{"id":149776,"date":"2024-05-30T15:07:47","date_gmt":"2024-05-30T15:07:47","guid":{"rendered":"https:\/\/raed.academy\/?p=149776"},"modified":"2024-05-30T15:07:47","modified_gmt":"2024-05-30T15:07:47","slug":"el-somontano-al-cor","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-somontano-al-cor\/","title":{"rendered":"El Somontano al cor"},"content":{"rendered":"
\"Sr.

Sr. Ildefonso Garc\u00eda Serena<\/p><\/div>\n

Ildefonso Garc\u00eda Serena<\/strong><\/em><\/a>, deg\u00e0 em\u00e8rit del Col\u00b7legi de Marketing i Comunicaci\u00f3 de Catalunya<\/strong> i ambaixador extraordinari i acad\u00e8mic d’honor de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), protagonitza un reportatge que el “Diario del Alto Arag\u00f3n”<\/strong> va publicar a la seva edici\u00f3 del passat 10 de maig arran de la presentaci\u00f3 del seu darrer llibre, “El bonete de cuatro picos. Nuevas cr\u00f3nicas del Somontano”<\/strong>, en un acte celebrat al Museu Dioces\u00e0 de Barbastre<\/strong>\u00a0amb la participaci\u00f3 de Mateo Valero<\/strong><\/em><\/a>, director del Barcelona Supercomputing Center-Centre Nacional de Computaci\u00f3<\/strong> i tamb\u00e9 acad\u00e8mic d’honor de la RAED, i Javier Nadal<\/strong>, expresident de Telef\u00f3nica de Argentina<\/strong>, exdirector General de Telecomunicacions d’Espanya i vicepresident executiu de la Fundaci\u00f3 Telef\u00f3nica<\/strong>.<\/p>\n

“L’obra \u00e9s una continuaci\u00f3 d’‘Elogio de la Chireta y otras cr\u00f3nicas sentimentales del Somontano’<\/strong> (2016). El tema fonamental \u00e9s la ciutat de Barbastre i l’Espanya dels anys 50 i 60, els personatges s\u00f3n representants d’una \u00e8poca. El t\u00edtol del llibre fa refer\u00e8ncia a un personatge local que va deixar molta empremta, com va ser Narciso Monfort<\/strong>. Al seu moment no se’n sabia gaireb\u00e9 res, perqu\u00e8 era un simple escolapi, despr\u00e9s la seva hist\u00f2ria personal i familiar reflecteix una part, un b\u00e0ndol del que va ser la guerra civil i les seves circumst\u00e0ncies personals s\u00f3n representatives de part d’aquesta Espanya”, explica el mateix autor al periodista \u00c1ngel Huguet<\/strong>.<\/p>\n

\"\"El reportatge destaca el detall de la portada del llibre, una fotografia, en blanc i negre, presa pel pare Castel<\/strong>, dels Escolapis<\/strong>, captada al Coso a les festes del 1969 on ressalta el cartell de Femaarc 69<\/strong> a l’etapa de l’alcalde Manuel G\u00f3mez<\/strong>. A l’interior, les fotos s\u00f3n de l’arxiu de l’Associaci\u00f3 de Comerciants<\/strong> local i de la Fototeca de la Diputaci\u00f3 d’Osca<\/strong>. El disseny de portada \u00e9s d’\u00d3scar Garc\u00eda Guard\u00e1ns<\/strong> i Jos\u00e9 Antonio Fillat<\/strong>, de Gr\u00e1ficas Barbastro<\/strong>, on s’ha impr\u00e8s l’obra.<\/p>\n

Llicenciat en Ci\u00e8ncies de la Informaci\u00f3 per la Universitat Complutense de Madrid<\/strong>, diplomat en Comunitats Europees pel Ministeri d’Afers Estrangers<\/strong> i com a publicista per l’Escola Oficial de la Publicitat<\/strong>, al llarg de la seva traject\u00f2ria professional ha exercit com a directiu de diferents companyies internacionals. Ha fundat diversos grups de comunicaci\u00f3 i col\u00b7laborat amb diferents organismes i institucions. \u00c9s CEO de GRM Consultor\u00eda<\/strong> i membre del Grup de Harvard<\/strong> que lidera l’acad\u00e8mic i professor d’IESE Business School Pedro Nueno<\/em><\/a><\/strong>. Entre els anys 2001 i 2007 va ser deg\u00e0 del Col\u00b7legi de Publicitaris i Relacions P\u00fabliques de Catalunya<\/strong>, c\u00e0rrec que ocupa de manera honor\u00e0ria. Col\u00b7labora de forma habitual a diversos mitjans de comunicaci\u00f3 com ara “La Vanguardia”<\/strong> o “Diario del Alto Arag\u00f3n”<\/strong>.<\/p>\n

A la seva faceta professional, Garc\u00eda Serena ha dirigit importants comit\u00e8s d’innovaci\u00f3 en diverses corporacions internacionals, ha escrit m\u00e9s de 200 articles, assaigs, llibres costumistes i novel\u00b7la. Com a directiu, va ser premi L\u00edder de Marketing<\/strong>\u00a0als 29 anys. Consagrat a la creativitat, va fundar el grup de comunicaci\u00f3 Grey Iberia<\/strong> a partir d’una petita ag\u00e8ncia que, basant-se en la seva experi\u00e8ncia en m\u00e0rqueting, va desenvolupar nous serveis i esdevindria el tercer grup d’Espanya. \u00c9s tamb\u00e9 fundador del F\u00f2rum d’Ambaixadors<\/strong> de la Reial Acad\u00e8mia.<\/p>\n

Llegiu el reportatge<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Ildefonso Garc\u00eda Serena protagonitza un reportatge que al “Diario del Alto Arag\u00f3n”, arran de la presentaci\u00f3 del seu darrer llibre, “El bonete de cuatro picos. Nuevas cr\u00f3nicas del Somontano”<\/p>\n","protected":false},"author":12,"featured_media":148432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[229,242,404,439],"tags":[],"class_list":["post-149776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-categ-historia","category-historia-nacional-ca","category-literatura-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl Somontano al cor - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Ildefonso Garc\u00eda Serena protagonitza un reportatge que al "Diario del Alto Arag\u00f3n", arran de la presentaci\u00f3 del seu darrer llibre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/el-somontano-al-cor\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Somontano al cor - 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