{"id":149409,"date":"2024-05-23T16:19:02","date_gmt":"2024-05-23T16:19:02","guid":{"rendered":"https:\/\/raed.academy\/?p=149409"},"modified":"2024-05-23T16:19:02","modified_gmt":"2024-05-23T16:19:02","slug":"letica-com-a-valor-fonamental-de-lempresa-familiar","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/letica-com-a-valor-fonamental-de-lempresa-familiar\/","title":{"rendered":"L’\u00e8tica com a valor fonamental de l’empresa familiar"},"content":{"rendered":"
\"Felipe

Dr. Felipe Hern\u00e1ndez Perlines<\/p><\/div>\n

Felipe Hern\u00e1ndez Perlines<\/strong><\/em><\/a>, catedr\u00e0tic d’Organitzaci\u00f3 d’Empreses de la Universitat de Castella-la Manxa<\/strong>, vicepresident de l’Acad\u00e8mia Europea de Direcci\u00f3 i Economia de l’Empresa<\/strong> i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), va ingressar a l’Acad\u00e8mia de Ci\u00e8ncies, Enginyeries i Humanitats de Lanzarote<\/strong> dins del marc de la VII Trobada Cient\u00edfica Nacional<\/strong> de la RAED, que es va celebrar en unes sessions acad\u00e8miques conjuntes amb l’acad\u00e8mia can\u00e0ria l’Hotel Lancelot Playa<\/strong> d’Arrecife entre els passats 25 i 28 d’abril sota el t\u00edtol “Ci\u00e8ncia i biodiversitat: visions des de Lanzarote”<\/strong>. El recipienari va llegir el discurs d’ingr\u00e9s “La \u00e9tica como valor fundamental de las empresas familiares”<\/strong>, en qu\u00e8 va tra\u00e7ar els reptes d’aquestes societats mercantils en una era marcada per una nova consci\u00e8ncia del consumidor i del client en tota mena de negocis. Per a Hern\u00e1ndez Perlines, els valors familiars influeixen en el comportament \u00e8tic d’aquestes empreses i la seva rellev\u00e0ncia a l’entorn empresarial actual, afectant la reputaci\u00f3 i l’\u00e8xit a llarg termini.<\/p>\n

“Com sabem, les empreses familiars tenen un paper significatiu en l’economia global, representant una part substancial de les activitats empresarials a molts pa\u00efsos. Tot i aix\u00f2, amb aquest poder ve una gran responsabilitat: la responsabilitat d’operar de manera \u00e8tica. En un entorn empresarial cada cop m\u00e9s complex i competitiu, l’\u00e8tica ha de guiar les accions i decisions en tots els nivells de l’organitzaci\u00f3. Parlar d’\u00e8tica a les empreses familiars \u00e9s important en el context actual per diverses raons: en un entorn empresarial cada cop m\u00e9s transparent i connectat, les empreses familiars s’han de guanyar la confian\u00e7a dels seus clients, empleats, socis i de la societat en general. Mantenir alts est\u00e0ndards \u00e8tics ajuda a construir una reputaci\u00f3 s\u00f2lida i a mantenir la legitimitat de l’empresa. Les empreses familiars solen tenir una visi\u00f3 a llarg termini pel seu desig de preservar el negoci per a les generacions futures, i per aix\u00f2 l’\u00e8tica empresarial contribueix a aconseguir aquesta visi\u00f3”, va iniciar la seva dissertaci\u00f3.<\/p>\n

