{"id":139808,"date":"2023-11-03T11:18:54","date_gmt":"2023-11-03T11:18:54","guid":{"rendered":"https:\/\/raed.academy\/?p=139808"},"modified":"2023-11-03T11:47:48","modified_gmt":"2023-11-03T11:47:48","slug":"el-futur-del-barca-passa-per-un-model-de-propietat-hibrid","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-futur-del-barca-passa-per-un-model-de-propietat-hibrid\/","title":{"rendered":"El futur del Bar\u00e7a passa per un model de propietat h\u00edbrid"},"content":{"rendered":"
\"Jaume

Dr. Jaume Llopis<\/p><\/div>\n

Jaume Llopis<\/strong><\/em><\/a>, professor em\u00e8rit d’IESE Business School<\/strong> i acad\u00e8mic de n\u00famero i membre de la Junta de Govern<\/strong> de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), va protagonitzar el 31 d’octubre passat la primera cita del nou cicle “Catalunya Debats”<\/strong> que organitza el C\u00edrculo Ecuestre<\/strong> de Barcelona amb la finalitat de debatre sobre temes d’actualitat diversos en els \u00e0mbits de l’economia, la cultura i l’esport. Introduit per Enrique Lacalle<\/strong>, president de la instituci\u00f3, Llopis va presentar un estudi detallat dels models de propietat i governan\u00e7a al futbol, il\u00b7lustrat a trav\u00e9s del cas del Futbol Club Barcelona<\/strong>, i va oferir una visi\u00f3 dels desafiaments i oportunitats que enfronta aquest esport a actualitat. “La comprensi\u00f3 d’aquestes din\u00e0miques \u00e9s crucial per garantir un desenvolupament sostenible i equitatiu en el futur del futbol a nivell global”, va emmarcar l’acad\u00e8mic la presentaci\u00f3.<\/p>\n

L’expert va desglossar els principals models de propietat que coincideixen actualment, que en algun cas arriben a desvirtuar la competici\u00f3 de m\u00e0xim nivell: l’associativa, la del model de Societat An\u00f2nima Esportiva<\/strong> en les diferents formulacions legals a cada pa\u00eds, la bors\u00e0ria, el model no articulat de club Estat i els models h\u00edbrids. A partir d’aqu\u00ed va obrir el debat sobre quin \u00e9s el model de propietat que m\u00e9s conv\u00e9 al Bar\u00e7a, tenint en compte les debilitats que est\u00e0 mostrant com a club social tradicional, tant en el marc de la representativitat com, sobretot, de capacitat financera. “El model de propietat del Bar\u00e7a \u00e9s pervers, perqu\u00e8 no hi ha control sobre la junta. No hi ha f\u00f3rmules eficaces per controlar la gesti\u00f3 dels directius”, va assenyalar.<\/p>\n

Davant el d\u00e8ficit econ\u00f2mic que arrossega l’entitat i que han portat l’actual Junta Directiva<\/strong> a vendre actius per esmorteir unes p\u00e8rdues operatives en els \u00faltims tres exercicis que el mateix Llopis va xifrar en 1.000 milions d’euros, l’expert va presentar l’oportunitat que suposaria club explorar el model h\u00edbrid del Bayern de M\u00fanic<\/strong>, traient al mercat una part del club sense desvirtuar el seu model de gesti\u00f3 i obtenint aix\u00ed uns recursos que li servirien per erradicar el deute actual i guanyar tresoreria. El Bayern, en concret, est\u00e0 participat per empreses alemanyes de primer nivell com ara Audi<\/strong>, Adidas<\/strong> i Allianz<\/strong>.<\/p>\n

