{"id":143014,"date":"2023-12-29T11:40:27","date_gmt":"2023-12-29T11:40:27","guid":{"rendered":"https:\/\/raed.academy\/?p=143014"},"modified":"2023-12-29T11:40:27","modified_gmt":"2023-12-29T11:40:27","slug":"el-curios-i-reeixit-origen-de-la-premsa-groga","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-curios-i-reeixit-origen-de-la-premsa-groga\/","title":{"rendered":"El curi\u00f3s i reeixit origen de la premsa groga"},"content":{"rendered":"
\"\"

Dr. Francisco L\u00f3pez Mu\u00f1oz<\/p><\/div>\n

Francisco L\u00f3pez Mu\u00f1oz<\/strong><\/em><\/a>, professor de Farmacologia i vicerector de Recerca, Ci\u00e8ncia i Doctorat de la Universitat Camilo Jos\u00e9 Cela<\/strong>, membre fundador del Comit\u00e8 d’Observaci\u00f3<\/strong> de l’Observatori de Drets Humans d’Espanya<\/strong>, acad\u00e8mic corresponent de la Reial Acad\u00e8mia de Medicina del Pa\u00eds Basc<\/strong>, membre de l’Acad\u00e8mia de les Ci\u00e8ncies i les Arts Militars<\/strong> i acad\u00e8mic de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), explica l’origen de la premsa groga i com va adoptar aquest peculiar apel\u00b7latiu a l’article “La curiosa historia del \u2018Yellow Kid\u2019 y el origen de la prensa\u00a0amarilla”<\/strong>, que es va publicar al portal de divulgaci\u00f3 cient\u00edfica The Conversation<\/strong> el passat 1 d’octubre i ha estat reprodu\u00eft en diversos mitjans digitals espanyols i hispanoamericans. L\u00f3pez Mu\u00f1oz signa aquest article juntament amb Francisco P\u00e9rez Fern\u00e1ndez<\/strong>, professor de Psicologia Criminal, Psicologia de la Delinq\u00fc\u00e8ncia, Hist\u00f2ria de la Psicologia, Perfilaci\u00f3 i investigador psicosocial de la Universitat Camilo Jos\u00e9 Cela.<\/p>\n

“Joseph Pulitzer<\/strong> era un visionari de la premsa escrita que havia seguit amb molt d’inter\u00e8s el ja tradicional costum europeu d’introduir vinyetes il\u00b7lustratives o humor\u00edstiques a la premsa di\u00e0ria, i que buscava una mica de caracter\u00edstiques similars per al seu diari. Les raons eren estrat\u00e8giques. Havia assumit que un mitj\u00e0 de comunicaci\u00f3 era tamb\u00e9 un negoci, aix\u00ed, no sols devia resultar interessant i agradable als seus lectors habituals, sin\u00f3 que tamb\u00e9 havia de generar lectors potencials per assegurar el seu futur. I els Estats Units eren un pa\u00eds amb una elevada taxa d’immigraci\u00f3, al qual arribaven di\u00e0riament milers de persones amb esc\u00e0s o nul coneixement de l’idioma. Nom\u00e9s un vocabulari pla, del carrer, com el del ‘Yellow Kid’<\/strong>, que a m\u00e9s tractava d’abordar molts dels problemes diaris d’aquest sector poblacional, podia captar-lo”, expliquen els autors, introduint la figura d’aquesta original tira c\u00f2mica, desenfadada i amb un llenguatge del carrer, com a germen de la premsa popular.<\/p>\n

\"\"Per a L\u00f3pez Mu\u00f1oz i P\u00e9rez Fern\u00e1ndez, la teoria de Pulitzer era tan atrevida com genial: el diari no havia de ser nom\u00e9s un instrument per al cap de fam\u00edlia, o el nord-americ\u00e0 anglosax\u00f3 de classe mitjana, sin\u00f3 un instrument transversal, interclassista i intergeneracional, que circular\u00e0 per totes les mans possibles abans d’acabar els dies com a embolcall del peix. Una idea que r\u00e0pidament va adoptar el magnat de la compet\u00e8ncia, William Randolph Hearst<\/strong>, que aviat va aconseguir la popular tira c\u00f2mica del seu oponent per incorporar-la al seu producte estrella. L’evoluci\u00f3 d’aquesta tira, al marge de la conseq\u00fcent batalla legal entre Pulitzer i Hearst, tamb\u00e9 va ser el germen del c\u00f2mic tal com el coneixem avui dia.<\/p>\n

Reconegut divulgador de la hist\u00f2ria contempor\u00e0nia, la literatura espanyola dels Segles d’Or i la medicina i farmacologia, L\u00f3pez Mu\u00f1oz \u00e9s doctor en Medicina i Cirurgia i doctor en Llengua i Literatura Espanyoles, especialista en Medicina Farmac\u00e8utica i diplomat en Estudis sobre l’Holocaust per l’Escola Internacional per als Estudis de l’Holocaust<\/strong> de Yad Vashem, a Jerusalem. \u00c9s investigador de l’Institut de Recerca Hospital 12 d’Octubre<\/strong> de Madrid i membre de prestigioses acad\u00e8mies cient\u00edfiques internacionals. Ha participat en nombroses investigacions i \u00e9s autor de monografies i articles a les seves \u00e0rees de recerca.<\/p>\n

Llegiu l’article<\/strong><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Francisco L\u00f3pez Mu\u00f1oz explica l’origen de la premsa groga i com va adoptar aquest peculiar apel\u00b7latiu a l’article “La curiosa historia del \u2018Yellow Kid\u2019 y el origen de la prensa\u00a0amarilla”<\/p>\n","protected":false},"author":12,"featured_media":142929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[229,387,242,401],"tags":[],"class_list":["post-143014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-ciencies-de-la-comunicacio","category-categ-historia","category-historia-de-lart-i-patrimoni-cultural","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl curi\u00f3s i reeixit origen de la premsa groga - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Francisco L\u00f3pez Mu\u00f1oz explica l'origen de la premsa groga i com va adoptar aquest peculiar apel\u00b7latiu a l'article "La curiosa hist\u00f2ria del 'Yellow Kid'\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/el-curios-i-reeixit-origen-de-la-premsa-groga\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El curi\u00f3s i reeixit origen de la premsa groga - 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