta de l’Associaci\u00f3 Catalana de Comptabilitat i Direcci\u00f3<\/strong> (ACCID), de la Comissi\u00f3 d’Economistes Docents i Investigadors<\/strong> del Consell General d’Economistes<\/strong> i del F\u00f2rum d’Economistes en Mercats Financers<\/strong> del Col\u00b7legi d’Economistes de Catalunya<\/strong> i acad\u00e8mica de n\u00famero i membre de la Junta de Govern<\/strong> de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), publica a l’\u00faltim n\u00famero d’“EAFInforma”<\/strong>, la revista especialitzada en assessoria financera del Consell General d’Economistes, corresponent al mes de juny, l’article “La inversi\u00f3n en inteligencia artificial”<\/strong>, on aborda les oportunitats de negoci que ofereixen les principals companyies focalitzades en el desenvolupament d’aquesta tecnologia.<\/p>\n

“La intel\u00b7lig\u00e8ncia artificial (IA) \u00e9s la tecnologia m\u00e9s disruptiva des de la Revoluci\u00f3 Industrial, de finals del segle XVIII, la qual cosa explica que sigui un dels focus principals de la inversi\u00f3 als nostres dies i, per tant, les companyies m\u00e9s vinculades a la IA, han estat les m\u00e9s reeixides. La IA \u00e9s considerada com la nova gallina dels ous d’or i la posici\u00f3 de domini de les grans empreses vinculades a la IA es refermen malgrat la pressi\u00f3 regulat\u00f2ria”, inicia l’experta la seva argumentaci\u00f3 abans d’enumerar les caracter\u00edstiques de les companyies amb m\u00e9s potencial i solv\u00e8ncia, com s\u00f3n Microsoft<\/strong>, Alphabet<\/strong>, matriu de Google<\/strong> i YouTube<\/strong>, Meta<\/strong>, Taiwan Semiconductor Manufacturing<\/strong> i IBM<\/strong>.<\/p>\n

“Aquestes companyies -i d’altres a les quals no ens referim per falta d’espai- vinculades a la IA, en general, han batut m\u00e0xims hist\u00f2rics en rendibilitat gr\u00e0cies a la fortalesa de la demanda associada a la IA. Si b\u00e9, unes m\u00e9s que altres depenent del seu ‘core business’, per\u00f2 en qualsevol cas referendades per la bona marxa dels seus negocis. I esperem que en el futur segueixin la seva tend\u00e8ncia alcista, gr\u00e0cies a la innovaci\u00f3 cont\u00ednua i a l’\u00e8xit dels seus productes i serveis, ja que les oportunitats que ofereix la IA, si sabem controlar-ne els riscos, s\u00f3n enormes”, considera Casanovas.<\/p>\n

\"\"L’acad\u00e8mica, en aquesta mateixa l\u00ednia, va abordar les aplicacions d’aquesta nova tecnologia en diversos \u00e0mbits cient\u00edfics en el discurs d’ingr\u00e9s a l’Acad\u00e8mia de Ci\u00e8ncies, Enginyeries i Humanitats de Lanzarote<\/strong>, que va llegir l’abril passat dins del marc de la VII Trobada Cient\u00edfica Nacional<\/strong> de la RAED en unes sessions acad\u00e8miques conjuntes amb l’acad\u00e8mia can\u00e0ria l’Hotel Lancelot Playa<\/strong> d’Arrecife amb el t\u00edtol “La inteligencia artificial: oportunidades y riesgos”<\/strong>. Per a l’experta resulta fonamental una regulaci\u00f3 internacional perqu\u00e8 es produeixi un desenvolupament responsable de la intel\u00b7lig\u00e8ncia artificial, aix\u00ed com la col\u00b7laboraci\u00f3 entre ind\u00fastria, governs i societat per maximitzar-ne els beneficis. Casanovas tamb\u00e9 va destacar com grans empreses com Amazon<\/strong>, Nvidia<\/strong>, Meta i IBM l’estan integrant als seus negocis per millorar l’efici\u00e8ncia i monetitzar els seus usuaris, amb exemples d’aplicaci\u00f3 en licitacions, viatges, medicina, entre d’altres sectors. A Espanya, tamb\u00e9 s’est\u00e0 fent servir la intel\u00b7lig\u00e8ncia artificial en licitacions, viatges, tr\u00e0nsit, construcci\u00f3, aix\u00ed com a la ind\u00fastria farmac\u00e8utica, editorial, automotriu, acad\u00e8mica i financera per optimitzar processos i serveis.<\/p>\n

Descarregueu la revista<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Montserrat Casanovas aborda les oportunitats de negoci que ofereixen les principals companyies focalitzades en el desenvolupament de la intel\u00b7lig\u00e8ncia artificial, en la seva darrera publicaci\u00f3 “La inversi\u00f3n en inteligencia artificial”<\/p>\n","protected":false},"author":12,"featured_media":150839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72],"tags":[],"class_list":["post-151000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nL'oportunitat d'inversi\u00f3 que ofereix la intel\u00b7lig\u00e8ncia artificial - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Montserrat Casanovas aborda, a la seva darrera 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