{"id":134853,"date":"2023-06-30T15:29:04","date_gmt":"2023-06-30T15:29:04","guid":{"rendered":"https:\/\/raed.academy\/?p=134853"},"modified":"2023-07-03T08:06:39","modified_gmt":"2023-07-03T08:06:39","slug":"el-treball-i-la-jubilacio-que-venen","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-treball-i-la-jubilacio-que-venen\/","title":{"rendered":"El treball i la jubilaci\u00f3 que venen"},"content":{"rendered":"
\"Dr.

Dr. Pedro Nueno<\/p><\/div>\n

Pedro Nueno<\/strong><\/em><\/a>, professor de l’escola de negocis IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> (Ceibs) i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), analitza el retorn a la presencialitat en les principals din\u00e0miques de l’\u00e0mbit laboral i corporatiu, l’inabastable debat dels sistemes p\u00fablics de pensions i el progr\u00e9s professional als articles “Combinant”<\/strong>, “Pensionant”<\/strong>, “Assistint”<\/strong> i “Canviant”<\/strong>, que ha anat publicant al diari “La Vanguardia”<\/strong> entre els passats 21 de maig i 11 de juny.<\/p>\n

A “Combinant”, l’acad\u00e8mic reflexiona sobre els avantatges de la presencialitat en la presentaci\u00f3 de les empreses en lloc dels formats digitals, m\u00e9s dif\u00edcils de seduir els clients o consumidors finals, almenys avui dia. “Cercar formes d’interessar els possibles clients a presenciar alguna cosa que els interessi i els atregui i aprofitar aquest enganxament per anar passejant la marca i alguns dels seus productes com una cosa secund\u00e0ria, en un lateral, desapareixent i apareixent, pot contribuir a un gran \u00e8xit. Sembla que amb aquest muntatge es pot ficar la marca en alguna zona del cervell del possible client i aquesta zona secund\u00e0ria del cervell va enviant missatges a la zona que gestiona les compres del possible client i hi va col\u00b7locant b\u00e9 les marques associades als productes d’aquestes marques de manera que quan el possible client vagi de compres d’algun producte que va utilitzar el proc\u00e9s i el possible client vegi aquest producte, li soni la m\u00fasica al cervell, li surti un edifici preci\u00f3s i una s\u00e8rie de quadres exposats en una sala de l’edifici i recorda uns quadres formidables d’un pintor fam\u00f3s”, argumenta.<\/p>\n

D’altra banda, a “Pensionant”, Nueno aborda el recurrent debat dels sistemes p\u00fablics de pensions i les jubilacions, aconsellant l’estalvi personal i els plans de pensions privats per complementar unes retribucions p\u00fabliques cada cop m\u00e9s en dubte. “Si un es prejubila amb 60 anys i despr\u00e9s podria viure fins als 120 (amb la millora de la medicina, la farm\u00e0cia i la qualitat de vida), \u00bfd’on surten els diners per pagar-li pensions durant 60 anys? Els que ens governen coneixen molt b\u00e9 aquest problema, per\u00f2 pensen: ‘Els que vinguin darrere, que ho resolguin d’alguna manera o que expliquin que no hi ha soluci\u00f3'”.<\/p>\n

\"\"El retorn de la presencialitat a les reunions corporatives \u00e9s la mat\u00e8ria que Nueno tracta a “Assistint”, plantejant els avantatges del cara a cara, tant en les trobades en si com a les reunions informals, essencials per als matisos. “Les reunions en l\u00ednia no permeten parlar privadament amb algun dels que assisteixen a la reuni\u00f3. En una reuni\u00f3 presencial un pot fer una pregunta o un comentari en veu baixa a un altre que pot ajudar a entendre millor alguna cosa, o pot fer-li un comentari a un altre, per\u00f2 \u00e9s un comentari que no li agradaria que sentissin alguns dels assistents a la reuni\u00f3. Si est\u00e0 parlant un alt directiu i mostra que no coneix b\u00e9 un tema de l’empresa (una q\u00fcesti\u00f3 tecnol\u00f2gica, alguna cosa relacionada amb un prove\u00efdor o un competidor), ning\u00fa no s’atrevir\u00e0 a interrompre’l i corregir-lo en l\u00ednia, tot i que a una reuni\u00f3 presencial s\u00ed que s’atreviria alg\u00fa probablement a dir-li alguna cosa”, conclou.<\/p>\n

Finalment, a “Canviant”, l’analista analitza el necessari progr\u00e9s professional i la necessitat d’un networking actiu per fer-ho una realitat. “La principal ra\u00f3 per assistir a un esdeveniment hauria de ser seguir aprenent, estar al dia i adquirir idees sobre la possible evoluci\u00f3 cap al futur del sector. Sens dubte \u00e9s important tamb\u00e9 con\u00e8ixer persones rellevants del sector i aconseguir una avaluaci\u00f3 d’un mateix parlant i sobretot escoltant directius que ocupen llocs de m\u00e9s nivell, de vegades, quan un directiu de m\u00e9s nivell que el d’un altre que escolta interv\u00e9 en una pon\u00e8ncia, el que escolta, despr\u00e9s de la pon\u00e8ncia, t\u00e9 la impressi\u00f3 que aquest ponent, directiu de m\u00e9s nivell que el seu, no sembla ni m\u00e9s ben preparat, ni amb m\u00e9s experi\u00e8ncia. I, a m\u00e9s, segur que el directiu oient sap que el ponent guanya m\u00e9s que ell. Un altre est\u00edmul de l’esdeveniment per canviar d’empresa”, afirma.<\/p>\n

Llegiu el articles de Pedro Nueno a “La Vanguardia”<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno analitza el retorn a la presencialitat a les principals din\u00e0miques de l’\u00e0mbit laboral i corporatiu, l’inabastable debat dels sistemes p\u00fablics de pensions i el progr\u00e9s professional<\/p>\n","protected":false},"author":12,"featured_media":114398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233,481],"tags":[],"class_list":["post-134853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","category-sociologia-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl treball i la jubilaci\u00f3 que venen - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno analitza el retorn a la presencialitat a les principals din\u00e0miques de l'\u00e0mbit laboral i corporatiu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/el-treball-i-la-jubilacio-que-venen\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El treball i la jubilaci\u00f3 que venen - 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