El ponent va exposar que promoure un comportament \u00e8tic genera confian\u00e7a, reputaci\u00f3 i credibilitat. El nou acad\u00e8mic va assenyalar exemples d’\u00e8xit com a Calidad Pascual<\/strong> i Mercadona<\/strong>, que al seu entendre mostren un fort comprom\u00eds amb alts est\u00e0ndards \u00e8tics, valors compartits i responsabilitat social. La coher\u00e8ncia \u00e8tica \u00e9s essencial per a les decisions empresarials i la continu\u00eftat del negoci. Hern\u00e1ndez Perlines va assenyalar que la pressi\u00f3 social per millorar el comportament \u00e8tic de les organitzacions ha augmentat, fent de l’\u00e8tica un aspecte essencial per a directius i empreses. D’aquesta manera, va abordar els fonaments de l’\u00e8tica empresarial, els desafiaments a les empreses familiars, la construcci\u00f3 d’una cultura \u00e8tica i es presenten casos d’\u00e8xit. L’\u00e8tica empresarial implica implementar principis \u00e8tics a la presa de decisions i accions espec\u00edfiques per elevar els est\u00e0ndards \u00e8tics.<\/p>\n

\"\"Per a l’acad\u00e8mic, l’\u00e8tica familiar \u00e9s fonamental per a l’\u00e8xit i la reputaci\u00f3 de l’empresa i influeix en les relacions amb els empleats, els clients, els prove\u00efdors, els competidors i la societat. Els valors familiars es transmeten de generaci\u00f3 en generaci\u00f3 i han de guiar el negoci i \u00e9s crucial que aquests valors siguin coherents amb les accions de l’empresa i la fam\u00edlia empres\u00e0ria. El relleu generacional est\u00e0 lligat a la transmissi\u00f3 de valors, que han de ser reflexionats i adaptats segons calgui. Valors com l’esfor\u00e7, la humilitat, el treball en equip i la confian\u00e7a s\u00f3n clau per a l’\u00e8xit. En aquest sentit, segons Hern\u00e1ndez Perlines, les empreses familiars tenen una cultura m\u00e9s s\u00f2lida i s\u00f3n menys permeables a la cultura del mercat. La propietat familiar, la implicaci\u00f3 directa en la gesti\u00f3 i la vocaci\u00f3 de continu\u00eftat s\u00f3n caracter\u00edstiques distintives per a l’acad\u00e8mic, que va representar com un arbre aquest model empresarial, amb els valors actuant com a arrels que l’arrelen al territori.<\/p>\n

“L’empresa familiar ha de buscar l’excel\u00b7l\u00e8ncia \u00e8tica arrelada als m\u00e9s alts est\u00e0ndards \u00e8tics de la fam\u00edlia. Els seus principis \u00e8tics han de ser el llegat que es transmeti de generaci\u00f3 en generaci\u00f3, que permeti identificar un futur m\u00e9s pr\u00f2sper per a les properes generacions. Cada decisi\u00f3 \u00e8tica enfortir\u00e0 els lla\u00e7os familiars, augmentar\u00e0 la confian\u00e7a dels clients i posar\u00e0 els fonaments perqu\u00e8 l’empresa familiar ocupi el seu lloc a la societat. El seu comportament \u00e8tic no nom\u00e9s impactar\u00e0 avui, sin\u00f3 que tamb\u00e9 modelar\u00e0 el futur tant de l’empresa com de la fam\u00edlia”,\u00a0va concloure.<\/p>\n","protected":false},"excerpt":{"rendered":"

Felipe Hern\u00e1ndez Perlines tra\u00e7a els reptes de les empreses familiars durant el seu ingr\u00e9s a l’Acad\u00e8mia de Ci\u00e8ncies, Enginyeries i Humanitats de Lanzarote, amb el discurs “La \u00e9tica como valor fundamental de las empresas familiares”<\/p>\n","protected":false},"author":12,"featured_media":149352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-149409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nL'\u00e8tica com a valor fonamental de l'empresa familiar - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Felipe Hern\u00e1ndez Perlines tra\u00e7a els reptes de les empreses familiars en una era marcada per una nova consci\u00e8ncia del consumidor i del client\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/letica-com-a-valor-fonamental-de-lempresa-familiar\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'\u00e8tica com a valor fonamental de l'empresa familiar - 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