{"id":137626,"date":"2023-09-27T21:16:05","date_gmt":"2023-09-27T21:16:05","guid":{"rendered":"https:\/\/raed.academy\/?p=137626"},"modified":"2023-10-02T08:31:46","modified_gmt":"2023-10-02T08:31:46","slug":"reflexio-formacio-i-comunicacio-per-fer-negocis","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/reflexio-formacio-i-comunicacio-per-fer-negocis\/","title":{"rendered":"Reflexi\u00f3, formaci\u00f3 i comunicaci\u00f3 per fer negocis"},"content":{"rendered":"
\"Pedro

Dr. Pedro Nueno<\/p><\/div>\n

Pedro Nueno<\/strong><\/em><\/a>, professor de l’escola de negocis IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> (Ceibs) i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), analitza els valors permanents que s’han de tenir en compte en el m\u00f3n dels negocis, com la reflexi\u00f3 cr\u00edtica, la formaci\u00f3 cont\u00ednua dels gestors empresarials i la capacitat de comunicaci\u00f3 als articles “Reflexionant”<\/strong>, “Envellint”<\/strong>, “Autoenganyant-se”<\/strong> i “Parlant”<\/strong>, que ha anat publicant al diari “La Vanguardia”<\/strong> al llarg del passat mes d’agost.<\/p>\n

A “Reflexionant”, l’acad\u00e8mic destaca la import\u00e0ncia d’aturar-se a pensar i elaborar un discurs raonat i fonamentat en el coneixement i l’experi\u00e8ncia abans de prendre qualsevol decisi\u00f3 en l’\u00e0mbit dels negocis, una pr\u00e0ctica sempre aconsellable que no sempre es t\u00e9 en compte. “La reflexi\u00f3 pot orientar-nos a recolzar-nos en relacions a l’empresa per tractar de col\u00b7locar-nos en un lloc m\u00e9s alt que ens permeti una millor relaci\u00f3 amb els directius d’alt nivell, a crear alguna cosa que faciliti aquesta relaci\u00f3. Pot ser un projecte intern per avaluar a quina mesura els nostres competidors han modificat la seva relaci\u00f3 amb els seus clients, que molts s\u00f3n tamb\u00e9 els nostres, pot existir la possibilitat d’aconseguir informaci\u00f3: quines coses han canviat els nostres competidors per tractar millor els seus clients?, a quina informaci\u00f3 accedeixen i com la manegen?”, argumenta.<\/p>\n

D’altra banda, a “Envellint”, reflexiona sobre l’esperan\u00e7a de vida, una jubilaci\u00f3 cada cop m\u00e9s tardana i la necessitat que al m\u00f3n de l’empresa tindran molts gestors per posar els seus coneixements al dia. Una nova realitat que incideix en el concepte de la formaci\u00f3 continuada. “Moltes empreses organitzen programes interns de formaci\u00f3. Si les escoles de direcci\u00f3 estan al dia, els seus professors coneixen b\u00e9 les tecnologies i el seu impacte i hi investiguen (la investigaci\u00f3 m\u00e9s \u00fatil \u00e9s con\u00e8ixer qu\u00e8 i com ho han fet les empreses m\u00e9s avan\u00e7ades), potser haurien de pensar com formar les persones mentre adquireixen experi\u00e8ncia i l’activitat de l’empresa \u00e9s impactada per l’evoluci\u00f3 tecnol\u00f2gica, social, etc.. Ser\u00e0 \u00fatil disposar dels millors professors i convidar els directius m\u00e9s avan\u00e7ats en aquests temes a parlar-ne. Tamb\u00e9 podria ser \u00fatil que les escoles abordessin l’estudi d’aquesta evoluci\u00f3 i la seva promoci\u00f3 per mitj\u00e0 de les associacions d’escoles que existeixen i que han contribu\u00eft al seu millor desenvolupament. Aix\u00f2 pot evitar caure en un envelliment”, assenyala.<\/p>\n

\"\"A “Autoenganyant-se”, Nueno incideix en aquesta necessitat de formaci\u00f3 en el m\u00f3n dels negocis per no perdre competitivitat en un m\u00f3n en constant canvi. “Les telecomunicacions estan canviant els bancs, estan ajudant al m\u00f3n m\u00e8dic. S’estan endinsant en la formaci\u00f3. Tots aquests canvis requereixen un bon disseny, un bon coneixement tant de la part tecnol\u00f2gica com de la de gesti\u00f3. Tot indica que el proc\u00e9s no ha acabat, que en unes empreses va millor que en altres, que hi ha grans difer\u00e8ncies en la preparaci\u00f3 de les persones i la formaci\u00f3 es va prioritzant. No formar-se \u00e9s autoenganyar-se. Els qui prefereixen prejubilar-se a formar-se s’equivoquen. No hi ha fons per pagar pensions molts anys”, afirma.<\/p>\n

Finalment, a “Parlant”, l’acad\u00e8mic demana respecte per totes les lleng\u00fces i cultures, destacant que, en el m\u00f3n dels negocis, l’important \u00e9s fer-se entendre. “Ara tenim una gran preocupaci\u00f3 per promocionar el catal\u00e0 i sens dubte seria una gran p\u00e8rdua per a la nostra cultura que es perd\u00e9s. Per\u00f2 no podem oblidar que el primer idioma del m\u00f3n \u00e9s l’angl\u00e8s. Les millors escoles del m\u00f3n tenen cursos en angl\u00e8s a Europa, a la Xina, a Llatinoam\u00e8rica, a l’\u00c0frica. Molts dels esdeveniments internacionals en temes de medicina, direcci\u00f3 d’empreses, arquitectura, temes financers, etc\u00e8tera, s\u00f3n en angl\u00e8s. Els ex\u00e0mens d’admissi\u00f3 a bones escoles s\u00f3n en angl\u00e8s. Els ex\u00e0mens d’admissi\u00f3 a bones escoles s\u00f3n en angl\u00e8s. Per tant hem d’ensenyar angl\u00e8s als nens per assegurar-los un futur millor”, conclou.<\/p>\n

Llegiu els articles de Pedro Nueno a “La Vanguardia”<\/strong><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno analitza els valors permanents que s’han de tenir en compte en el m\u00f3n dels negocis als articles “Reflexionant”, “Envellint”, “Autoenganyant-se” i “Parlant”, que ha anat publicant al diari “La Vanguardia”<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233,496],"tags":[],"class_list":["post-137626","post","type-post","status-publish","format-standard","hentry","category-economiques-i-empresarials","category-educacio-etica-i-valors-ca","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nReflexi\u00f3, formaci\u00f3 i comunicaci\u00f3 per fer negocis - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno analitza els valors permanents que cal tenir en compte en el m\u00f3n dels negocis als articles "Reflexionant", "Envellint", "Autoenganyant-se" i "Parlant"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/reflexio-formacio-i-comunicacio-per-fer-negocis\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reflexi\u00f3, formaci\u00f3 i comunicaci\u00f3 per fer negocis - 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