\"\"“El Bar\u00e7a est\u00e0 valorat en 5.500 milions de d\u00f2lars, segons Forbes<\/strong>, nom\u00e9s per darrere del Reial Madrid<\/strong> i el Manchester United<\/strong>. I Brand Finance<\/strong> valorava la marca Bar\u00e7a en 1.450 milions, tot i que el valor va caure en 150 milions quan va marxar Leo Messi<\/strong>. De la mateixa manera, segons dades de Deloitte<\/strong>, el Bar\u00e7a \u00e9s el set\u00e8 club del m\u00f3n en generaci\u00f3 d’ingressos actualment. \u00c9s, per tant, un club atractiu”, va exposar l’acad\u00e8mic, que va plantejar com a creu una situaci\u00f3 que n’amena\u00e7a la viabilitat. “El Bar\u00e7a actual est\u00e0 pitjor perqu\u00e8 t\u00e9 menys patrimoni, genera menys ingressos, gasta m\u00e9s i t\u00e9 m\u00e9s deute, els 1.200 milions reconeguts per Eduard Romeu<\/strong>, vicepresident econ\u00f2mic del club, m\u00e9s els 1.450 milions de l’Espai Bar\u00e7a<\/strong>. Estem parlant d’uns 3.000 milions de deute que, amb els interessos, poden arribar a 4.000\u201d, va assegurar.<\/p>\n

Per afrontar aquesta situaci\u00f3, Llopis va liderar una iniciativa impulsada per diversos col\u00b7lectius i socis a nivell particular del Futbol Club Barcelona, adre\u00e7ada a la Comissi\u00f3 Econ\u00f2mica<\/strong> d’aquesta instituci\u00f3 esportiva per sol\u00b7licitar l’informe i les recomanacions de la comissi\u00f3 d’elaboraci\u00f3 obligada segons els estatuts del club sobre l’operaci\u00f3 de finan\u00e7ament del nou Spotify Camp Nou<\/strong> i el projecte Espai Bar\u00e7a. Aquests grups de socis consideren que no s’est\u00e0 complint l’acord que l’assemblea de socis compromissaris va aprovar l’octubre del 2021 i que, entre altres q\u00fcestions, contemplava la construcci\u00f3 del Palau Blaugrana<\/strong> per 420 milions d’euros, xifra que no figura a l’acord de finan\u00e7ament. L’acad\u00e8mic \u00e9s soci del Bar\u00e7a des de fa 72 anys, amb el carnet n\u00famero 890, fet que el converteix en un dels mil senadors de la instituci\u00f3. El 1978 va ser responsable del Bar\u00e7a Atl\u00e8tic.<\/p>\n

Llopis ha desenvolupat una llarga i reeixida traject\u00f2ria al m\u00f3n de la gesti\u00f3 empresarial en empreses com Moulinex<\/strong>, Nestl\u00e9<\/strong>, La Uni\u00f3n y el F\u00e9nix Espa\u00f1ol<\/strong> i Borges International Group<\/strong>. De la seva vasta traject\u00f2ria acad\u00e8mica, al seu magisteri a IESE se sumen els seus cursos com a professor convidat a les escoles de negocis IPADE<\/strong> (M\u00e8xic), AESE<\/strong> (Portugal), IDE<\/strong> (Equador), INCAE<\/strong> (Nicaragua), IEEM<\/strong> (Uruguai), MDE<\/strong> ( Costa d’Ivori), l’Institut San Telmo<\/strong> de Sevilla, i EADA<\/strong>, a Barcelona. \u00c9s autor de llibres de refer\u00e8ncia a l’\u00e0mbit de la gesti\u00f3 empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jaume Llopis va protagonitzar el 31 d’octubre passat la primera cita del nou cicle “Catalunya Debats” que organitza el Cercle Eq\u00fcestre de Barcelona amb la finalitat de debatre sobre diversos temes d’actualitat en els \u00e0mbits de l’economia, la cultura i l’esport<\/p>\n","protected":false},"author":12,"featured_media":122406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233,242,404],"tags":[],"class_list":["post-139808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","category-categ-historia","category-historia-nacional-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl futur del Bar\u00e7a passa per un model de propietat h\u00edbrid - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Jaume Llopis va protagonitzar el 31 d'octubre passat la primera cita del nou cicle "Catalunya Debats" que organitza el Cercle Eq\u00fcestre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/el-futur-del-barca-passa-per-un-model-de-propietat-hibrid\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futur del Bar\u00e7a passa per un model de propietat h\u00edbrid - 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